Free guide · 5 pages · PDF

The Essential Guide to the B2B Sales Process

This guide lays out the seven stages of a B2B sale, from prospecting to post-sale follow-up, and how to tighten each one. It is for owners and sales managers who want a shared map of their process and a few concrete ways to move deals faster.

What's inside

  • Side-by-side comparison of B2B and B2C sales processes
  • The seven stages: prospecting, qualification, needs analysis, presentation, objections, closing and follow-up
  • How to review stage data to find bottlenecks
  • Five ways to shorten the sales cycle, including early qualification and pre-approved proposals
  • Where outsourced prospecting and lead nurturing fit in the process

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