Self-guided presentation

The pitch our strategists give, built around your business.

Tell us what you sell and where. Ava walks you through the full Outbound BDR program, 13 slides, and ties each one back to your company: case studies from your industry, the numbers for your market, and what a program would look like for you. Ask her anything along the way.

  • 01How we build, qualify and nurture a list in your market
  • 02Results from companies like yours, from our published case studies
  • 03Your market's numbers and what a program includes

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  1. Cover slide: Sales Pipeline Development agenda covering About Abstrakt, your current state, target market exclusivity, the omni-channel process, team and technology, and investment options
    Slide 1 of 13

    Today's agenda

    Hi, I'm Ava. Thanks for taking a few minutes with us. This is the same walkthrough our strategists give in a live meeting, so you can see exactly how we build a predictable sales pipeline. We'll cover who Abstrakt is, how companies like yours grow today, why we work with only one company per market, our omni-channel process, the team and technology behind it, and your investment options. By the end, you should know whether this is a fit: a yes, a yes with a next step, or not right now. All three are fine answers.

  2. About Abstrakt: headquarters in St. Louis, work in all 50 states and Canada, 500+ U.S.-based team members, five divisions, 1,959 partners, awards, and a revenue growth chart from 2009 to 2025
    Slide 2 of 13

    About Abstrakt

    A quick word about us. Abstrakt is headquartered in St. Louis and works with partners in all 50 states and Canada. We have more than 500 U.S.-based team members and no offshoring, so the people calling on your behalf sound like your buyers. The growth chart on this slide is us, running the exact process you're about to see, on ourselves. We didn't buy that growth. We built it with this system, so you're not anyone's experiment.

  3. Your current state: revenue, growth goal, meetings needed and the gap; three ways to grow (outbound, inbound, referrals) with Abstrakt's own mix as an example; and the challenges of doing outbound well
    Slide 3 of 13

    Your current state

    There are really three ways a business grows. Referrals have the highest close rate, but you can't turn them up when you need pipeline. Inbound works when buyers come looking, but it's expensive and the rules keep changing. Outbound is the one you can predict and control. The hard part is doing it well: it takes expertise, the right technology, consistent daily activity, and people who don't burn out. Ask yourself how many meetings your revenue goal really requires each month, and whether you have a system that produces them.

  4. Exclusive market initiative: a map of partner markets across the United States and questions about your market's competition
    Slide 4 of 13

    Exclusive market initiative

    We only take one company per market. Think about it: everyone we call on your behalf is probably working with one of your competitors today. If we represented you and five of them, we'd be competing against ourselves. So once a partner commits, that market closes. This map shows markets where we already have partners. If your market is still open, the first company to claim it gets a real, lasting edge. Ask yourself who your main competitors are, and how it would feel if one of them locked up this program first.

  5. Omni-channel process: outbound calls, email, LinkedIn and direct mail combined, then the qualify, introduce, nurture and appointments phases
    Slide 5 of 13

    The omni-channel process

    No single channel wins on its own. Calls connect only part of the time, emails get skimmed, LinkedIn requests get ignored, and mail gets opened but not acted on. Stacked together, phone first, with a letter, an email and a LinkedIn touch reinforcing each other, they produce far higher response, because by the time we call, your prospect already knows your name. Under the hood it runs in phases: build the list, qualify, introduce, nurture, and set appointments. Let's walk through each one.

  6. Build your target market: the Abstrakt Intelligence Platform with over 125 million records, data enhanced with every campaign, and data sources including ZoomInfo, D&B Hoovers and your own customer data
    Slide 6 of 13

    Build your target market

    Everything starts with the list. We define your ideal customer with you: industries, company sizes, geography and the exact titles that buy. Then we build that list from the Abstrakt Intelligence Platform, our universal database, which draws on sources like ZoomInfo and D&B Hoovers along with your own customer data, and gets better with every campaign we run. The best callers in the world can't win working a bad list. Get this part right, and everything downstream gets easier.

  7. Launch your marketing strategy: four steps covering monthly targets, high-deliverability email, a customized letter after the conversation, and LinkedIn outreach
    Slide 7 of 13

    Launch your marketing strategy

    Here's how a campaign launches. Each month we identify new targets from the database. We send short, text-only emails built for deliverability. After we've spoken with a prospect, they get a customized letter shaped by that exact conversation, so the follow-up feels earned, not generic. And we connect with active LinkedIn users first, then message them, so the outreach is welcomed rather than ignored. Every channel supports the phone call.

  8. Qualify phase: up to ten calls to confirm the decision-maker, gather contact information and complete key industry survey questions
    Slide 8 of 13

    Qualify target companies and decision-makers

    Next is qualification, the research most teams skip. Across a structured sequence of up to ten calls, we confirm who the real decision-maker is, get their direct contact information, and complete a short industry survey: facility information, their current vendor, when their contract renews, and how they make decisions. That intelligence goes straight into your records. Your closers never waste time on a company that was never going to buy, and you learn when each prospect is likely to be ready.

  9. Introduction phase: reaching key decision-makers, with an average of eight calls to reach one
    Slide 9 of 13

    Decision-maker introduction

    Now we have qualified companies and the right person at each one, and the real work begins. It takes an average of eight calls just to reach a key decision-maker, and most teams quit after two or three. We don't. When we reach them, we have the best possible conversation. If an opportunity exists, we set the appointment. If not, we leave the door open and keep building the relationship. How many calls does your team make before giving up?

  10. Nurture phase: up to five phone calls every quarter plus email and landing pages, 18 attempts to convert an opportunity, and 46% of appointments coming from nurture
    Slide 10 of 13

    Nurture qualified companies

    Most decision-makers aren't ready the day we reach them. They're interested, with a caveat: call me when my contract's up, or I need to talk to my partner. So every quarter, qualified prospects get up to five calls, plus email and a landing page, to stay top of mind. It can take 18 attempts to convert an opportunity, and on this slide, 46 percent of appointments come from nurture. When those buyers are ready, you're the company they think of first.

  11. Appointments phase: lead qualification, partner appointment email and text, prospect calendar invite, quality assurance, reminders and a post-appointment survey
    Slide 11 of 13

    New sales appointments

    When a prospect agrees to meet, we pass the baton cleanly. We qualify the lead, send you the appointment by email and text, put the calendar invite in front of the prospect, run a quality assurance check, send reminders to both sides, and follow up with a survey afterward. The result is a qualified appointment: the right company and the right person, who clearly agreed to meet. Not a lead, not a maybe. Your job is to close.

  12. Team and technology: a partner success manager, primary BDR, BDR team, assistant sales manager and support positions, the tech stack, and a do-it-yourself minimum expense of $99,500 per person per year
    Slide 12 of 13

    Team and technology

    This is what you actually get: not one hire, a whole team. A partner success manager who owns your account, a primary BDR and a team of BDRs, an assistant sales manager, and a support bench of recruiting, training, quality control, content and data. Plus the full tech stack, including Salesforce, ZoomInfo and Gong. Compare that to building it yourself: by this slide's math, one in-house rep runs about 99,500 dollars a year in salary, benefits, technology, training and recruiting, and can quit in six months.

  13. Results portal: monthly results meetings and 24/7 access, lead management, results dashboards, invoices, My Voice call recordings, survey results and The Grow Show, with CRM integrations
    Slide 13 of 13

    Results portal

    You're never in the dark. The Results Portal gives you lead management, results dashboards for every stage, your invoices, survey results, and My Voice, where you can listen to the real calls made on your account. It also includes The Grow Show, weekly episodes to sharpen your own team. We meet monthly to walk through your results, and we integrate with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics, so nothing about your program is a black box.

That's the presentation

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