The pieces your buyer sees between the call and the contract.

The meeting is booked on the phone. It is won on paper and on screen.

A good SDR gets the facility manager to agree to a meeting. Before that meeting happens, the buyer opens the follow-up email, clicks through to your website and forwards your sell sheet to whoever signs. If those pieces look like they came from three different companies, your rep walks into a cold room.

That is why our creative team works from the same playbook as the SDRs making the calls. They build the assets reps and clients use in the sale: websites and landing pages buyers check before they take the meeting, direct mail that warms up a territory before the first dial, sell sheets and decks for the meeting itself, and video for the follow-up.

For how each piece fits a sales cycle, and kits by trade, see Sales assets. For the services behind the work, see Creative services.