- Controls
- The financing decision, whether to buy, lease or sign a PPA, and the payback the company will accept.
How to open: Ask what they pay for power each month and whether demand charges or rate increases have come up in budget meetings.
Industries · Commercial solar
Commercial solar appointment setting: meetings with the owners and CFOs who approve the project
Commercial and industrial solar is a finance decision dressed as a construction project. The facility manager can tell you about the roof and the utility bill, but the owner or CFO decides whether to buy, lease or sign a power purchase agreement. We book meetings with both, at businesses whose energy use, roof or land and ownership make a project realistic, long before it goes out for bids.
Ask Ava anything about selling commercial solar services
Where the pipeline comes from
The accounts a commercial solar program calls
- Manufacturers and processing plants
Large daytime electricity loads, big roofs or open land, and demand charges that make the utility bill a line the CFO watches.
- Warehouses and distribution centers
Wide flat roofs and owners or tenants looking at fleet electrification and rising energy costs.
- Cold storage and food processors
Refrigeration runs around the clock, so energy is one of the largest operating costs and savings are easy to model.
- Commercial property owners and REITs
Owners with portfolios can add solar across buildings and sell power to tenants or lower common area costs.
- Schools, municipalities and nonprofits
Tax-exempt owners usually buy through power purchase agreements or direct-pay structures and procurement processes that reward early relationships.
- Agricultural operations
Irrigation, processing and storage loads with land for ground-mount systems.
Who decides
The people behind a commercial solar buying decision
- Controls
- Roof condition, electrical service, site access and the practical questions that can kill a project.
How to open: Ask how old the roof is and when it is due for replacement, since solar and reroofing should be planned together.
- Controls
- Energy strategy, emissions goals and the internal case for on-site generation.
How to open: Ask what targets they have committed to and how they plan to show progress.
- Controls
- Lease terms, tenant billing and whether a project fits the hold period.
How to open: Ask how long they plan to hold the building and how energy costs are split with tenants.
Reasons to call
What opens a commercial solar account
- Utility rate increases or new demand charges
A jump in the bill gets energy onto the CFO's agenda and makes a savings conversation easy to start.
- Changing federal and state incentives
When incentive rules or deadlines change, owners who were thinking about solar have a reason to decide now.
- A roof replacement or new building
The cheapest time to add solar is when the roof is new or the building is being designed.
- Sustainability commitments from customers or investors
Suppliers to large brands are being asked to report and reduce emissions, which gives solar a sponsor in the building.
- Fleet electrification and new electrical loads
Adding chargers or equipment raises demand and often triggers a service upgrade, which opens the conversation about on-site generation and storage.
How it works
Your commercial solar outbound program
- 01
Build the list
Businesses and property owners in your market selected by building type, energy load, roof or land and ownership, with financial and facility contacts named.
- 02
Run the outreach
A dedicated U.S.-based SDR works phone, email and LinkedIn under your company name, leading with the utility bill and the financing options, not panels.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a timing reason such as a rate change, a reroof or a sustainability commitment.
- 04
Nurture the rest
Owners not ready to commit stay in a follow-up cadence until the budget, roof or incentive timing lines up.
What we fix
Why commercial solar pipelines stall, and what changes
- Residential-style lead lists do not work
Outreach goes to businesses selected by load, roof or land and ownership, not to shared homeowner leads or old RFP lists.
- The facility contact cannot approve
We work the facility manager for site facts and reach the owner or CFO for the financial decision, so meetings include someone who can say yes.
- Projects take a long time to close
Nurture keeps your company in front of the account through feasibility, financing and board approval.
- Bid processes favor whoever was there first
Early meetings let your team shape scope and financing before the project goes to bid.
Results
Programs we have run in related industries
Beyond the calls
What your commercial solar buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for owner, ceo or cfos The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns commercial solar searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Polymatic. See Pipeline Inbound →
Pricing
Flat monthly programs, guaranteed in writing
Best for $2M to $10M revenue. A dedicated U.S.-based SDR at 50% capacity, a custom 1,500-account target list, phone, email and LinkedIn.
Best for $10M to $50M. A dedicated SDR at 100%, plus direct mail, intent and trigger data, and nurture up to 18 months.
Best for $50M+. A team of 2 to 6 specialists across territories and divisions.
Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Exclusive. One commercial solar program per market: we will not run the same program for your direct competitor in your territory.
See everything each plan includes or compare with hiring an SDR.
Questions
Commercial Solar appointment setting, answered
Do you book residential solar appointments?
No. This program is for commercial and industrial solar: rooftop, carport, ground-mount and storage projects for businesses, property owners and public entities.
Who are the decision-makers on commercial solar projects?
Owners, CFOs and CEOs approve the financing, facility and plant managers own the site questions, and energy, sustainability and asset managers often bring the project forward.
How is this different from buying solar leads or RFP lists?
Purchased leads are shared and RFPs are already scoped by someone else. Outbound starts conversations before a bid, so your team can shape the project and the financing.
Do you offer exclusivity?
Yes. We run one commercial solar program per market, so a competing installer or developer will not work the same accounts through us.
What does a program cost?
Foundation is $5,000 a month and Growth is $8,500 a month, with Enterprise quoted to scope. The activity or appointment number is guaranteed in writing, and we keep working at no extra cost until we hit it.
Getting Ava ready…
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy