Outbound BDR

A whole business development team, booking meetings with buyers you can't reach

We build your target list, work the phone, email, letters and LinkedIn as one campaign, qualify the company and the person who decides, nurture the ones who are not ready, and put qualified meetings on your calendar. You close.

Book a Strategy Call → (314) 338-8865 Hear a call in your industry
Why outsource it

One in-house rep is a hire. Outbound that works is a department.

Most companies try outbound by hiring a rep and handing them a list. Then the rep spends a month ramping, the list is wrong, nobody has time to coach, the tools cost more than expected, and six months later the rep leaves and it starts over.

Outbound works when it runs every day, with the right list, real coaching, the patience to make eight calls instead of two, and someone checking the quality of every meeting. That is a department. We run it for you.

Compared onDoing it yourselfAbstrakt Outbound BDR
Getting startedWrite the job post, interview, hire, onboard and train a rep before the first dial.A trained team assigned to your account. Every rep is certified on your talk track before they dial.
When someone quitsStart over: recruit, retrain and ramp again while the pipeline goes quiet.We replace and retrain. Your program keeps running.
CoachingYour sales leader reviews calls and coaches, on top of their own number.An assistant sales manager coaches the floor every week; a partner success manager owns your account.
The listBuy data, clean it, decide who to call.Abstrakt Intelligence builds and cleans the list against criteria that already produced meetings.
ToolsCRM, dialer, data, email deliverability and LinkedIn, bought and administered by you.Included: Salesforce, ZoomInfo, Gong and the Abstrakt Intelligence Platform.
PersistenceMost teams quit after two or three calls.An average of eight calls to reach a decision-maker, and up to five nurture calls a quarter for the ones not ready yet.
QualitySpot-check a few calls when there is time.Every meeting graded on a 25-point scorecard before it reaches you.
VisibilityWhatever the rep logs.The Results Portal: every dial, email, meeting and recorded call, reviewed with you monthly.
AccountabilityYou carry the risk of a hire who does not work out.The activity or qualified-appointment number is guaranteed in writing.

When building it yourself makes sense: you already have a manager who has run an SDR team, a playbook that books meetings today, enough volume to keep reps busy for years, and the patience to absorb turnover. If that is you, build it. If not, let us.

Price an in-house SDR on your numbers →
From our sales center

Persistence is the product

Most teams quit after two or three calls. It takes an average of eight to reach a key decision-maker, and up to 18 attempts to convert an opportunity.

  • 3,140,107prospecting calls in our sales center data
  • 25,151appointments set from them
  • 8calls on average to reach a key decision-maker
  • 46%of appointments come from nurture

Calls and appointments: Abstrakt sales center, Performance Intelligence, national, as of 2026-10, across 15 verticals (see the benchmarks by industry). Calls to reach a decision-maker, attempts to convert and the nurture share: Abstrakt Outbound BDR program deck.

Same engine, two target lists

Local or national, you get the full team

The process, the people and the technology are the same. What changes is who we call and where.

Local

I market locally

For commercial trades and local service companies. Your BDR works the property managers, facility directors, building engineers and owners inside the territory your crews can reach, and learns the incumbent and the renewal month on every building.

Trades we run

How it works for commercial contractors · The 100 markets we cover

National

I market nationally

For B2B companies that sell across the country. Your BDR works the executives and decision-makers who hold the budget, in every region you sell into: operations, finance, IT, procurement, owners and founders.

Industries we run

Every industry · Selling to the Fortune 1000? Enterprise SDR/BDR

How it works

Six phases from a blank list to a meeting on your calendar

The same process on every account. See our full process.

  1. Build your target market

    We define your ideal customer with you: industries, company sizes, geography and the exact titles that buy. Then we build the list in the Abstrakt Intelligence Platform, from sources like ZoomInfo and D&B Hoovers plus your own customer data. The best callers in the world cannot win working a bad list.

    See Abstrakt Intelligence →

  2. Launch the campaign

    Every month we identify new targets. Short, text-only emails built for deliverability. A letter after we have spoken with a prospect, shaped by that conversation. LinkedIn connections before LinkedIn messages. Every channel exists to make the phone call land.

  3. Qualify the company and the decision-maker

    The research most teams skip. Across a structured sequence of up to ten calls we confirm who really decides, get their direct contact information and complete a short industry survey: the facility, the current vendor, when the contract renews, how they decide.

  4. Get to the decision-maker

    It takes an average of eight calls to reach a key decision-maker. When we reach them, the BDR runs the ENGAGE call: a real reason to talk, pushback handled without arguing, two qualifying questions and a clear ask for the meeting.

    The ENGAGE Sales Process →

  5. Nurture what is not ready yet

    "Call me when the contract is up" is not a no. Qualified prospects get up to five calls a quarter plus email and a landing page, so you are the company they think of when they are ready. In our deck data, 46 percent of appointments came from nurture.

  6. Hand you a qualified appointment

    Your appointment by email and text, a calendar invite on the prospect's calendar, a quality review of the call, reminders to both sides and a survey afterward. The right company, the right person, who clearly agreed to meet.

    The 5 Star Quality Process →

One campaign, four channels. The phone leads.

  • PhoneU.S.-based BDRs, every working day, every call recorded.
  • EmailShort, text-only, built to reach the inbox.
  • LettersWritten after the conversation, about that conversation.
  • LinkedInConnect first, then message, so outreach is welcomed.
What is omnichannel appointment setting?
The true cost of omnichannel appointment setting
The cold call formula

More videos from our team →

Hear a call

Pick your industry and hear how we run the call

A dramatized call from our talk track for your industry, each line tagged with its step in the ENGAGE Sales Process. More industries: every sample call.

Voice recording for this call is on the way. Read along below.

    Dramatized example written from our talk tracks and voiced by AI. Names and figures are samples, not a recording of a real call. Grade it on our 5 Star Scorecard.

    The team that does it

    Not one hire. A whole team on your account.

    U.S.-based BDRs on our St. Louis campus, hired, trained and coached by us, with the bench behind them that an in-house rep never gets.

    Meet our people · How we hire and train BDRs · Our leadership team · Life on the floor

    Abstrakt BDRs on calls on the St. Louis sales floor
    • Partner success managerOwns your account: the strategy, the monthly results meeting and anything you need changed.
    • Your primary BDR and the team behind themU.S.-based, trained on your market and certified on your talk track before the first dial.
    • Assistant sales managerCoaches the floor every week, listens to calls and keeps activity on pace.
    • Quality controlGrades every booked meeting on the 5 Star Scorecard before it reaches you.
    • Recruiting and trainingHires, trains and replaces BDRs, so turnover is our problem, not yours.
    • Content and dataBuilds the target list, the letters and emails, and keeps your records clean.

    Plus the tech stack: Salesforce, ZoomInfo, Gong and the Abstrakt Intelligence Platform, with every dial, email, meeting and recorded call in your Results Portal.

    How we keep it honest

    Three standards behind every meeting

    ENGAGEThe ENGAGE Sales Process

    How every BDR runs every call: a real reason to talk, pushback handled without arguing, qualifying questions and a clear ask for the meeting.

    See how we run a call →     25 ptsThe 5 Star Quality Process

    A reviewer who did not make the call grades every meeting on a 25-point scorecard before it reaches you. Grade a sample call yourself.

    See the scorecard →     6 stepsOur process

    Research and list building, omni-channel outreach, decision-maker identification, qualification, long-term nurture and full visibility.

    See our process →

    Meet the team that does the work · Case studies · Client testimonials · Reviews · Hear a call in your industry

    Proof

    What the program did for companies like yours

    Published Abstrakt case studies. Results vary by program and are not typical of every engagement.

    Commercial HVACA $570K agreement from nurture

    Mechanical Services & Systems signed an agreement worth over $570,000 after roughly two years of structured nurture.

    Read the case study →    Commercial constructionA $900K project by month three

    A design-build general contractor in Texas and Oklahoma landed a $900,000 project in month three.

    Read the case study →    Commercial cleaning$415K in year one

    Century Facility Services replaced a lost sales rep with an outbound program and closed $415K in the first year.

    Read the case study →    Concrete and asphalt$344K closed in 15 months

    TruSeal America stopped waiting on referrals and closed $344K in 15 months.

    Read the case study →    Fire protection$200K in new business

    Harring Fire Protection ran outbound and inbound together: 195 appointments, 16 closed deals.

    Read the case study →    Commercial roofing167 appointments in one year

    Schena Roofing needed year-round opportunities in a seasonal business and could not hire qualified salespeople.

    Read the case study →

    In their own words

    • Commercial roofing lead generation

      Midwest Diversified

    • Commercial HVAC

      Engineering Excellence

    • Commercial HVAC

      Chiller Systems Service

      Since 2015, Chiller Systems has partnered with Abstrakt Marketing Group to drive consistent growth. In this testimonial, Vandy Butler shares how our work together has helped them connect with qualified decision makers and boost brand visibility across their market. From setting sales appointments to keeping their name in front of the right prospects, this long-standing partnership shows what it looks like when strategy and execution align to support real business results. Watch Vandy’s story to see how a trusted lead generation partner can help fuel long-term growth.

    See every case study Watch client testimonials Read our reviews
    Our terms

    Guaranteed in writing. Exclusive to your territory.

    Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.

    Exclusive. We take one client per trade per territory. Once you claim yours, we will not run the same program for your direct competitor there. Check your territory.

    Transparent. Every dial, email, meeting and recorded call is in your Results Portal, and we review results with you monthly.

    Outbound BDR, answered

    What is an outbound BDR program?+

    A dedicated business development team that prospects for you: builds your target list, calls, emails, writes and connects on LinkedIn, qualifies the company and the decision-maker, nurtures the ones who are not ready, and books qualified meetings on your calendar. Your team closes.

    Why not hire my own SDR?+

    You can, and it works best when you already have a manager who has run an SDR team, a playbook that books meetings today and the patience to absorb turnover. Most companies do not have all three. With Abstrakt you get the team around the rep: coaching, quality control, data, tools and replacements, with the number guaranteed in writing.

    What is the difference between local and national?+

    Local programs work the buildings and buyers inside the service territory your crews can reach, for commercial trades and local service companies. National programs work buyers across every region you sell into, for B2B companies that sell nationwide. Same process, same team structure, different target list.

    Can I hear what the calls sound like?+

    Yes. Pick your industry in the call player on this page to read and hear a dramatized example of a good call, tagged by each step of the ENGAGE Sales Process. Once you are a client, every real call on your account is recorded in the Results Portal.

    How is a qualified appointment different from a lead?+

    A lead is a name to chase. A qualified appointment is a confirmed meeting with a decision-maker at a company that fits your criteria, who agreed to meet for a real reason, graded on our 5 Star Scorecard before it reaches you.

    Will you work with my competitors?+

    We take one client per trade per territory. Once you claim your territory, we will not run the same program for your direct competitor there.

    Is there a guarantee?+

    Yes. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.

    Who are the people doing the work?+

    U.S.-based BDRs on our St. Louis campus, hired and trained by us, coached every week and backed by quality control, data and content teams. Meet them on our people and careers pages.

    More from Abstrakt

    The programs you are not running yet

    One company runs all of it, so the buyer hears the same story from the first call to the website, the sell sheet and the meeting.

    Ready to hand outbound to a team that does it every day?

    Thirty minutes with a strategist: your territory, your buyers, and what a program would book.

    Book a Strategy Call → (314) 338-8865Watch the presentation with Ava

    Hero photo: MART PRODUCTION on Pexels (Pexels License).

    Your Pipeline, Handled

    Stop riding the feast-or-famine cycle. We fill your calendar with qualified meetings while your team does what it does best, winning and delivering the work.

    Book a Strategy Call See How It Works (314) 338-8865