Industries · Realtor recruiting

Realtor recruiting: sit down with agents who close, not agents who click ads

Every brokerage is recruiting, and most of it is the same ad, the same cap-and-split pitch and the same open house invite. Producing agents ignore it. We call licensed agents in your market under your brokerage's name, learn what is wearing on them where they are, and book a sit-down with your broker or team leader when they have a reason to listen.

Recruiting sit-downs with licensed, producing agents on your calendar, with the number guaranteed in writing.

See if your market is open Call (314) 338-8865

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The sales floor behind your realtor recruiting program

  • $1B+in client revenue generated
  • 100,000+meetings booked a year
  • 1,500+clients
  • 17years building B2B pipeline
  • 4.8 / 5on Google, 4.7 on Clutch, 4.64 with the BBB

Abstrakt company figures as of October 2026; ratings as published on Google, Clutch and the BBB, September 2026. See client results.

What we fix

Why agent recruiting stalls, and what changes

  • Ads and job boards bring in unlicensed applicants

    Outbound goes straight to licensed agents with transactions on the board, so your broker sits down with people who already produce.

  • Brokers recruiting between their own deals

    The SDR does the dialing and the follow-up. Your broker only takes sit-downs with agents who have a reason to talk.

  • A pitch that sounds like every brokerage

    Before launch we write down what your brokerage actually does better, and the SDR leads with that instead of a split comparison.

  • Agents who say not now

    Most do. The SDR keeps in touch until a fee change, a merger or a team breakup gives them a reason to call back.

How it works

How we fill your realtor recruiting calendar

  1. Build the list

    Target licensed agents and team leaders in your market by brokerage, production and the kind of agent you want to add.

  2. Run the outreach

    A dedicated U.S.-based SDR works phone, email and LinkedIn under your brokerage's name, leading with what an agent gains by moving.

  3. Book recruiting sit-downs

    Every meeting is with a licensed agent who agreed to talk and gave a reason, booked onto your broker's or team leader's calendar.

  4. Nurture the rest

    Agents who are settled today stay in a follow-up cadence until a fee change, a merger or a leadership change opens the door.

Every meeting clears three checks before it reaches you

  • Right companyAn account that fits the work you want.
  • Right contactSomeone who signs or shapes the decision.
  • Right timingA stated need or a reason to talk now.

Then it is graded on our 25-point 5 Star Scorecard. What counts as a qualified appointment.

We take one realtor recruiting client per territory

If yours is open, a strategist can walk you through the target list, the outreach and the meeting number on one call.

Check my territory →Call (314) 338-8865
Where the pipeline comes from

Where the agents you want are hanging their license

  • Agents at brokerages that changed their model

    New fees, a new split structure or a franchise switch make agents rerun their numbers, and many do it quietly.

  • Agents at brokerages going through a merger

    When brokerages combine, agents get new managers, new systems and new rules, and the good ones start comparing.

  • Producers on teams that are breaking up

    When a team leader leaves or a team splits, its agents decide where to go next, usually within weeks.

  • Newer agents with a few closings

    Agents in their first years want training, leads and mentorship, and will move for a brokerage that offers them.

  • Experienced agents who want to build a team

    Top producers ready to add buyer agents look for a brokerage that supports team building with tools and splits.

  • Agents at low-support virtual models

    Some agents find out they want an office, local leadership and a brand people recognize, and will say so when someone asks.

Who decides

Who your SDR gets on the phone

Producing agent
Controls
Where they hang their license, based on split, fees, support and leads.

How to open: Ask what they would need from a brokerage to do more transactions next year without working more hours.

Team leader
Controls
Whether a whole team and its buyer agents move together.

How to open: Ask what their current brokerage does to help them recruit and keep their own agents.

Newer licensed agent
Controls
Their first or second brokerage choice, usually driven by training and leads.

How to open: Ask how they are getting clients today and what help they wish they had.

Your broker or team leader
Controls
The sit-down the SDR books, and the offer.

How to open: Gets every meeting with the agent's production, current brokerage and reason to talk written down before the sit-down.

Reasons to call

What makes an agent take the call

  • Fee, split and cap changes

    A change in what an agent pays the brokerage is the most common reason they start listening.

  • Brokerage mergers and rebrands

    Ownership and brand changes unsettle agents who chose their brokerage for the old name or the old leadership.

  • Managing broker or team leader departures

    Agents follow the person who recruited and coached them. When that person leaves, they are recruitable.

  • A slow market

    When transactions drop, agents look harder at what their brokerage gives them in leads, training and marketing.

  • Agents planning to build a team

    Producers adding buyer agents need splits and support built for teams, and many brokerages do not offer that.

Our terms

Why companies hand us the phones

  • Guaranteed in writing

    The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.

  • Exclusive to your territory

    One realtor recruiting client per territory. We will not run the same program for your direct competitor in your territory.

  • A dedicated U.S.-based SDR

    Your SDR works under your company's name from our St. Louis campus, home to 500+ U.S.-based team members.

  • Every meeting graded

    Every booked meeting is graded on a 25-point scorecard before it reaches your calendar. Grade a sample call yourself.

Straight answers

What we hear before a program starts

  • “Our agents bring us referrals.”

    Keep every one of them. Agent referrals reach the people your agents already know, and they slow down when your agents are busy. Outbound reaches the rest of the licensed agents in your market under your brokerage's name.

  • “Producing agents ignore recruiting calls.”

    They ignore the same split pitch every brokerage makes. The SDR asks about their business first, then leads with what your brokerage does better, and keeps in touch until a fee change or a leadership change gives them a reason to talk.

  • “Recruiting ads got us unlicensed applicants.”

    Outbound starts from licensed agents with recent transactions, and the criteria are agreed with you before launch. An agent who does not fit is not booked.

  • “Our broker can make these calls.”

    Then your broker is dialing instead of selling, coaching and closing recruits. With us the activity or meeting number is agreed in writing, and if we miss it we keep working at no additional cost until we hit it.

Beyond the calls

What the agents you recruit see after the first conversation

Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.

Sales collateral Sell sheets, case studies and decks for producing agents The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns realtor recruiting searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Polymatic. See Pipeline Inbound →
Questions

Realtor Recruiting appointment setting, answered

Do you recruit agents for us?+

We book the conversations. Your broker or team leader runs the sit-down, makes the offer and handles onboarding and license transfer.

What kinds of agents can outbound reach?+

Experienced producers, team leaders and their buyer agents, and newer licensed agents looking for training and leads.

How do you qualify an agent before the meeting?+

We agree on the criteria with you before launch, such as an active license in your state, recent transactions and a stated reason they would consider a move. Agents who do not fit are not booked.

Will you recruit for another brokerage in my market?+

No. We take one realtor recruiting client per territory, so we are never pitching a competing brokerage to the same agents in your market.

More from Abstrakt

Every Abstrakt program

One company runs all of it, so the buyer hears the same story from the first call to the website, the sell sheet and the meeting.

One client per territory

Is your realtor recruiting territory still open?

Check your market in seconds, no form needed. Or call a strategist now.

Check my market →Call (314) 338-8865

Hero photo: Ivan S on Pexels (Pexels License).

Your Pipeline, Handled

Stop riding the feast-or-famine cycle. We fill your calendar with qualified meetings while your team does what it does best, winning and delivering the work.

Book a Strategy Call See How It Works (314) 338-8865