Free your AEs from prospecting. We run the outbound engine that books qualified demos with the revenue and technical leaders who fit your ICP, in every region you sell.
Ask Ava anything about selling to software buyers
Most SaaS & software companies don't need another list of cold leads to chase. They need outsourced sales that books real meetings. We fold cold calling, email, and LinkedIn into one inside-sales engine, so you talk to the revenue and technical leaders who have a real project, a real budget, and real intent.
Matches your ICP. No bottom-of-market noise.
The actual decision-maker, not a gatekeeper.
Active intent, budget approved, project underway.
Every operator we talk to is dealing with the same handful of growth bottlenecks. Here's what they sound like, and what we do about them.
Your AEs are buried in prospecting instead of closing.
We own the top of the funnel and book qualified demos so closers close.
Coverage is thin outside a couple of regions.
We scale outbound across every state and segment you sell into.
Automation-only outreach gets ignored.
We pair a human, phone-led motion with email and LinkedIn to actually connect.
Pipeline is unpredictable quarter to quarter.
A managed, multi-channel program keeps qualified demos flowing.
Every program is built around your highest-value offerings, the service lines we put in front of qualified buyers so your team spends its time quoting real work.
Meetings with buyers who fit your ICP.
A dedicated, managed SDR function.
Multi-threaded ABM into target accounts.
Coverage across new segments and regions.
The best outbound accounts for a software company already feel the problem your product solves, have a person whose job is that problem, and run a stack your product fits into. Firmographics build the list. The stack, the team that owns the workflow and a recent change are what get the meeting.
Our guide to building a B2B ideal customer profile shows how we turn these traits into a target list.
Software is chosen by a functional leader, approved by finance and cleared by IT and security. Outbound starts with the functional buyer, because they feel the pain and own the outcome. IT and security are rarely where you open, but if they first hear about you during the security review, expect delays.
Controls: The problem definition, the business case and the shortlist.
Cares about: Hitting their number, team adoption and fewer manual workarounds.
When involved: From the first call to the purchase recommendation.
Controls: Requirements, trial feedback and what actually gets used after purchase.
Cares about: Whether it makes their week easier and works with tools they already run.
When involved: Discovery and trial. Often the internal champion who sets up the next meeting.
Controls: Security questionnaires, SSO and data access, vendor onboarding and contract terms.
Cares about: Risk, integration overhead and one more tool to support.
When involved: Once you are shortlisted, and earlier at larger or regulated companies.
Controls: Budget approval, payment terms and multi-year commitments.
Cares about: Cost against the tool being replaced, and consolidating spend.
When involved: At approval, and earlier when the deal replaces an existing contract.
Controls: Every decision above, in one person.
Cares about: Speed, focus and not adding headcount.
When involved: Throughout, until the company is big enough to have functional leaders.
Change. Software buyers are busy and their current tools mostly work, so the meetings that happen are tied to an event that makes the current setup inadequate or frees up budget.
In steps, with more people than the first call suggests. A typical path runs from discovery to a demo, a trial or proof of concept, a security and legal review, and procurement, and each stage can add a stakeholder. Outbound's job is the first two steps, with the right person, at an account that can get through the rest.
Most mid-market and enterprise software is bought on annual or multi-year agreements, so displacement deals run on the incumbent's renewal calendar. The buyer needs time to evaluate, clear security and give notice, so the conversation has to start well before the renewal date. Ask when the current contract renews and what the notice period is.
Budget follows the buyer's fiscal year. New tools are easier to fund while next year's plan is being built than in the last weeks of a quarter, unless the purchase replaces spend that is already approved.
"Not now" from a software buyer usually means the current tool is under contract or the team has bigger fires this quarter. Both are timing answers. Record the incumbent, the renewal month and the complaint, then come back when they become actionable. Pipeline Core keeps those accounts warm across phone, email, LinkedIn and direct mail, with nurture for up to 18 months on Growth.
A software objection usually tells you about the incumbent, the budget or who owns the decision. Treat it as discovery and let it set the next step.
What it tells you: The category is budgeted and someone owns it.
Next step: Ask what they would change and when it renews. Satisfied customers become renewal-month follow-ups; frustrated ones become demos.
What it tells you: You have not yet given them a reason tied to their role.
Next step: Send one short, relevant piece and ask a single question about the workflow they mentioned.
What it tells you: The problem is real and they are paying for it in engineering time.
Next step: Ask who maintains it and what breaks. Internal tools get revisited when the builder moves on or priorities shift.
What it tells you: A risk-averse or regulated buyer, or a champion who has been burned before.
Next step: Ask what the review requires and share your security documentation early. If you cannot meet it, qualify out.
What it tells you: Timing, and possibly priority.
Next step: Ask when planning starts and who builds the budget, then book a conversation before that date.
A qualified demo is with the person who owns the problem, at a company in your ICP, who agreed to a specific conversation about a problem they described in their own words. Someone who "wanted to learn more" is not a qualified meeting.
That is the bar for every qualified appointment we book. Many software companies bring us in as their outsourced sales development team so account executives only take meetings that pass it, and our multi-channel outbound cadence guide shows how the touches are sequenced.
A repeatable, transparent process, built and managed for you end to end.
We map your total addressable market, scoring accounts and 200+ buying-intent signals to find the ones most likely to need you now.
A dedicated U.S.-based SDR runs the cold calls, backed by email, LinkedIn, and customized direct-mail pieces, one orchestrated, phone-led motion.
Every interested contact is vetted against your ideal profile. Only real opportunities with real timing move forward.
The meeting lands with full context, and every touch is logged in your Results Portal.
A software company partnered with Abstrakt to pair a managed outbound motion with digital demand generation, reaching the revenue and technical buyers who fit their ICP and turning cold conversations into qualified demos.
Client testimonials and verified reviews from the companies we grow.
Plug in your revenue goal and average deal size, and we'll show you the qualified meetings per month your pipeline needs to book. No form, no email, just the math.
Open the Business Growth Formula →The market, the buying committee, the in-market signals, and the pipeline math, backed by third-party research.
Read the white paper →Flat monthly pricing, territory exclusivity, and a meeting or activity guarantee in writing. For most SaaS and software companies, a single closed contract covers the entire program.
Best for $2M–$10M revenue
For operators in a single territory who need consistent qualified meetings and have a closer on staff.
Best for $10M–$50M revenue
For operators ready to expand territory or hit aggressive growth targets. The program most partners run.
Best for $50M+ revenue
For larger software companies selling into several segments or regions. Multi-SDR teams and multi-program orchestration.
Not sure which fits? One call and we'll recommend the right program for your market.
A quick call to see if your market is still open and whether we're the right fit. We'll walk you through how the program works, no long sales process, no obligation.
A quick 15-minute market & fit call.
The framework for reverse-engineering a revenue goal into the exact number of qualified meetings you need every week.
Read the Article →Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Qualified demos and discovery calls with revenue, operations, and technical buyers who match your ICP.
VPs of sales/revenue/marketing, operations and IT directors, founders, and technical decision-makers.
Most agencies sell leads, names and emails you chase. We sell booked meetings with qualified buyers, each verified against three checks: Right Company, Right Contact, Right Timing.
Most programs launch in 2–3 weeks and produce a first qualified meeting within 30–45 days, with full ramp by roughly day 60.
Both. Whether you serve a single metro or operate across multiple states, we build the target list to match your footprint.
Either, depending on how your team sells. For products with a complex evaluation we usually recommend a discovery call first, so the demo is built around the problem the buyer described. For simpler products a direct demo works.
They ask about requirements early, such as SSO, compliance reports and data handling, and record them in the handoff. They do not answer technical security questions on your behalf; those go to your team so nothing is promised that your product cannot support.
Yes. Teams usually split by segment, region or account tier so the two groups never call the same accounts. Every touch is logged in the Results Portal, which makes the split easy to audit.
From public signals such as job posts and review sites, and by asking directly on the call. When a prospect runs a competitor, we record the renewal month and what they would change, so the account comes back at the right time.
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