5 Star Quality Process

No meeting hits your calendar until it scores.

Every call we book gets pulled and graded by someone who didn't make it. Same sheet, every call, 25 points. This is the sheet. Pick an industry below and watch a call get graded live.

Watch a call get scoredDownload the scorecard (PDF)

Five Star Scorecard

  • 1. Script adherence6
  • 2. Appointment commitment5
  • 3. Qualifiers4
  • 4. Decision-maker5
  • 5. Need5

Stars = points earned ÷ points possible × 5

Ask Ava anything about the information on this page.

Watch a call get scored

Hear a booked meeting earn all 25 points

Pick an industry and press play. As the call runs, the reviewer's sheet fills in line by line and the score climbs from zero.

Choose an industry to load a call0:00
Abstrakt SDRcalling for you
Prospectdecision-maker
  1. The call appears here line by line as it plays.

Dramatized examples written from our talk tracks and voiced by AI; names and figures are samples. Stars = points earned ÷ points possible × 5.

The reviewer's sheet, filled in by the call

Download the scorecard (PDF)
  • DoneThe caller did it.
  • Not doneMissed. Still counts in the total.
  • NACouldn't apply. Comes out of the total.
  • RequiredEvery call.
  • DQDisqualifies the meeting, reason named.

1. Script adherence6 pts · one each

How the call was run.

  1. Introduction

    Recorded-line notice, what you do, a nod to their time, and an open-ended question. All four, or it scores zero.

    The first ten seconds are your brand. We grade them that way.

  2. Differentiator or case study

    Something that sets you apart, or a customer they would recognize.

    If the prospect can't say why you're different, they're showing up out of politeness.

  3. Recapped the reason to meet

    Once the date and time are set, the caller replays the agenda. In person, they ask where to check in.

    Cheap insurance against "remind me what this was about?"

  4. Feel, felt, found

    When the prospect pushes back: I understand, others felt the same, here is what they found.

    NA: no objection

  5. Consideration question

    Would they consider working with you down the road?

    A no here means no meeting.

    Required DQ: consideration question not asked

  6. Decision-making question

    Who else is involved in a decision like this? Asked open, never "you're the decision-maker, right?"

    A led question gets a yes that falls apart in the meeting.

    Required DQ: decision-making question not asked

2. Appointment commitment5 pts · one each

How solid the meeting is.

  1. Scheduling preferences

    Inside the days, times and windows you gave us.

    DQ: does not meet qualifications

  2. Within 5 business days

    The caller goes for a date inside the next five business days.

    Interest has a shelf life.

  3. Asked to accept the invite

    Asked while still on the phone. Scored on the ask, not the accept.

    NA: prospect rushed off

  4. Calendar invite sent

    An invite went out for this meeting.

    NA: no calendar connected

  5. Preferred location

    Your meeting type, in your order: in person, on site, phone or video.

    DQ: does not meet qualifications

  6. Meeting lengthNot scored

    Never promise less time than you need. No stated length means 30 minutes minimum.

    A "quick ten minutes" is a meeting your rep can't win.

    DQ: meeting too short

3. Qualifiers4 pts

Whether they fit what you sell, against criteria agreed in writing before the first dial.

  1. Lead qualified

    Meets your qualifiers. Trips none of your disqualifiers.

    DQ: not qualified

  2. Confirmed contact info

    Title and email, plus the address for an in-person meeting or the phone number for a phone meeting. All or nothing.

    DQ: address or phone number not confirmed

  3. Required probing questions

    Every probing question your program marks Required.

    NA: none required DQ: further probing needed

  4. Qualifiers validated by phone

    Confirmed by the prospect on the call: full point. Only verified online: half.

    Lists go stale. The prospect doesn't.

    DQ: did not verify qualifier

  5. Contact recordAfter the call

    The address or phone number on the contact matches the appointment note.

    DQ: contact address or phone not updated

4. Decision-maker5 pts · pick one

Who said yes.

5. Need5 pts · pick one

When they plan to act.

After the yes

What happens between the yes and your meeting

Same six steps on every appointment.

Appointments queue in Abstrakt Intelligence listing booked meetings awaiting quality review
The appointments queue in Abstrakt Intelligence (demo screen, sample data).

  1. Qualified on the call

    Checked against the qualifiers we agreed with you at onboarding.

  2. You hear about it right away

    Email and text the moment it is booked.

  3. The prospect gets an invite

    Date, time, place and agenda.

  4. Graded

    A reviewer who did not make the call scores the recording on the sheet above.

  5. Reminders go out

    To your rep and the prospect, by email and text.

  6. We ask how it went

    A short survey after the meeting. The answers shape the next call.

With every meeting

You can check our work

  • The briefWho your rep is meeting, why, and what was said.
  • The scorecardEvery item, how it was marked.
  • Reviewer notesWith the call transcript behind them.
  • Delivery proofThe invite and brief landed.

Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.

More from Abstrakt

Every Abstrakt program

One company runs all of it, so the buyer hears the same story from the first call to the website, the sell sheet and the meeting.

Questions about the scorecard

Who grades the call?+

A quality reviewer on our team who did not make the call. They score the recording against the standards set with you at onboarding.

How is the star score worked out?+

Points earned divided by points possible, times five. If an item could not apply, like handling an objection the prospect never raised, it is marked NA and comes out of the total instead of counting against the caller.

What disqualifies a meeting?+

The prospect does not meet your qualifiers, the consideration or decision-making question was not asked, the meeting is outside your scheduling preferences or meeting type, it was promised shorter than you need, contact details were not confirmed, or there is no clear reason to meet. The reason is named on the scorecard.

What do I get with each meeting?+

A brief for whoever attends, the scorecard, the reviewer notes with the call transcript, and proof the invite went out.

How does this tie to the guarantee?+

The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it. The scorecard decides what counts as qualified.

Your Pipeline, Handled

Stop riding the feast-or-famine cycle. We fill your calendar with qualified meetings while your team does what it does best, winning and delivering the work.

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