Videos

Sales videos from the people who run the floor.

These are the same lessons we teach our own SDRs and the sales leaders we work with: how an omnichannel program books meetings, what an in-house SDR team really costs to run, and the habits that turn a booked meeting into a signed contract. Most run under four minutes.

Omnichannel appointment setting

How the meetings actually get booked

Phone, email, LinkedIn and direct mail working as one program: what each channel does, what it costs and how a lead gets qualified before it reaches your calendar.

What Is Omnichannel Appointment Setting? (And Why It Works in B2B)1:50 · Cold calls getting ghosted? Emails going unopened?

The True Cost of Omnichannel Appointment Setting3:01 · Omnichannel appointment setting isn’t cheap, but neither is losing pipeline. If you're stuck in a single-channel mindset, you're already leaving revenue on the table.

How to Build a Prospect List That Actually Converts in B2B Sales4:05 · Struggling with prospect list building? You’re not alone...

The Cold Call Formula: How to Book More B2B Meetings6:04 · Eric Watkins of Abstrakt breaks down why cold calling still drives real pipeline. Learn the process, how to earn trust fast, ask the right questions, and turn cold calls into booked meetings.

Email Marketing for B2B Lead Generation: What Actually Works Today5:35 · Email isn’t dead, it’s just harder, and that’s a good thing. This is how modern outbound gets results.

LinkedIn for Sales: Book More Meetings with the Right Prospects3:47 · This video walks through daily messaging strategies, quick follow-ups, and laser-focused targeting using Sales Navigator. It’s not about blasting your network, it’s about smart outreach that fills your calendar with the right meetings.

Direct Mail Marketing for B2B Leads: The Omnichannel Power Move2:29 · Think direct mail marketing is outdated? You're doing it wrong.

Omnichannel Lead Qualification Playbook: What Growth-Driven Teams Do Differently5:06 · Amie Milner of Abstrakt breaks down how to qualify leads like a pro. From researching revenue and pinpointing decision-makers to setting urgent appointments and tackling no-shows, this is the playbook for higher show rates and faster closes.

Lead Gen Face Off: Abstrakt vs. the Status Quo12:34 · Many companies are still relying on a single person to manage all of their business development. The effort is real, but the model is stretched thin.

How to Build Your Sales Pipeline with Lead Generation1:22

Building an SDR team

What it takes to run an outbound floor

Short episodes on the parts of an in-house SDR team that cost the most: people, data, channels, sender reputation and keeping callers motivated.

Building An SDR Team: Put Your People Before Your Pipeline0:45 · From hiring and training to management and retention, this isn’t about luck, it’s about building a system that scales. Most teams burn out.

Building an SDR Team: Are You Overpaying for Data?1:12 · Building an SDR team isn’t just about headcount, it’s about what you’re paying for data and tech. This video breaks down why budgeting for data matters, how to stay ahead of evolving software trends, and what it really takes to equip your team without blowing your budget.

Building an SDR Team: Choosing the Right Outreach Channels1:12 · The days of single-channel prospecting are over. In this episode, we break down why building a successful SDR team now means orchestrating a true multi-channel approach.

Building an SDR Team: Protect Sender Reputation0:52 · Spam filters are smarter (and tougher) than ever. In this part of our SDR team series, we explore why direct mail is making a comeback in modern outreach.

Building an SDR Team: Keep Cold Callers Motivated1:03 · Managing an SDR team isn’t for the faint of heart. This video dives into what it really takes to lead a high-volume outbound team, where rejection is constant and pressure is high.

Sales tips

From the first call to the signed contract

Quick, specific habits for the reps who take the meetings: telling a story, closing, follow-up emails and keeping the deal after the yes.

Sales Tips: Selling With a Story, Not a Script1:06 · Most sales pitches fall flat because they lack what matters, a story. This video shows you how to turn your pitch into a compelling narrative with a hero, a villain, and a real journey.

Sales Tips: Avoiding Rookie Mistakes1:44 · The video outlines four key traits that indicate someone is a rookie salesperson. These include ineffective disqualification of prospects, a tendency to interrupt during calls, and a lack of listening skills.

Sales Tips: Closing With Confidence1:44 · This video shares two powerful ways to move late-stage prospects across the finish line. First, a personal video from a company leader can build trust and eliminate hesitation.

Sales Tips: Stop Losing Clients Over Simple Errors1:08 · Retention starts at the close: the goal is keeping the right clients, not every client.

Sales Tips: Two Emails That Bring Prospects Back1:44 · Tired of getting ghosted? This video delivers two proven email templates to bring prospects back to the table.

Sales Tips: Why You’re Losing Deals (and How to Win Them Back)1:57 · Losing to competitors often comes down to one thing: believability. Buyers can smell a forced pitch a mile away.

Sales Tips: Getting Reps Out of a Sales Slump1:08 · Slumps happen, even to top performers. This video breaks down how strong sales leaders help reps bounce back without overcorrecting.

Sales Tips: Prevent the Post-Yes Ghosting1:45 · “We’re ready to sign” doesn’t mean the deal is done. This video tackles the all-too-common scenario where prospects ghost after giving a verbal yes.

Sales Tips: Client Retention Starts at the Close3:34 · Retention isn’t just a CS problem, it starts with sales. This video breaks down how smart sales teams drive long-term loyalty by setting clear expectations, skipping unnecessary trials, and selling real value from day one.

Sales Tips: Mirroring Prospect Language1:19 · Language matters, especially in sales. This video dives into why mirroring your prospect’s tone, word choice, and level of professionalism can make or break the deal.

Sales Tips: Finish the Month Like a Closer1:36 · End of month isn’t just a deadline, it’s a momentum game. This video dives into the concept of LDOM (Last Day of the Month) and how to turn it into a full-blown sales celebration.

Sales Tips: Interject Without Interrupting1:09 · Great sales calls aren’t one-sided. This video shares three go-to preface lines that help break the ice, spark honest dialogue, and create space for real conversation.

The Grow Show

Our podcast, on camera

Abstrakt leaders talk sales, hiring and growth with the people doing it.

The Grow Show: Business From The Frontlines0:30

Listen to The Grow Show

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About Abstrakt

How we work, and where

Why we take one client per trade per territory, and a look inside the St. Louis office where the work happens.

Market Exclusivity0:46

Inside Abstrakt2:13

Abstrakt at a glance →

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