- Controls
- Controls service contracts, upgrade budgets and which vendor works on the system.
How to open: Ask which buildings still run on a system only one vendor can touch and what a service call costs them in time.
Industries · Building automation
Building automation appointment setting for controls integrators
Building automation is sold to people who often think they are stuck. The facilities director has a system nobody else can service, the energy manager has goals the system cannot report on, and IT wants to know what is on the network. We book meetings with those people, starting with the system they already have, so your integration and service work gets considered on its merits.
Ask Ava anything about selling building automation services
Where the pipeline comes from
The accounts a building automation program calls
- Hospitals and health systems
Pressure relationships, temperature and humidity in clinical spaces are monitored and documented, so controls problems become compliance problems.
- Universities and school districts
Campuses with a mix of controls from different decades and vendors, and a steady list of renovations that add more.
- Office portfolios and REITs
Owners want energy reporting and remote visibility across buildings, and tenant comfort complaints land on the property team.
- Laboratories and life science facilities
Lab airflow, fume hoods and environmental monitoring depend on controls that cannot drift.
- Government and municipal buildings
Energy goals, aging systems and procurement through bids and cooperative contracts.
- Mechanical contractors and consulting engineers
They bring controls scopes on renovations and new construction and choose which integrator to carry or specify.
Who decides
The people behind a building automation buying decision
- Controls
- Energy targets, reporting and the projects that get funded to hit them.
How to open: Ask whether the current system gives them the trend data they need to report on energy goals.
- Controls
- Daily use of the front end, alarms, overrides and the honest list of what does not work.
How to open: Ask how many points are in hand or overridden and which alarms the team has learned to ignore.
- Controls
- Controls specs and integrator selection on renovation and new construction projects.
How to open: Ask which projects have controls scopes coming up and whether the spec is open or tied to one manufacturer.
Reasons to call
What opens a building automation account
- End of support for a legacy system
When the front end or controllers are discontinued or replacement parts dry up, migration becomes a budget item instead of an idea.
- Energy benchmarking and performance rules
Local building performance requirements and corporate energy goals need data the existing system may not provide.
- Renovations and new wings
New space has to tie into the existing system, which opens the conversation about who integrates and services all of it.
- Network and cybersecurity reviews
IT teams are looking hard at building systems on the network, and an outdated controls network is often on their list.
- Service agreement renewals
Controls service contracts come up on a cycle, and a frustrated facilities team will look at an open-protocol alternative before renewing.
How it works
Your building automation outbound program
- 01
Build the list
Hospitals, campuses, office portfolios, labs, public buildings and the engineers and mechanical contractors who work on them, in your service area.
- 02
Run the outreach
A dedicated U.S.-based SDR works phone, email and LinkedIn under your company name, opening with the system the account runs today and the problems it causes.
- 03
Book qualified meetings
Every meeting has the right company, the right contact and a real timing reason, such as an end-of-support system, an energy target or a renovation.
- 04
Nurture the rest
Accounts that are not ready stay in a follow-up cadence through the capital cycle and the next renovation.
What we fix
Why building automation pipelines stall, and what changes
- Buyers who think they are locked in
Outreach explains integration and migration paths in plain terms so the buyer sees an alternative to the incumbent vendor.
- Decisions spread across facilities, energy and IT
Your SDR maps each group on the account and works them separately, so the meeting includes the people who will approve the project.
- Long project cycles
Nurture keeps you in front of the account through budget cycles until the upgrade or migration is funded.
- Engineers and project managers are too busy to prospect
The SDR does the prospecting and follow-up so your technical team spends time on qualified meetings and proposals.
Results
Programs we have run in related industries
Beyond the calls
What your building automation buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for directors of facilities or plant operations The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns building automation searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Ironwatch Security. See Pipeline Inbound →
Pricing
Flat monthly programs, guaranteed in writing
Best for $2M to $10M revenue. A dedicated U.S.-based SDR at 50% capacity, a custom 1,500-account target list, phone, email and LinkedIn.
Best for $10M to $50M. A dedicated SDR at 100%, plus direct mail, intent and trigger data, and nurture up to 18 months.
Best for $50M+. A team of 2 to 6 specialists across territories and divisions.
Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Exclusive. One building automation program per market: we will not run the same program for your direct competitor in your territory.
See everything each plan includes or compare with hiring an SDR.
Questions
Building Automation appointment setting, answered
What kinds of BAS work can outbound generate?
Controls service agreements, legacy system migrations, integration of mixed systems, energy and analytics projects, renovation and new construction controls scopes, and ongoing support contracts.
Who does the SDR call?
Facilities and plant operations directors, energy and sustainability managers, chief engineers and controls leads, and the consulting engineers and mechanical contractors who carry controls scopes.
Can an SDR handle a technical product like controls?
The SDR does not design systems. They are trained on your offer and on the questions that qualify an account, like system age, vendor lock and upcoming projects, then hand the technical conversation to your team.
Will you work for another integrator in my market?
No. We run one building automation program per market, so your territory and your outreach stay yours.
What does a program cost?
Foundation is $5,000 a month and Growth is $8,500 a month, with Enterprise quoted to scope. The activity or appointment number is guaranteed in writing, and if we miss it we keep working at no extra cost until we hit it.
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