- Controls
- Vendor decisions that touch store profitability and anything that needs the owner's signature.
How to open: Ask which department they would fix first if they had the time, and what has been tried.
Industries · Automotive
Automotive appointment setting: meetings with dealer principals, fixed ops and fleet buyers
Dealerships and fleets hear from vendors every day, and most of it goes to voicemail. The meetings that happen are the ones tied to a real problem in a specific department: service capacity, a software contract ending, a fleet that costs too much to run. We book those meetings for software providers, parts suppliers, service vendors and fleet providers selling into the auto business.
Ask Ava anything about selling automotive services
Where the pipeline comes from
The accounts a automotive program calls
- Franchise dealership groups
Multi-rooftop groups standardize vendors across stores, so one decision at the group level can cover many locations.
- Single-point and independent dealerships
The dealer principal and GM make decisions quickly, and many are open to a vendor who can show a clear effect on a department.
- Collision centers and independent repair shops
Shops and multi-shop operators buy parts, equipment, software and services, and capacity is usually the constraint.
- Commercial fleets
Service companies, utilities and delivery operators run trucks and vans that need acquisition, upfitting, maintenance, telematics and fuel programs.
- Municipal and public fleets
Police, public works and school transportation buy through formal cycles and look at total cost of ownership across the fleet.
- Rental, leasing and used vehicle operators
High vehicle turnover creates steady demand for reconditioning, transport, inspection and remarketing services.
Who decides
The people behind a automotive buying decision
- Controls
- Service, parts and body shop vendors, equipment and the tools technicians use.
How to open: Ask how far out service appointments are booked and where bays or technician hours are being lost.
- Controls
- Vehicle acquisition, maintenance vendors, telematics and replacement cycles.
How to open: Ask how they decide when a vehicle gets replaced and what downtime costs a crew.
- Controls
- Contracts across stores or departments, renewal timing and vendor consolidation.
How to open: Ask which vendor agreements renew this year and whether they are bid or rolled over.
Reasons to call
What opens a automotive account
- Acquisitions and new rooftops
Dealer groups that buy stores bring them onto group-wide vendors, which opens a decision across every new location.
- Software and vendor contract renewals
DMS, CRM, digital retail and service platform contracts run on terms. The months before renewal are when a group will compare.
- Service capacity problems
Long appointment waits, technician shortages and idle bays push fixed ops directors toward equipment, scheduling and process vendors.
- Fleet replacement and budget cycles
Fleets plan acquisitions and maintenance contracts around annual budgets and vehicle age, so the calendar is predictable.
- New leadership in a store or fleet
A new GM, service director or fleet manager reviews vendors in their first months and is open to change.
How it works
Your automotive outbound program
- 01
Build the list
Target dealerships, groups, shops or fleets in your territory by brand, rooftop count or fleet size, with the department heads and executives who buy.
- 02
Run the outreach
A dedicated U.S.-based SDR works phone, email and LinkedIn under your company name, speaking to the department you serve in its own terms.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a real timing reason, booked straight onto your calendar.
- 04
Nurture the rest
Accounts locked into a current vendor stay in a follow-up cadence until the contract or the leadership changes.
What we fix
Why automotive pipelines stall, and what changes
- Vendor fatigue at dealerships
The SDR opens with one department's specific problem and asks questions, instead of pitching a product the GM has heard a dozen versions of.
- Decisions split between store and group
We map the store GM, the department head and the group-level contact, and work them in the right order.
- Reps spending their days driving between stores
Your SDR fills the calendar with qualified meetings so field reps spend time in front of buyers who expect them.
- Long contracts that rarely open
Nurture keeps you in contact until a renewal, an acquisition or a leadership change creates the opening.
Results
Programs we have run in related industries
- 97 Appointments: How an HR Consulting Firm Built Its First Outbound Sales MotionRead the case study →
- 122 Appointments: How a Commercial Paving Contractor Stopped Bidding Against ItselfRead the case study →
- 407 Appointments: How a Commercial HVAC Contractor Built a Book of Recurring Service WorkRead the case study →
Beyond the calls
What your automotive buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for dealer principal or general managers The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns automotive searches into calls Pipeline Inbound builds the site, content and search presence that turn interest into conversations your team can work. Shown: Polymatic. See Pipeline Inbound →
Pricing
Flat monthly programs, guaranteed in writing
Best for $2M to $10M revenue. A dedicated U.S.-based SDR at 50% capacity, a custom 1,500-account target list, phone, email and LinkedIn.
Best for $10M to $50M. A dedicated SDR at 100%, plus direct mail, intent and trigger data, and nurture up to 18 months.
Best for $50M+. A team of 2 to 6 specialists across territories and divisions.
Guaranteed. The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Exclusive. One automotive program per market: we will not run the same program for your direct competitor in your territory.
See everything each plan includes or compare with hiring an SDR.
Questions
Automotive appointment setting, answered
Is this for dealerships selling cars to consumers?
No. This program is business to business: companies that sell products and services to dealerships, repair shops and fleets, and dealerships or providers selling vehicles and services to commercial fleets.
What can outbound generate meetings for?
Dealership software and digital retail tools, service and parts equipment, reconditioning and transport, F&I products and services, fleet vehicles, upfitting, maintenance and telematics programs.
Who does the SDR call?
Dealer principals and GMs, fixed ops and service directors, fleet managers, and group controllers or procurement.
Will you work for a competitor of mine?
No. We run one automotive program per market, so your territory and strategy stay yours.
What does a program cost?
Foundation is $5,000 a month and Growth is $8,500 a month, with Enterprise quoted to scope. The activity or appointment number is guaranteed in writing, and we keep working at no extra cost until we hit it.
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