- Controls
- Equipment uptime, service contracts, supplies and the vendors that keep the lab running.
How to open: Ask how many service providers they manage today and where downtime has hurt them most.
Industries · Life science
Life science appointment setting: reach the quality, lab and operations leaders who run regulated sites
In pharma, medical device and clinical lab sites, the buying decision for services and equipment is shaped by compliance as much as by price. We book meetings with the lab operations, quality and site leaders who have to defend every vendor in an audit, for companies that sell lab services, validation, equipment, cold chain, facility support and outsourced clinical or regulatory work.
Ask Ava anything about selling life science services
Where the pipeline comes from
The accounts a life science program calls
- Pharmaceutical manufacturing sites
GMP plants with controlled equipment, validated systems and quality agreements for every critical vendor. Site changes and audits drive purchases.
- Medical device manufacturers
Design controls, production equipment, sterilization and testing all run under a quality system with supplier qualification.
- Clinical and diagnostic laboratories
Hospital, reference and independent labs need analyzers, service coverage, supplies and staff to keep turnaround times under control.
- Contract research organizations
CROs buy lab services, software, equipment and specialist support to deliver studies for their sponsors.
- Academic medical centers and research institutes
Core facilities and research operations run large equipment fleets, with buying through central procurement and grants.
- Pharma and device sponsors running trials
Clinical operations teams outsource monitoring, data management, sample logistics and regulatory work across many sites.
Who decides
The people behind a life science buying decision
- Controls
- Supplier qualification, validation work and what the auditor sees in vendor files.
How to open: Ask what the last inspection or audit raised about equipment, data integrity or suppliers.
- Controls
- Budget for the facility, capacity plans and approval on large service agreements.
How to open: Lead with capacity and audit readiness at their site, not with a product list.
- Controls
- Outsourced partner selection, preferred vendor programs and contract terms.
How to open: Ask when preferred vendor lists are reviewed and what it takes to be qualified.
Reasons to call
What opens a life science account
- An inspection or audit finding
Observations on equipment, data or suppliers create corrective actions with deadlines, and outside help gets approved fast.
- New lines, labs or site expansions
New capacity means equipment, qualification and validation, and service contracts chosen in a short window.
- Mergers and site consolidation
New owners standardize vendors across sites, which opens accounts that were closed for years.
- Service contract and preferred vendor renewals
Multi-year agreements come up for review, and that is when a new provider can get qualified.
- A new trial or product launch
Sponsors bring on clinical, logistics and regulatory partners as programs start, and timelines force decisions.
How it works
Your life science outbound program
- 01
Build the list
Pharma sites, device makers, labs, CROs and sponsors that fit your offer, sorted by site type, regulatory profile and size, with operations, quality and sourcing contacts named.
- 02
Run the outreach
A dedicated U.S.-based SDR works phone, email and LinkedIn under your company name, leading with uptime, audit readiness and capacity.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a timing reason such as an audit, an expansion, a merger or a renewal.
- 04
Nurture the rest
Accounts locked into current vendors stay in a follow-up cadence until the next review or site change.
What we fix
Why life science pipelines stall, and what changes
- Supplier qualification slows every new account
The SDR learns qualification and quality agreement requirements early, so your team prepares before the first meeting.
- Many people touch every decision
We map lab, quality, site and sourcing contacts at each account and work each of them with the issue they own.
- Gatekeepers and procurement portals
Direct outreach to operations and quality leaders creates a sponsor inside the account before procurement gets involved.
- Long contract cycles
Nurture keeps your company in front of the account until the renewal, expansion or audit opens a real opportunity.
Beyond the calls
What your life science buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for directors of lab operations The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns life science searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Meyer Tree Services. See Pipeline Inbound →
Pricing
Flat monthly programs, guaranteed in writing
Best for $2M to $10M revenue. A dedicated U.S.-based SDR at 50% capacity, a custom 1,500-account target list, phone, email and LinkedIn.
Best for $10M to $50M. A dedicated SDR at 100%, plus direct mail, intent and trigger data, and nurture up to 18 months.
Best for $50M+. A team of 2 to 6 specialists across territories and divisions.
Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Exclusive. One life science program per market: we will not run the same program for your direct competitor in your territory.
See everything each plan includes or compare with hiring an SDR.
Questions
Life Science appointment setting, answered
What kinds of life science suppliers does this fit?
Lab equipment service and multi-vendor service programs, validation and qualification services, lab supplies and cold chain, facility and cleanroom support, and outsourced clinical, regulatory and quality services.
How is this different from your biotech program?
Biotech outreach targets R&D and process scientists choosing research tools. Life science outreach targets the operations, quality, site and sourcing leaders who buy services and equipment for regulated pharma, device and lab sites.
Do you work with early-stage suppliers?
Yes. Newer companies often need meetings to build references, and we target accounts where a new vendor can realistically get qualified.
Will you work for a competing company?
No. We run one life science program per offer type in each market, so your accounts and messaging stay yours.
What does a program cost?
Foundation is $5,000 a month and Growth is $8,500 a month, with Enterprise quoted to scope. The activity or appointment number is guaranteed in writing, and we keep working at no extra cost until we hit it.
Getting Ava ready…
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy