- Controls
- Fixture inventory, lamp replacement labor and the first look at any retrofit proposal.
How to open: Ask how much time their team spends changing lamps and ballasts, and what they still run in the high bays.
Industries · Commercial LED lighting
Commercial LED appointment setting: retrofit meetings timed to rebates and budgets
Most commercial buildings that still run fluorescent, metal halide or high-pressure sodium fixtures already know LED would save money. What they lack is a reason to do it this quarter and someone who will handle the rebate paperwork. We book meetings with facility, energy and property leaders when that reason shows up: a utility program, a budget cycle, a lamp they can no longer buy or a building that is changing hands.
Ask Ava anything about selling LED lighting services
Where the pipeline comes from
The accounts a LED lighting program calls
- Warehouses and distribution centers
High-bay fixtures running long shifts, where LED with occupancy controls cuts energy and maintenance on fixtures that are hard to reach.
- Manufacturing plants
Production floors with older high-bay lighting, safety concerns about light levels and maintenance staff tired of replacing lamps.
- Parking garages and surface lots
Lights that run all night, security complaints and owners who want fewer service calls.
- Office, retail and mixed-use property owners
Common areas, exteriors and tenant spaces where lighting cost affects operating expenses and tenant experience.
- Schools, universities and municipalities
Large building portfolios, gyms and exterior lighting, often funded through energy programs and capital plans.
- Hospitals and healthcare facilities
Lighting runs around the clock in many areas, and quality of light matters to patients and staff.
Who decides
The people behind a LED lighting buying decision
- Controls
- Utility programs, energy targets and the savings case for lighting projects.
How to open: Ask which utility rebates they have used and whether lighting is still on the list.
- Controls
- Operating expenses, capital plans and tenant-facing improvements across buildings.
How to open: Ask what their lighting costs are in common areas and parking, and how upgrades affect their numbers.
- Controls
- Capital approval and the payback threshold for retrofits.
How to open: Lead with payback after rebates and reduced maintenance, not wattage.
Reasons to call
What opens a LED lighting account
- Utility rebate programs and deadlines
Rebates change by program year and funds run out. A deadline gets a project approved that would otherwise wait.
- Fluorescent and legacy lamp phase-outs
Rules in several states and federal lamp standards are making older lamps harder to buy, which turns a nice-to-have into a must-do.
- Budget and capital planning cycles
Retrofits get approved when the capital plan is being built. Calling before that is how a project gets included.
- Building sales, refinancing or new tenants
New owners and tenant improvements bring lighting into scope along with other upgrades.
- Safety or security complaints
Dark parking lots, dim warehouse aisles and failed fixtures give facility teams a reason to move quickly.
How it works
Your LED lighting outbound program
- 01
Build the list
Commercial, industrial and institutional buildings in your area, sorted by building type, size, likely fixture mix and utility territory, with facility, energy and financial contacts named.
- 02
Run the outreach
A dedicated U.S.-based SDR works phone, email and LinkedIn under your company name, leading with rebates, payback and maintenance savings.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a timing reason such as a rebate deadline, a budget cycle or a building change.
- 04
Nurture the rest
Accounts not ready this year stay in a follow-up cadence until the next program year or capital plan.
What we fix
Why LED lighting pipelines stall, and what changes
- Buyers think they already did LED
The SDR asks about specific areas such as high bays, exteriors, parking and controls, which often uncovers work left out of earlier projects.
- Competing on price per fixture
Leading with rebate handling, controls and maintenance savings moves the conversation to total project value.
- Facility managers cannot approve capital
We use facility contacts for fixture counts and pain, then reach the owner, CFO or energy manager who signs.
- Projects stall waiting for budget
Nurture keeps your company in front of the account until the next rebate year or capital plan.
Results
Programs we have run in related industries
Beyond the calls
What your LED lighting buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for facility or maintenance managers The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns LED lighting searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Ironwatch Security. See Pipeline Inbound →
Pricing
Flat monthly programs, guaranteed in writing
Best for $2M to $10M revenue. A dedicated U.S.-based SDR at 50% capacity, a custom 1,500-account target list, phone, email and LinkedIn.
Best for $10M to $50M. A dedicated SDR at 100%, plus direct mail, intent and trigger data, and nurture up to 18 months.
Best for $50M+. A team of 2 to 6 specialists across territories and divisions.
Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Exclusive. One LED lighting program per market: we will not run the same program for your direct competitor in your territory.
See everything each plan includes or compare with hiring an SDR.
Questions
Commercial LED Lighting appointment setting, answered
Do you book residential lighting appointments?
No. This program is for commercial, industrial and institutional lighting: retrofits, new fixtures, controls and exterior and parking lighting.
Who are the decision-makers on commercial LED projects?
Facility and maintenance managers, energy managers, property and asset managers, and owners, CFOs or operations directors who approve capital.
Can outbound work for retrofit projects?
Yes. Retrofits are planned around rebates and budgets, so reaching the account before those dates is how you become the preferred vendor instead of one more bidder.
Do you offer exclusivity?
Yes. We run one commercial LED lighting program per market, so a competing lighting company will not work the same accounts through us.
What does a program cost?
Foundation is $5,000 a month and Growth is $8,500 a month, with Enterprise quoted to scope. The activity or appointment number is guaranteed in writing, and we keep working at no extra cost until we hit it.
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