The historic Mission Inn in downtown Riverside
Commercial trades market · Riverside-San Bernardino-Ontario, CA

Appointment setting for commercial contractors in Riverside

Riverside-San Bernardino has 9,587 businesses with 20 or more people on site across the categories commercial trades sell to, and it leans toward warehousing and distribution and trucking companies more than the U.S. as a whole. Here is how each trade's market looks, where the buildings are and when to call.

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Trades in Riverside

How each commercial trade's market looks in Riverside-San Bernardino

Ranked by larger buildings per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

TradeContractors1-yr changeLarger buildingsPer contractorRankEligible targetsPush months
Commercial Roofing
Largest buyer group: retail stores
49 +1 5,005 102.1 #10 7,670 Dec
Commercial Painting & Coatings
Largest buyer group: retail stores
57 +1 5,207 91.4 #16 · Dec
Commercial Landscaping
Largest buyer group: retail stores
1,037 +33 4,653 4.5 #26 · Dec
Fire Protection
Largest buyer group: restaurants
109 +1 5,694 52.2 #29 · Year-round
Paving & Asphalt
Largest buyer group: retail stores
110 -2 5,032 45.7 #38 · Dec
Commercial HVAC & Mechanical
Largest buyer group: manufacturing plants
282 +10 2,965 10.5 #42 3,039 Mar–May
Commercial Construction
Largest buyer group: manufacturing companies
476 -13 2,252 4.7 #51 7,670 Year-round
Commercial Cleaning & Janitorial
Largest buyer group: manufacturing plants
808 +35 2,964 3.7 #55 2,362 Year-round
Commercial Flooring
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
44 +1 2,953 67.1 #38 · Year-round
Commercial Electrical
Largest buyer group: retail stores
416 +11 4,285 10.3 #58 · Year-round
Who each program calls

The industries each Riverside trade program prospects into

Every trade has its own target list. Here are the five largest target industries for each program in the Riverside-San Bernardino metro, with local location counts; each guide lists all ten and who your SDR asks for.

Locations with 20 or more employees, U.S. Census Bureau, County Business Patterns 2023. Property management and similar categories count every company, whatever its size.

What's being built

The projects shaping Riverside-San Bernardino

Named, sourced projects current as of 2026-09, and the trades each one puts to work.

Ellis Avenue Logistics Center

631,011 sq ft
Construction expected to start early 2026, completion projected late 2026

A 631,011 square foot Class A warehouse by Newcastle Partners at Ellis Avenue and Case Road in Perris, Riverside County, with 40-foot clear heights, an ESFR sprinkler system and 87 dock-high doors.

Big-box distribution buildings mean large roof areas, ESFR fire sprinkler systems and acres of truck court paving now, then tenant electrical, landscaping maintenance and sweeping contracts once a tenant moves in.

roofingfire protectionpavingelectricallandscaping

JLL (press release), 2026-02-06 →

Loma Linda University Health inpatient rehabilitation hospital

99,000 sq ft
Under construction (broke ground August 2026), opening expected summer 2028

A three-story, 80-bed inpatient rehabilitation hospital at 11207 New Jersey Street on the Loma Linda and Redlands border in San Bernardino County, developed by PMB with Layton Construction as general contractor.

A new hospital building carries medical-grade HVAC, electrical and fire protection scopes through 2027, followed by flooring, painting and healthcare cleaning contracts ahead of the 2028 opening.

HVACelectricalfire protectionflooringcleaning

Connect CRE, 2026-08-14 →

ONT BOLD expansion, Ontario International Airport

650,000 sq ft (Terminal 3)
Environmental review (Notice of Preparation released May 2026), about 10 years to full delivery

A phased program at Ontario International Airport in San Bernardino County to build a new three-level Terminal 3, modernize Terminals 2 and 4, and add roadways, a parking structure, rental car facilities and aircraft apron.

This is a long-horizon pipeline item: once approved, terminal, parking and apron work brings electrical, HVAC, paving and fire protection packages in phases over roughly a decade.

electricalHVACpavingfire protectionconstruction

California Construction News, 2026-05-11 →

Mid County Parkway (Ramona Expressway) and SR-60/Potrero Boulevard Interchange Phase II

$107.38 million (Mid County Parkway contract)
Contracts awarded December 2025, construction starting early 2026

Two Riverside County road contracts totaling more than $156 million: widening 8.6 miles of Ramona Expressway into San Jacinto, and a new SR-60 interchange at Potrero Boulevard in Beaumont ($48.93 million).

Road widening and interchange work runs through 2028 and 2029 and creates subcontract demand for paving, striping, traffic signal and lighting electrical work, and roadside landscaping.

pavingelectricallandscaping

California Construction News, 2025-12-22 →

UCR Health outpatient center and future teaching hospital

Planning; expansion planned over the next decade

UC Riverside's planned clinical campus on an initial 21 acres at Valley Springs Parkway and Gateway Drive on the Riverside and Moreno Valley border, starting with an outpatient diagnostic center and a possible future teaching hospital.

An early signal rather than active work: the outpatient center would bring imaging and surgical suites with heavy HVAC and electrical needs, and a hospital phase would follow over the decade.

HVACelectricalfire protectionconstruction

UC Riverside News, 2025-06-03 →
Where the buyers cluster

The owners that anchor Riverside-San Bernardino

Health systems, campuses, large employers and industrial parks hold the biggest concentrations of commercial buildings here. Each fact links to its source, checked 2026-10.

Health system

Loma Linda University Health

Loma Linda, San Bernardino County

Loma Linda University Health says it operates six hospitals and a network of clinics, with more than 16,000 employees.

An academic medical center campus plus clinics across the Inland Empire carry ongoing mechanical, life-safety, cleaning and flooring work.

HVACfire protectioncleaningflooringelectrical

Loma Linda University Health →
Campus

University of California, Riverside

Riverside, Riverside County

UC Riverside says it has more than 26,000 students and a nearly 1,200-acre campus.

A large campus of classroom, lab and housing buildings in an inland heat climate leans hard on HVAC, roofing, cleaning and grounds work.

HVACroofingcleaninglandscaping

University of California, Riverside →
Major employer

Stater Bros. Markets

San Bernardino, San Bernardino County

Wikipedia, citing the City of San Bernardino's 2020 Comprehensive Annual Financial Report, lists Stater Bros. as the city's top employer with 15,000–25,000 employees.

A regional grocery chain headquartered in the metro runs a headquarters, distribution operations and many store buildings with refrigeration, roofs and parking lots.

HVACroofingpavingcleaningflooring

Wikipedia →
Logistics hub

San Bernardino International Airport (SBD)

San Bernardino, San Bernardino County

Site Selection Magazine reports SBD is the SoCal hub for Amazon Air, with UPS and FedEx also operating there, and had over 18,100 direct jobs last year, up from 4,000 in 2020.

Air cargo sort buildings, hangars, aprons and truck yards on a former air base need roofing, paving, electrical and fire protection work.

roofingpavingelectricalfire protection

Site Selection Magazine →
Industrial park

World Logistics Center

Moreno Valley, Riverside County

The Los Angeles Times describes the World Logistics Center as a 40-million-square-foot complex expected to house 27 buildings and create more than 33,000 jobs.

Very large distribution buildings with acres of roof, truck courts and sprinkler systems bring roofing, paving, electrical and fire protection work as they are built and occupied.

roofingpavingelectricalfire protectionconstruction

Los Angeles Times →
Public owner

County of Riverside

Riverside, Riverside County

Wikipedia, citing the City of Riverside's 2023 annual financial report, lists the County of Riverside as the city's top employer with 24,399 employees.

County offices, courts, clinics and service centers spread across the county need janitorial, HVAC, roofing and parking-lot work.

cleaningHVACroofingpaving

Wikipedia →
The local business base

Who the buyers are in Riverside-San Bernardino

Compared with the national mix, Riverside-San Bernardino over-indexes on warehousing and distribution and trucking companies. The fastest-growing categories over the past year: medical, dental and outpatient offices (+469), restaurants (+267) and trucking companies (+168).

CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants
2,8398,263 0.84x +267
Retail stores
2,01010,992 0.75x +76
Manufacturing plants
1,0053,369 0.69x -10
Medical, dental and outpatient offices
8578,392 0.85x +469
Wholesale distributors
7455,220 0.59x +72
Grocery stores
4121,747 0.82x +66
Warehousing and distribution
349748 2.12x +52
Senior living and nursing
2991,178 0.97x +70
Trucking companies
2544,134 1.67x +168
Auto dealerships
172411 0.66x +4
Hotels
161555 0.69x +14
Bank and credit union offices
1131,342 0.45x -51
Churches and religious organizations
971,126 0.90x -10
Golf courses and country clubs
8599 0.70x +2
Private K-12 schools
79128 0.42x +1
Hospitals
5359 0.29x +1
Apartment and residential property managers
21758 0.80x +56
Colleges and universities
1241 0.20x -4
Hosting and data processing companies
1173 0.10x +5
Nonresidential building owners
8235 0.39x +9
Commercial property managers
5139 0.39x 0
Territory

Where the business sites are

San Bernardino County holds 50% of the metro's larger business sites, so most programs start there and cover the rest of the metro for larger accounts.

CountyLarger business sites
San Bernardino County4,799
Riverside County4,761
Climate and timing

Riverside's year, month by month

Outdoor trades (roofing, paving, landscaping, exterior painting) work the months with lows of 40°F or above and sell in the months before. HVAC sells ahead of its heating and cooling peaks. Each trade page has its own calendar.

  1. Jan62° / 40°Outdoor season
  2. Feb65° / 42°Outdoor season
  3. Mar71° / 47°Outdoor season
  4. Apr78° / 51°Outdoor season
  5. May86° / 59°Outdoor season
  6. Jun96° / 67°Outdoor season
  7. Jul101° / 73°Outdoor season
  8. Aug100° / 73°Outdoor season
  9. Sep94° / 67°Outdoor season
  10. Oct83° / 56°Outdoor season
  11. Nov70° / 46°Outdoor season
  12. Dec61° / 39°Off-season
Working in California

Contractor licensing in California

CSLB licenses contractors by classification, with a B General Building license and C specialty licenses for individual trades. A license is required for any job of $1,000 or more (labor and materials), or any job that needs a permit or uses hired workers, since January 1, 2025.

Trade-by-trade rules are on each trade page. Confirm with Contractors State License Board (CSLB). Checked 2026-09-30.

Hiring locally

What an in-house SDR costs in Riverside

Before you hire a sales development rep in Riverside, price the whole job, not just the salary. Here is the local pay for sales representatives, and what a first year really costs once you add commission, payroll taxes and benefits, tools, recruiting and the manager time it takes to coach them.

  • $62,230median pay for a sales rep in the Riverside metro
  • $43,210 to $91,510middle half of local pay (25th to 75th percentile)
  • 9,270people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year$123,138
Abstrakt Growth program, full-time SDR, 12 months$102,000

In-house adds $15,000 commission, 25% payroll taxes and benefits, $500/month tools, $5,000 recruiting and 4 manager hours a week at $75/hour, before ramp time or turnover. Abstrakt includes the SDR, management, tools and data.

How Abstrakt works in Riverside

Outsourced appointment setting, one trade per market

Abstrakt's U.S.-based business development reps build a Riverside target list around your trade, service area and ideal buildings, work it by phone, email, LinkedIn and direct mail, and book meetings with the people who sign. We will not run the same program for a direct competitor in your territory.

Selling into California? See the California outbound calling rules: do-not-call lists, calling hours and registration, so you know what a program here has to handle.

Riverside commercial trades, answered

Does Abstrakt set appointments for commercial contractors in Riverside?+

Yes. Abstrakt runs outsourced appointment setting for commercial trades across the Riverside-San Bernardino-Ontario, CA metro: our U.S.-based business development reps call the buildings, qualify the opportunity and book meetings with the person who signs. We run one program per trade per market.

Which commercial trades have the most room to grow in Riverside?+

Measured by larger buildings per contractor against the 100 markets we track (where a trade has at least 10 local contractors), commercial Roofing (#10), commercial Painting & Coatings (#16) and commercial Landscaping (#26) rank best in Riverside.

What kinds of businesses are concentrated in Riverside?+

Compared with the national mix, Riverside-San Bernardino has more warehousing and distribution (2.12x) and trucking companies (1.67x). Those industries are the best-represented buyers for trades that serve them.

Which counties make up the Riverside market?+

The metro covers San Bernardino County and Riverside County. San Bernardino County holds 50% of the larger business sites.

Sources and method