Our values

The values on our walls, in our own words.

We printed five panels for the office: our TRUST values, the five A-Player competencies, the Growth Creed, our mission statement and our theme. They are the standards our leaders are held to and the characteristics we look for in the people we hire. Everything quoted on this page is word for word.

Wall art panel with our theme in large red letters: Be Kind, Grow, Grind, with a flame on the word Grow on a white brick background.
Be Kind, Grow, Grind. Wall art: Abstrakt.
TRUST values

Five letters, one standard for everyone

Our values spell TRUST. On the wall each one is written as a promise the whole company makes. In the recruitment packet the same five letters become the standard for our leaders, under one line: Trust is earned when actions meet words.

Read them side by side and you can see what changes when you lead people: the promise stays the same, and you owe it to a team.

Wall art panel titled TRUST Values: the word TRUST spelled down the left side, with Transparency, Relational, Uplifting, Strategic and Team-Oriented beside each letter, on a white brick background with red and teal chevrons.

  1. Transparency

    On our wall

    We will follow the philosophy that clear is kind. We will build trust by encouraging everyone we work with to be open and honest in all things, even when it's difficult.

    For our leaders

    Our Leaders openly and honestly share agendas, facts, and conditions with Employees so together we may celebrate success, tackle challenges, and ultimately foster strong communication.

  2. Relational

    On our wall

    We will seek to build authentic relationships, understand the views of others, and celebrate diversity.

    For our leaders

    Our Leaders build relationships with Employees, Clients, and Vendors, and these interactions with each other are engaged, humble, and kind.

  3. Uplifting

    On our wall

    We will inspire others always, and openly voice our appreciation to others to ensure each person knows how vital they are to our collective success.

    For our leaders

    Our Leaders inspire their teams to perform and behave at their highest level, embrace a GROWTH mindset, and to do the right thing.

  4. Strategic

    On our wall

    We will act intentionally with forethought to be a catalyst for change.

    For our leaders

    Our Leaders carefully and confidently evaluate, design, and implement decisions for our clients', our employees', and Abstrakt's future GROWTH and prosperity.

  5. Team-Oriented

    On our wall

    We will embrace communication and cooperation to meet our shared goals and create a more inclusive culture.

    For our leaders

    Our Leaders stress collaboration and cooperation while performing business activities to bring about success of the team and its mission.

Wall art panel titled A-Player Competencies listing Attitude, Accountability, Awareness, Adaptability and Ambition, each with a first-person commitment, on a white brick background with red and teal chevrons.
A-Player competencies

What an A-Player looks like here

These are the characteristics we look for in our team members. Weekly awards are handed out within each team. The wall states each competency as something you commit to; the packet describes what it looks like when someone already has it.

If you are interviewing with us, these are worth reading twice. None of them asks for sales experience. They ask how you handle a no, a change of plan and a goal you own, which is most of what an SDR's day is made of.

  • Attitude

    The commitment

    I will care deeply and approach every opportunity with optimism, knowing that my best work comes from stepping out of my comfort zone.

    What we look for

    You have a positive attitude personally and professionally. Your thought process is always centered around how it can be done and not why it can't.

  • Accountability

    The commitment

    I will accept responsibility for my personal and company goals and hold myself accountable to success.

    What we look for

    You are willing to accept responsibility for personal and company goals. You hold yourself accountable to success.

  • Awareness

    The commitment

    I will recognize the impact of my actions on myself and those I interact with. I will be receptive to the diverse perspectives of all I encounter.

    What we look for

    You are always aware of the impact you and your teammates have on company growth. You understand the company vision and how your goals align with success.

  • Adaptability

    The commitment

    I will optimistically embrace change, while recognizing that I need to remain stubborn on our vision and flexible on the details.

    What we look for

    You thrive in a fast-paced environment. You can easily adjust to change within the company and your role. You are willing to adapt and do whatever it takes to move the company forward.

  • Ambition

    The commitment

    I will challenge myself to innovate and think beyond convention. I will strive to excel in everything I do, even through adversity.

    What we look for

    You have an inner desire to succeed. Growth is at your core. You are dedicated to growing your career and the company.

Hear A-Players describe their own careers in the A-Player Spotlight videos.

The Growth Creed

Is what I'm doing causing growth?

Growth is the word that runs through everything we say about ourselves, and the creed is where it comes from. It is why we call ourselves a business growth company. This is the full text from the wall.

In life and thus within business, we strive to experience, to ignite, and to grow...

  • Grow in our lives,
  • Grow in our friendships and partnerships,
  • Grow in our faith and intellect,
  • Grow in our techniques and strategies,
  • Grow in our processes and efficiencies,
  • Grow in our creativity and ideas,
  • Grow in our experiences and professionalism,
  • And of course, grow within our customer's business and thus, our own.

GROWTH is at our core, and fuels what we do and how we do it. This is why we call ourselves a business GROWTH company.

So today and every day, ask yourself, “Is what I'm doing causing GROWTH?” and if it does not, stop and do something new.

ALWAYS BE GROWING.

Our people speak it in the Growth Creed videos.

Wall art panel titled Growth Creed with the full creed text centered, ending in Always Be Growing, on a white brick background with red and teal chevrons.
Wall art panel titled Mission Statement: We cause predictable growth for our exclusive partners by building robust sales pipelines that generate consistent, quality leads.
Our mission

One sentence that describes the job

We cause predictable growth for our exclusive partners by building robust sales pipelines that generate consistent, quality leads.

For a new SDR, that sentence is the work itself. The meetings you book are the pipeline, and the clients you represent count on it being there every week, not only in a good month. "Exclusive" matters too: we work with one client per trade in a territory, so the meetings you set go to that one business.

Our theme

Be Kind. Grow. Grind.

Three words, and each one points back to something on the other panels. Be kind is the Transparency value: clear is kind, even when it is difficult. Grow is the creed. Grind is Ambition: striving to excel in everything you do, even through adversity.

It is a fair summary of the SDR seat, too. You are honest with the prospect and with yourself about your numbers, you get better every week and you keep dialing when the morning has been all no.

See the wall art in our office or read about life at Abstrakt.

  • Be Kind
  • Grow
  • Grind

Questions about our values

What are Abstrakt's core values?

TRUST: Transparency, Relational, Uplifting, Strategic and Team-Oriented. Each one is a commitment printed on our office walls and a standard our leaders are held to.

What is an A-Player at Abstrakt?

Someone who shows the five A-Player competencies: Attitude, Accountability, Awareness, Adaptability and Ambition. These are the characteristics we look for in our team members. Weekly awards are handed out within each team.

What is Abstrakt's mission?

We cause predictable growth for our exclusive partners by building robust sales pipelines that generate consistent, quality leads.

What is the Abstrakt Growth Creed?

In life and thus within business, we strive to experience, to ignite, and to grow... Grow in our lives, Grow in our friendships and partnerships, Grow in our faith and intellect, Grow in our techniques and strategies, Grow in our processes and efficiencies, Grow in our creativity and ideas, Grow in our experiences and professionalism, And of course, grow within our customer's business and thus, our own. It ends with a question for every day: "Is what I'm doing causing GROWTH?"

What do Be Kind, Grow, Grind mean at Abstrakt?

Be Kind. Grow. Grind.

Keep exploring Abstrakt careers

Build your career

Begin as an SDR, run your own accounts, then grow into sales, management, account management or operations, and one day run a department or a business of your own. 95% of the people running Abstrakt today started right here.

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