- Controls
- The guard contract for each building, tenant complaints and the vendor relationship.
How to open: Ask how often a post went uncovered last quarter and how they found out.
Industries · Security companies
Security guard lead generation: get on the bid list before the contract goes out
Guard contracts change hands for two reasons: the current provider keeps missing shifts, or the post order goes out to bid on a schedule. Either way, the buyer only calls companies they already know. We book meetings with property managers, facility directors and security leads so your company is on their list before the next bid or the next no-show.
Ask Ava anything about selling security services
Where the pipeline comes from
The accounts a security program calls
- Commercial property management firms
Office towers and business parks need lobby officers, patrols and access control coverage, and one management firm often buys for a whole portfolio.
- Apartment communities and HOAs
Courtesy officers, gate staff and overnight patrols, usually bought by a regional manager or board after a string of incidents or resident complaints.
- Hospitals and healthcare campuses
Emergency departments, parking structures and behavioral health units need trained officers around the clock, with tight post orders.
- Warehouses, distribution centers and manufacturers
Gatehouse officers, truck check-in and overnight patrols protect inventory and keep yard traffic moving.
- Construction sites and developers
Equipment and material theft drives demand for overnight guards and mobile patrol until the building is closed in.
- Retail centers, venues and event organizers
Loss prevention, parking lot patrols and event staffing, with seasonal peaks the current provider may not be able to cover.
Who decides
The people behind a security buying decision
- Controls
- Security spend across a campus or plant and the post orders officers work from.
How to open: Lead with supervision: ask how they know officers are actually doing their rounds.
- Controls
- Security standards, incident reporting and which vendors stay on the approved list.
How to open: Ask what their reporting looks like today and what they wish they had after an incident.
- Controls
- The RFP calendar, contract terms and the final vendor vote.
How to open: Ask when the current guard contract was last bid and how vendors get invited.
Reasons to call
What opens a security account
- Missed shifts and officer turnover
Uncovered posts and new faces every week are the most common reason a buyer starts looking. Calling while it is happening gets a real conversation.
- A break-in, assault or theft
An incident on site puts security in front of ownership, and the property manager needs to show a change.
- Contract renewal or RFP
Guard contracts come up on a cycle. Being known before the bid is how you get invited to it.
- New buildings, tenants and openings
A new property, a major tenant or a new distribution center creates posts that did not exist before.
- Events and seasonal peaks
Holiday retail, festivals and stadium seasons need extra officers, and a buyer short on coverage will add a second vendor.
How it works
Your security outbound program
- 01
Build the list
Target properties and sites in your service area by type, size and number of posts, with the managers and security leads who buy guard coverage.
- 02
Run the outreach
A dedicated U.S.-based SDR works phone, email and LinkedIn under your company name, leading with coverage, supervision and incident reporting.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a real timing reason, booked straight onto your calendar.
- 04
Nurture the rest
Sites under contract stay in a follow-up cadence until the renewal comes up or the current provider slips.
What we fix
Why security pipelines stall, and what changes
- Price shopping on the hourly rate
The SDR leads with coverage, supervision and reporting, so the meeting is about what the buyer is not getting today, not only the bill rate.
- Owners and operations managers selling at night
Your SDR does the prospecting and follow-up during business hours while your team runs the posts.
- Hard to find who signs the guard contract
We map the property manager, regional manager and procurement contact behind each site and work each level.
- Multi-year contracts that rarely open
Nurture keeps your company in contact until the renewal date, so you are on the list when the buyer finally goes to bid.
Results
Programs we have run in related industries
- 97 Appointments: How an HR Consulting Firm Built Its First Outbound Sales MotionRead the case study →
- 122 Appointments: How a Commercial Paving Contractor Stopped Bidding Against ItselfRead the case study →
- 407 Appointments: How a Commercial HVAC Contractor Built a Book of Recurring Service WorkRead the case study →
Beyond the calls
What your security buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for property or portfolio managers The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns security searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Polymatic. See Pipeline Inbound →
Pricing
Flat monthly programs, guaranteed in writing
Best for $2M to $10M revenue. A dedicated U.S.-based SDR at 50% capacity, a custom 1,500-account target list, phone, email and LinkedIn.
Best for $10M to $50M. A dedicated SDR at 100%, plus direct mail, intent and trigger data, and nurture up to 18 months.
Best for $50M+. A team of 2 to 6 specialists across territories and divisions.
Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Exclusive. One security program per market: we will not run the same program for your direct competitor in your territory.
See everything each plan includes or compare with hiring an SDR.
Questions
Security Companies appointment setting, answered
What kinds of security work can outbound generate?
Unarmed and armed guard contracts, mobile patrol routes, gatehouse and front desk coverage, construction site security and event staffing.
Do you work for cybersecurity companies on this page?
No. This program is for physical security companies that provide officers and patrols. IT security providers fit our MSP program.
Who does the SDR call?
Property and portfolio managers, facility and operations directors, corporate security leads, procurement and HOA boards, at commercial, residential, healthcare, industrial, construction and retail sites.
Will you work for a competing guard company?
No. We run one security program per market, so your territory and strategy stay yours.
What does a program cost?
Foundation is $5,000 a month and Growth is $8,500 a month, with Enterprise quoted to scope. The activity or appointment number is guaranteed in writing, and we keep working at no extra cost until we hit it.
Getting Ava ready…
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy