Free guide · 7 pages · PDF

The Essential Guide to Sales Outsourcing ROI

To know whether outsourced sales is paying off, subtract the full cost of the program from the revenue it produced and divide by that cost. This guide shows how to gather the right numbers, run the calculation and avoid the errors that inflate the result. It is for owners and finance or sales leaders evaluating an outsourced sales or appointment setting program.

What's inside

  • Why tracking ROI on outsourced sales matters before you scale or cut a program
  • The components of the ROI formula: revenue attributed to the program and the full cost of investment
  • How to prepare: collecting sales and cost data, choosing KPIs and setting a consistent timeframe
  • A step-by-step ROI calculation with a worked example
  • Four pitfalls that skew results: hidden costs, overstated revenue, ignoring time and ignoring qualitative benefits

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