Free guide · 14 pages · PDF

Key Players of an Outsourced Sales Enablement Team

An outsourced appointment setting program is run by a team, not a single caller. This guide explains each role on that team, what it is responsible for and how a new client moves from kickoff to steady monthly results. It is for owners and sales leaders comparing outsourced sales development with building the same team in house.

What's inside

• The implementation manager and the three onboarding meetings: kickoff, progress and wrap-up
• Email marketing specialists and content creators, and the collateral they produce
• Data analysts and operations analysts: list building, pipeline health and market targeting
• Sales development representatives and the daily work behind each appointment
• Sales training specialists, quality assurance managers and how appointments are checked against client criteria
• Client success managers and the metrics reviewed in the monthly results meeting
• Sales managers and the activity metrics they track