Free prospecting kit · 34 pages · PDF
The commercial flooring prospecting kit
A working kit for commercial flooring contractors who prospect facility managers, property managers and project managers. It is built around the events that create flooring work: renovations, tenant turnovers, failing floors and summer windows.
What's inside
- Gatekeeper, first-call and turnover follow-up scripts, including when the GC picks the sub
- A worked example: a full flooring appointment call for a property manager's turnovers
- A six-touch email sequence on wear, turn time, moisture testing and GC relationships
- Discovery questions for property firms, apartments, clinics, hospitals, schools, warehouses and dealerships
- Seven flooring objections, from "send me a price per square foot" to "we can't shut down"
- Research and handoff sheets that capture floor types, problem areas, timing and downtime limits
From the third email“If a floor replacement is anywhere on next year's list, we'd measure and moisture-test it now, so the number you budget is real.”
