- Controls
- Day-to-day vendor calls, service history and which contractor gets the emergency call.
How to open: Ask how they handle after-hours failures today and who they call first.
Industries · Commercial refrigeration
Commercial refrigeration appointment setting: service contracts before the next failure
Most refrigeration work gets sold in the worst possible moment: a walk-in is down and the buyer calls whoever answers. We book meetings before that moment, with the operators who own refrigerated assets, so your company is the one already on file when equipment fails or a replacement gets budgeted.
Ask Ava anything about selling refrigeration services
Where the pipeline comes from
The accounts a refrigeration program calls
- Grocery chains and independent grocers
Display cases, walk-ins and rack systems run around the clock, and a single failure means product loss. Multi-store operators buy maintenance agreements across locations.
- Restaurant groups and food service operators
Walk-in coolers, freezers and ice machines in every kitchen. Groups with several locations want one vendor and predictable response times.
- Cold storage and refrigerated warehouses
Large systems where downtime affects every customer stored in the building, so preventive maintenance is easier to justify.
- Hospitals and healthcare facilities
Kitchens, pharmacies and labs all depend on refrigeration, and compliance raises the cost of a failure.
- Schools and districts
Cafeteria equipment sits idle in summer, which is when inspections, repairs and replacements get scheduled.
- Food and beverage manufacturing plants
Process cooling and storage tied directly to production lines and food safety audits.
Who decides
The people behind a refrigeration buying decision
- Controls
- Vendor standards across multiple locations and the maintenance budget.
How to open: Lead with consistency across sites and response time commitments.
- Controls
- Local urgency and the first complaint when equipment underperforms.
How to open: Use them to learn the equipment age and pain points, then reach the person who signs.
- Controls
- Approved vendor lists, contract terms and replacement capital.
How to open: Ask when vendor agreements renew and what it takes to be added.
Reasons to call
What opens a refrigeration account
- A recent failure or product loss
The buyer is already rethinking who they rely on. Calling within weeks of a known event gets a real conversation.
- Aging equipment and refrigerant changes
Older systems and refrigerant phase-outs push owners to plan replacements and retrofits instead of repairing again.
- New locations and remodels
Openings and store refreshes put new cases, walk-ins and racks out for bid.
- Service agreement renewals
Contracts come up on a cycle. Being known before renewal is how you get asked to quote.
- Summer peaks and audits
Heat loads and food safety inspections expose weak systems and make maintenance an easy yes.
How it works
Your refrigeration outbound program
- 01
Build the list
Target accounts in your service area by type, location count and equipment profile, with the decision-makers who own refrigerated assets.
- 02
Run the outreach
A dedicated U.S.-based SDR works phone, email and LinkedIn under your company name, leading with service response and maintenance, not a generic pitch.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a real timing reason, booked straight onto your calendar.
- 04
Nurture the rest
Accounts that are not ready stay in a follow-up cadence until the contract renews or the replacement gets budgeted.
What we fix
Why refrigeration pipelines stall, and what changes
- Revenue that depends on emergencies
Outbound builds a book of maintenance agreements, so the schedule is not decided by who broke down this week.
- Technicians are too busy to sell
Your SDR does the prospecting and follow-up; your team shows up to qualified meetings.
- Hard to reach multi-site decision-makers
We map the operations and procurement people behind the store-level contact and work both levels.
- Long gaps between replacement projects
Nurture keeps you in front of owners until the capital project is budgeted.
Results
Programs we have run in related industries
Beyond the calls
What your refrigeration buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for facility or maintenance managers The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns refrigeration searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Meyer Tree Services. See Pipeline Inbound →
Pricing
Flat monthly programs, guaranteed in writing
Best for $2M to $10M revenue. A dedicated U.S.-based SDR at 50% capacity, a custom 1,500-account target list, phone, email and LinkedIn.
Best for $10M to $50M. A dedicated SDR at 100%, plus direct mail, intent and trigger data, and nurture up to 18 months.
Best for $50M+. A team of 2 to 6 specialists across territories and divisions.
Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Exclusive. One refrigeration program per market: we will not run the same program for your direct competitor in your territory.
See everything each plan includes or compare with hiring an SDR.
Questions
Commercial Refrigeration appointment setting, answered
What kinds of refrigeration work can outbound generate?
Preventive maintenance agreements, repair relationships, retrofits, replacements and new installations for remodels and openings.
Who does the SDR call?
Facility and maintenance managers, operations directors, store and general managers, and procurement, at grocery, food service, cold storage, healthcare, education and food manufacturing accounts.
Will you work for my competitor too?
No. We run one commercial refrigeration program per market, so your territory and strategy stay yours.
Do you only book emergency calls?
No. The goal is planned work: maintenance agreements and budgeted projects, so you are the first call when something does fail.
What does a program cost?
Foundation is $5,000 a month and Growth is $8,500 a month, with Enterprise quoted to scope. The activity or appointment number is guaranteed in writing.
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