Reach the business owners and risk managers evaluating coverage before renewal. We book qualified meetings so your producers spend their time quoting, not prospecting.
Ask Ava anything about selling to insurance buyers
Most commercial insurance agencies don't need another list of cold leads to chase. They need outsourced sales that books real meetings. We fold cold calling, email, and LinkedIn into one inside-sales engine, so you talk to the business owners and risk managers who have a renewal coming, a real budget, and real intent.
Matches your ICP. No bottom-of-market noise.
The actual decision-maker, not a gatekeeper.
Active intent, budget approved, project underway.
Every operator we talk to is dealing with the same handful of growth bottlenecks. Here's what they sound like, and what we do about them.
Producers spend more time prospecting than quoting.
We book qualified meetings with in-appetite accounts so producers sell.
You reach prospects too late in the renewal cycle.
We time outreach to renewals so you're in the conversation early.
Referrals can't scale your book.
A steady outbound motion adds qualified opportunities every month.
Reaching the owner or risk manager is hard.
We multi-thread the decision-makers who control the policy.
Every program is built around your highest-value offerings, the service lines we put in front of qualified buyers so your team spends its time quoting real work.
Qualified meetings with in-appetite accounts.
Reaching accounts ahead of renewal.
Targeting specific classes and programs.
Reaching growing, multi-site employers.
Every business with employees, vehicles, property or contracts buys commercial insurance, so the question is not who needs it. It is which accounts fit your carriers' appetite and your producers' expertise. The best outbound targets are businesses in classes you can place well, where a good producer can find something the incumbent broker is missing.
Our guide to building a B2B ideal customer profile covers how we turn appetite and class into a target list.
At most small and mid-sized businesses the owner picks the broker, but the person who knows the renewal date and handles the claims is often someone else. Reach the owner with a reason to review, and use the controller, office manager or HR lead to learn the timing.
Controls: The broker decision, often personally.
Cares about: Cost, not being surprised by a denied claim, and the relationship with whoever handles the account now.
When involved: At renewal and whenever premiums jump.
Controls: The insurance budget, renewal paperwork and premium payments.
Cares about: Predictable cost, audits that do not produce surprise bills, and certificates issued on time.
When involved: In the months before renewal. Usually the best source of the x-date.
Controls: Workers' compensation claims, return-to-work and often employee benefits.
Cares about: Claims handling, the experience modifier and safety programs.
When involved: When comp costs rise or a claim goes badly.
Controls: The marketing process, broker of record and program structure.
Cares about: Total cost of risk, carrier quality and good data.
When involved: On a formal schedule, often with a set marketing window each year.
Controls: Drivers, safety programs and contracts that require certificates.
Cares about: Keeping trucks moving and contracts compliant.
When involved: When a customer contract or a claim forces a coverage question.
A renewal coming up with a reason to look. Without the reason, a renewal date just tells you when they will sign with the incumbent again.
It runs on the renewal calendar. Businesses switch agencies at renewal, so outbound is about learning the x-date, earning enough trust to take the account to market before the incumbent does, and being in place when the decision gets made.
The usual sequence is a first conversation that learns the renewal date and what the owner would change, a coverage review meeting, authorization to approach carriers or a broker-of-record letter, then quoting and a proposal ahead of expiration. Carriers generally work with the first agency to submit an account, so an incumbent who remarkets early can block your markets. Timing is the whole game.
There is rarely a new budget to find. The premium is already being spent, and the question is which agency places it. That makes the decision a comparison of advice and service, not a new purchase.
Displacing a long-standing agent rarely happens on price alone. It happens when you show the owner a gap the incumbent never raised, or when you take one line, such as the fleet or workers' comp, and earn the rest at the next renewal.
"Not now" almost always means "not until renewal." A business that renewed last month is a prospect for next year. Record the x-date, the incumbent agency and carrier, and what the owner liked and disliked, then schedule the next touch for the months before expiration. Our Growth program nurtures accounts for up to 18 months, enough to cover a full renewal cycle.
Insurance objections are mostly about loyalty, timing and whether the owner sees insurance as advice or a commodity. Each answer tells you where the account sits on the renewal calendar.
What it tells you: Loyalty to a person, often not to the agency.
Next step: Ask when they last had a second opinion on coverage, and offer a review rather than a quote.
What it tells you: They see insurance as a commodity, and you would be a price check.
Next step: Explain that you need current policies and loss runs to quote properly, and ask for a short review. If they only want a number, decide whether the account is worth it.
What it tells you: The date.
Next step: Record the x-date, ask what they would change next time, and schedule follow-up ahead of the next renewal.
What it tells you: Price is not the pain. Coverage gaps or service might be.
Next step: Ask about their last claim and their last audit. Either one usually reveals whether there is a reason to meet.
What it tells you: You reached someone who does not own the decision, or an owner who has delegated it.
Next step: Ask who reviews the renewal internally and when it lands on their desk.
A qualified appointment is with the person who chooses the broker, at a business in your appetite, with a known renewal date far enough out to market the account and a stated reason to review.
That is how we define a qualified appointment for agencies. If your producers would rather quote than prospect, our appointment setting service keeps their renewal calendar full, and our cold calling framework shows how the first conversation is run.
A repeatable, transparent process, built and managed for you end to end.
We map your total addressable market, scoring accounts and 200+ buying-intent signals to find the ones most likely to need you now.
A dedicated U.S.-based SDR runs the cold calls, backed by email, LinkedIn, and customized direct-mail pieces, one orchestrated, phone-led motion.
Every interested contact is vetted against your ideal profile. Only real opportunities with real timing move forward.
The meeting lands with full context, and every touch is logged in your Results Portal.
We build and run the outbound engine that puts your team in front of the right commercial insurance buyers, across the country, on a predictable cadence. Here's the scale behind it.
Aggregated across active commercial insurance partners, the kind of pipeline a managed outbound program builds.
Client testimonials and verified reviews from the companies we grow.
Plug in your revenue goal and average deal size, and we'll show you the qualified meetings per month your pipeline needs to book. No form, no email, just the math.
Open the Business Growth Formula →The market, the buying committee, the in-market signals, and the pipeline math, backed by third-party research.
Read the white paper →Flat monthly pricing, territory exclusivity, and a meeting or activity guarantee in writing. For most commercial insurance agencies, a single closed account covers the entire program.
Best for $2M–$10M revenue
For operators in a single territory who need consistent qualified meetings and have a closer on staff.
Best for $10M–$50M revenue
For operators ready to expand territory or hit aggressive growth targets. The program most partners run.
Best for $50M+ revenue
For agency networks and multi-office agencies. Multi-SDR teams and multi-program orchestration.
Not sure which fits? One call and we'll recommend the right program for your market.
A quick call to see if your market is still open and whether we're the right fit. We'll walk you through how the program works, no long sales process, no obligation.
A quick 15-minute market & fit call.
The framework for reverse-engineering a revenue goal into the exact number of qualified meetings you need every week.
Read the Article →Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
New-business appointments with in-appetite accounts, renewal-timed conversations, niche/program business, and multi-location employers.
Business owners, CFOs, risk and HR managers, and operations leaders who control the policy decision.
Most agencies sell leads, names and emails you chase. We sell booked meetings with qualified buyers, each verified against three checks: Right Company, Right Contact, Right Timing.
Most programs launch in 2–3 weeks and produce a first qualified meeting within 30–45 days, with full ramp by roughly day 60.
Both. Whether you serve a single metro or operate across multiple states, we build the target list to match your footprint.
Often, yes. Owners, controllers and office managers will usually share the renewal month when the question comes with a good reason. When a contact will not share it, we record what we learned and keep the account in a nurture cadence so it comes back before the next likely renewal.
No. SDRs book the meeting and gather the timing and context. Coverage advice, quoting and anything that requires a license stays with your producers.
Yes. The target list is built from your carriers' appetite and the classes your producers know best, whether that is contractors, transportation, manufacturing or another niche.
Early enough to get current policies and loss runs, review them, and approach carriers before the incumbent remarkets the account. For most commercial accounts that means months ahead of expiration, not weeks.
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