Hire one SDR and you get one person, plus the tools, data and management you still have to buy. An Abstrakt program gives you the BDRs, the managers, quality control, data, content and the platform they all work in, starting at $5,000 a month.
An in-house SDR costs about $124K in year one before they book a meeting, and that money buys one rep. An Abstrakt Outbound BDR program starts at $60,000 a year, about 48% of that, and comes with the team, the managers, the data and the technology already running.
| Base salary | $63,090 |
|---|---|
| Commission and bonus | $15,000 |
| Payroll taxes and benefits (25% of pay) | $19,523 |
| Tools and data ($500 a month) | $6,000 |
| Recruiting | $5,000 |
| Manager time (4 hours a week at $75) | $15,600 |
| Year one | $124,213 |
What you have: one person, still ramping, and the job of managing them.
From$60,000$5,000 a month, flat monthly program
In-house SDR: median pay for sales representatives of services (SOC 41-3091) in the middle of the 98 metros we cover, from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025: $63,090 ($45,200 to $116,510 across those metros, so $102K to $191K in year one). Commission, payroll taxes and benefits, tools, recruiting and manager time as assumed in our SDR cost calculator. Abstrakt: Outbound BDR starting price; your quote depends on the program you choose.
Every Abstrakt program runs the same chain. Each link has people who own it, technology they use and a page that explains it in full.
The territory is sized, the playbook criteria applied and every prospect reviewed before the list is assigned to your account.
Two weeks of training before the floor, certification on your account with AI role plays, then every call run on the ENGAGE Sales Process, with follow-up written from what the prospect said.
A reviewer who did not make the call scores the recording on 25 points. Only meetings that pass reach your calendar, with a brief for whoever attends.
Your partner success manager owns the account, every result lands in your Results Portal and your CRM, and we walk through it with you every month. Enterprise SDR/BDR runs the same chain into the Fortune 1000.
After the call, the buyer checks you on Google and in AI answers. Our inbound team keeps your site, local listings and content credible when they do.
Sell sheets, case studies, decks, video and direct mail, so your BDRs have something to send after the call and your closers have what they need in the meeting.
Every person and tool above sits behind your program, from $5,000 a month. The rest of this page shows who they are and what they work in.
Your program has an owner, a floor and a bench. Every person on it is U.S.-based, on our St. Louis campus, hired and trained by us.
Owns your account from launch on: the strategy, the monthly results meeting and anything you need changed.
The lead rep on your account. U.S.-based, trained on your market and certified on your talk track before the first dial.
The reps working your list with your primary BDR every working day: calls, email, letters and LinkedIn.
Manages the BDRs on your program. Coaches the floor every week, listens to calls and keeps activity on pace.
A reviewer who did not make the call grades every booked meeting on the 25-point 5 Star Scorecard before it reaches you.
More →Builds and cleans your target list and keeps your records accurate as the calls come back.
More →Writes the emails, letters and direct mail that follow the calls.
More →Hires the BDRs and replaces any who leave, so turnover is our problem, not yours.
More →Runs two weeks of training before any rep takes a call, then certifies each rep on your account.
More →
Partner successAndrew Wittmaier, Executive Vice President of Partner Success
DeliverySean Boudreau, Vice President of Delivery
Implementation and client experienceTyler Sprock, Vice President of Implementation and Client Experience
Recruitment and trainingJessica Fyre, Executive Vice President of Recruitment and Training
Learning and developmentMichaela Tuttle, Director of Learning and Development
Business analytics and reportingNicholas Wulf, Vice President of Business Analytics and Reporting
Product developmentKathleen Payne, Executive Vice President of Product Development
Information technologyLee Engelhardt, Vice President of Information TechnologyOur leadership team · Meet our people · How we hire and train BDRs
You never license, configure or staff any of it. Abstrakt Intelligence is the software our floor runs on, from the first list to the closed deal.
Sizes your territory, loads the playbook for your industry, applies criteria drawn from meetings that playbook already booked, and removes any prospect who is not a fit.
Each rep studies your account, practices with an AI trainer that plays your prospect, and passes a graded call. No certification, no dialer access to your list.
A call queue with the contact and facility on screen, a branching talk track, an automatic recovery queue for calls that should have booked, and follow-up written from what the prospect said.
Booked meetings land in a review queue with the brief, the scorecard and the transcript. Held meetings move across an opportunity board to closed.
Every screen in Abstrakt Intelligence →
Your program on any device, without waiting for a report.
Works with Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics.
More on the Results Portal →
Tools named in our program materials, paid for and run by us.
Same budget line, very different amount of help.
When one hire is the right call: you already have a manager who has run an SDR team, a playbook that books meetings today and the tools in place. Then a rep is the missing piece. If you are missing the rest, the rest is what we sell.
Price an in-house SDR on your numbers →A program, not a person. Your Outbound BDR program is run by a primary BDR and a BDR team, managed by an assistant sales manager and owned by a partner success manager, with quality control, data, content, recruiting and training behind them. It runs on Abstrakt Intelligence, Salesforce, Gong, ZoomInfo and the rest of our stack, and reports into your Results Portal. Programs start at $5,000 a month, about $60,000 a year, against roughly $124K for one in-house SDR in year one.
Median pay for sales representatives of services in the middle of the 98 metros we cover ($63,090, U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025), plus $15,000 in commission and bonus, 25% for payroll taxes and benefits, $500 a month for tools and data, $5,000 to recruit and 4 hours a week of manager time at $75 an hour. Across those metros it runs from $102K to $191K. Price your own numbers in the SDR cost calculator.
Every program tier includes a dedicated team, led by a primary BDR on your account. Your partner success manager owns the account. Recruiting, training, quality control, data and content are support positions behind the team.
No. Abstrakt Intelligence runs underneath your program. You do not license it, configure it or staff it. You see the output: reviewed meetings with a brief attached, and your program in the Results Portal.
Yes. We integrate with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. If you do not run a CRM, the Results Portal's lead management covers it.
We replace and retrain them, and the new rep is certified on your account before they dial. Your program keeps running and the number in your agreement does not change.
On our St. Louis campus. Abstrakt has 500+ U.S.-based team members, all roles, and no offshore call center.
Individually powerful. Better together. Our four solutions work in sync to generate demand, create qualified opportunities, accelerate sales, and drive predictable revenue growth.
All three together: Get Outbound BDR, Inbound SDR and Sales Collateral together, starting at $6,500 per month($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom. Build my program
Photos: Abstrakt team members on the St. Louis campus (Abstrakt Marketing Group). Platform screens: Abstrakt Intelligence demo environment, sample data.
