Abstrakt 360: predictable growth from one program

Eighteen slides on the problem every growing company hits when referrals and upsells stop being enough, and how Abstrakt 360 solves it: one program that reaches buyers, gets you found, works every signal and builds trust, with Abstrakt Intelligence, the ENGAGE Sales Process and the 5 Star appointment underneath. Watch Ava present it, ask her a question at any point, or download it.

Download the PDF (PDF, 7.1 MB) Download PowerPoint (PPTX, 2.8 MB) Back to Abstrakt 360

01 / 18 · Abstrakt 360

Abstrakt 360. Predictable growth.

Outbound BDR and Inbound SDR, run as one program by one team.

The "Always be growing" mural at Abstrakt in St. Louis.

02 / 18 · The problem

Referrals won't carry you forever.

Referrals have the highest close rate, but you can't turn them up when you need pipeline.

Illustration

Riding referrals and upsells

A predictable pipeline

Client loss

Time

Sooner or later, it's time to meet someone new.

Abstrakt 360 · Predictable growth

03 / 18 · The problem

Predictable growth is built, not hoped for.

Why outbound doesn't happen

  1. Can't

    It takes expertise, the right technology and people who don't burn out.

  2. Won't

    Calling strangers every day is work most teams avoid.

  3. No time

    They're running the business, so prospecting slips first.

Consistent activity is the only way to a predictable sales pipeline.

That is the problem we solve. Abstrakt 360 is how we cause predictable growth.

Abstrakt 360 · Predictable growth

04 / 18 · The 360

Every way a buyer finds you. One program.

One programAbstrakt 360One team. One Results Portal. One flat price.
  • We reach them

    Calls, email, direct mail and LinkedIn

  • Every signal gets worked

    Visits, downloads and forms go to your SDRs

  • Every touch builds trust

    Your website, content library and proof

  • They find you

    Search, AI answers, maps and social

Abstrakt 360 · Predictable growth

05 / 18 · The outreach half

We reach them, every business day.

A U.S.-based SDR team works your list under your name, phone first, with every other channel backing up the call.

  • 8calls, on average, to reach a key decision-maker
  • 5nurture calls a quarter, at most, until a qualified buyer is ready
  • 25points on the scorecard every appointment is graded on
Abstrakt Intelligence demo: the dialer with a queue of decision-makers and the contact, facility and disposition panel for the current call
  • Calls
  • Email
  • Direct mail
  • LinkedIn

When a buyer asks for more information, a growing content library sets you up as the subject matter expert ahead of the competition.

Abstrakt 360 · Predictable growth

06 / 18 · Abstrakt Intelligence

Abstrakt Intelligence runs underneath.

Abstrakt Intelligence is the proprietary platform our sales development teams work in every day. It's included: you don't license it, configure it, staff it or pay for it separately.

Abstrakt Intelligence demo: the opportunity board with meetings booked, meetings held, proposals sent and closed deals
This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy.
  • The database

    14M+ U.S. commercial buildings mapped, 200+ intent triggers monitored, 2.8B+ signals processed per quarter

  • The campaign engine

    Dialer, recorded line, talk track, recovery queue and follow-up by direct mail, LinkedIn and email

  • The training mastermind

    An AI trainer, AI role plays and graded certification on your account before the first dial

  • The reporting tool

    Your Results Portal: leads, dashboards, invoices and My Voice, the real calls on your account

Abstrakt 360 · Predictable growth

07 / 18 · ENGAGE and the 5 Star appointment

Every call runs on ENGAGE. Every appointment earns its stars.

The ENGAGE Sales Process

Our proprietary inside sales system, built on our founders' 35+ years of sales scripting.

  1. 01Prepare
  2. 02Open
  3. 03Reach
  4. 04Reason
  5. 05Qualify
  6. 06Differentiate
  7. 07Pushback
  8. 08Close

The 5 Star Scorecard

25 points, graded by a reviewer who didn't make the call, before the appointment reaches you.

  • Script adherence6 points
  • Appointment commitment5 points
  • Qualifiers4 points
  • Decision-maker5 points
  • Need5 points

Abstrakt 360 · Predictable growth

08 / 18 · Exclusive

One client per trade per territory.

We won't run the same outbound program for a direct competitor in your territory.

  • Everyone we call for you is likely talking to your competitors too
  • A strategist checks your trade and territory with you
  • It covers the outreach half; your website and search have no territory limit
Abstrakt Intelligence demo: territory sizing for a metro under Your exclusive market, with business contacts, companies and share of the national database

Abstrakt 360 · Predictable growth

09 / 18 · The found half

They find you, every business day.

A dedicated strategist builds and runs the website, local search and daily content your buyers check before they call you back.

  • A website built to sell
  • A new blog every business day
  • Posted to 6 platforms LinkedIn, Facebook, Instagram, TikTok, YouTube, X
  • Local SEO and your Business Profile
  • Readable by AI search
  • A white paper and a guide for every service
A website built by Abstrakt in a desktop browser
The same website laid out for a phone
A website built by Abstrakt

Abstrakt 360 · Predictable growth

10 / 18 · Signals to conversations

Every hand-raise reaches a person.

  • A company visits

    Visitor identification shows which companies are on your site.

  • Someone downloads

    A white paper or a guide tells us a buyer raised a hand.

  • Someone fills out a form

    The inquiry goes to your SDRs, not an inbox nobody checks.

  1. 1

    Your SDR calls

    Right away, with a reason to call, to try to book an appointment.

  2. 2

    A qualified appointment

    Right Company, Right Contact and Right Timing, then graded on the 25-point scorecard.

  3. 3

    In your Results Portal

    Leads, dashboards, invoices and My Voice, the real calls on your account.

No signal sits in an inbox. It becomes a conversation.

Abstrakt 360 · Predictable growth

11 / 18 · A day in the life

One day around the ring.

How the four arcs connect on an ordinary business day.

IllustrationExample: A commercial services company

An illustration of how the pieces connect. Times, titles and companies are examples, not a promise of timing or results.

  1. Your website8:00 AM

    Today's blog is live

    What to ask before you choose a new service provider

  2. LinkedIn9:30 AM

    A new connection read your post

    Facility director, Commercial property owners

  3. Visitor identification11:00 AM

    Their company downloaded a guide

    your buyer's guide to your main service

  4. Your SDR11:15 AM

    Calling while it's fresh

    Reason to call: A contract coming up for renewal

  5. Results Portal2:00 PM

    Appointment booked and qualified

    On your calendar, with the whole trail in your Results Portal

Not every day ends with an appointment. Every business day goes all the way around the ring.

Abstrakt 360 · Predictable growth

12 / 18 · The first 90 days

Built in month one. Running by month two.

  1. Month 1

    Build both halves

    Outreach half

    • Ideal customer, target list and messaging
    • Every SDR certified on your account

    Found half

    • Keyword and intent map, content calendar
    • Your website built and tested
  2. Months 2 and 3

    Run the whole ring

    Outreach half

    • Calls every business day, with email, direct mail and LinkedIn
    • Website signals go to your SDRs

    Found half

    • A blog every business day to 6 platforms
    • Local SEO, listings and expert hours
  3. Month 4 on

    Tighten it every month

    Outreach half

    • Nurture until qualified buyers are ready
    • A monthly results meeting

    Found half

    • Content, local and AI visibility optimized
    • Monthly reporting with your strategist

We build the website in the first month, so your SDRs' first calls already have something to land on.

Abstrakt 360 · Predictable growth

13 / 18 · The people

One team around one ring.

Found half

Your dedicated strategist

Works on your account every business day and uses AI to do the work.

AI tools: Claude, ChatGPT, Semrush

Subject matter experts on call

  • Project management
  • SEO
  • AI search
  • Web design and development
  • Writing and editing
  • Social media
  • Graphic design
One accountOne Results Portal

Outreach half

Your SDR team

  • Partner success managerOwns your account from launch
  • Primary BDR and BDR teamWork your list every business day
  • Partner Sales ManagerCoaches the BDRs on your account
  • Support benchQuality control, data, content, recruiting and training
  • Every rep completes two weeks of extensive training before taking a call on the floor
  • Every rep is certified on a client, including AI role plays, before representing that client

Abstrakt 360 · Predictable growth

14 / 18 · Only Abstrakt

Nobody else puts all of this together.

  • Abstrakt Intelligence
  • The ENGAGE Sales Process
  • A dedicated SDR team
  • Exclusive: one client per trade per territory
  • Visitor identification and warm calls
  • The 5 Star appointment
  • The Results Portal
  • Local search and AI search
  • A blog every business day on 6 channels
  • A dedicated strategist and subject matter experts
  • A website built to sell

Abstrakt 360 · Predictable growth

15 / 18 · The business development formula

Appointments × close rate × deal size = new revenue.

ExamplePut in your own numbers. The starting values are an example, not a promise of results.

New revenue a month $40,000
Deals a month
1.6
Appointments a year
96
Deals a year
19.2
New revenue a year
$480,000
New revenue per $1 of Abstrakt 360 fee
6.7x

At this deal size, 0.2 deals a month cover the $6,000 monthly fee ($72,000 a year).

Your numbers, your math. Bring them to a meeting and we'll pressure-test them with you.

Abstrakt 360 · Predictable growth

16 / 18 · The reveal

All of it, for less than one person.

The software and tools, per month

  1. Tools and data for one SDRSalesforce · ZoomInfo · D&B Hoovers · Gong$500site model
  2. Semrush$549
  3. Tavus$397
  4. ZoomInfo$200
  5. Claude$100
  6. ChatGPT$100
  7. Cloudflare$25
  8. GitHub$21
  9. Netlify$20
  10. Sanity$15

Software and tools$1,92732% of $6,000, before anyone does the work

Abstrakt 360 · Predictable growth

17 / 18 · The investment

$6,000 a month. Flat.

Both halves, the whole team and every system in this deck, for one price.

Exclusive outreach

One client per trade per territory

Your SDRs never run the same outbound program for a direct competitor in your territory.

Your activity or qualified-appointment number is guaranteed in writing. If we miss the number by the end of the year, we work for free until we hit it. Program expectations and commitments are defined in your agreement.

Abstrakt 360

$6,000per monthFlat

  • A U.S.-based SDR team: calls, email, direct mail and LinkedIn
  • Abstrakt Intelligence, the ENGAGE Sales Process and the 5 Star appointment
  • A website of up to 100 pages, built in the first month
  • A blog every business day, posted to 6 platforms
  • Local SEO and your Google Business Profile
  • A white paper and a guide for every service
  • Signals from your website worked by your SDRs
  • A dedicated strategist, with experts on call
  • Your Results Portal and a monthly results meeting

Abstrakt 360 · Predictable growth

18 / 18 · Next steps

See where you stand. Then let's talk.

  1. 1

    Run the Free AI Visibility Check

    Your website, mobile speed, local search and what an AI assistant says about you, with a 90-day plan for every gap. No email needed.

  2. 2

    Schedule a Meeting

    A strategist maps your ideal customer, your list and your website, and shows you what Abstrakt 360 would run for you.

    Schedule a Meeting

Abstrakt 360Predictable growth.

Sources and notes: abstraktsales.com/abstrakt-360/presentation/

Abstrakt 360 · Predictable growth

Arrow keys or swipe to move between slides. F for full screen.

Schedule a Meeting → (314) 338-8865Run the Free AI Visibility CheckBack to Abstrakt 360

Sources
  • Abstrakt 360 is Outbound BDR and Inbound SDR sold and run as one program, at a flat $6,000 per month (approved by Abstrakt, 2026-10-14). What each half includes is listed on the Outbound BDR and Inbound SDR pages.
  • Slide 1: the "Always be growing" mural at Abstrakt's St. Louis office (Abstrakt photo).
  • Slides 2 and 3: "Referrals have the highest close rate, but you can't turn them up when you need pipeline" and what doing outbound well takes (expertise, the right technology, consistent daily activity and people who don't burn out) are from Abstrakt's Outbound BDR presentation, slide 3 (approved 2026-10-08). The chart on slide 2 is an illustration of a shape, with no data behind it.
  • Slides 4 and 10: the ring is an explanation of how the program works, not statistics. A qualified appointment passes Right Company, Right Contact and Right Timing, as described on the qualified appointment page.
  • Slide 5: the target list, the average of eight calls to reach a key decision-maker, up to five nurture calls a quarter and the 25-point scorecard are from Abstrakt's Outbound BDR presentation (approved 2026-10-08) and our process.
  • Slides 5, 6 and 8: the screens are Abstrakt Intelligence demo screens. This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Abstrakt Intelligence as described on the Abstrakt Intelligence page; 14M+ U.S. commercial buildings mapped, 200+ intent triggers, 2.8B+ signals processed per quarter are approved company figures (src/data/company-facts.json, verified 2026-10-06), as defined on that page.
  • Slide 7: the ENGAGE steps as published on the ENGAGE Sales Process page; Abstrakt's founders have more than 35 years of experience in sales scripting. The 5 Star Scorecard sections and points as published on the 5 Star Quality Process page.
  • Slides 8 and 17: exclusivity applies to the outbound program: one client per trade per territory (approved company fact). It does not mean a local office; programs run from our St. Louis campus.
  • Slide 14: the combination of these parts in one program is Abstrakt's positioning, approved by Abstrakt's owner (2026-10-14). It is not a comparison with any named company.
  • Slides 9 and 12: what Inbound SDR includes and its month-by-month plan, as listed on Inbound SDR. We keep your Google Business Profile accurate through directory submissions and updates; we don't post to it, and we don't manage reviews.
  • Slides 10 and 11: Once we run your website, we see which companies visit, who downloads a white paper or guide and who fills out a form, and your SDRs call them right away to try to book a meeting. No response times are promised. The day in the life is an illustration; times, titles and companies are examples, not a promise of timing or results. In "Watch Ava present", the examples follow the industry you choose.
  • Slide 13: Every rep completes two weeks of extensive training before taking a call on the floor. Every rep is certified on a client, including AI role plays, before representing that client. A dedicated strategist works on your account every business day and uses AI to do the work, with access to subject matter experts in SEO, AI search, web design and development, writing and editing, social media, graphic design and project management when the work calls for it.
  • Slide 15: the business development formula is your own math. The starting values (8 appointments a month, a 20% close rate and a $25,000 average deal) are the same example the appointment setting cost calculator starts with. They are an example, not a forecast or a promise of results.
  • Slide 16: the outreach side's tools and data for one SDR ($500 a month) is the site model's assumption, the tools-and-data line of the in-house SDR model on Team and Technology, not a vendor quote; Salesforce, ZoomInfo, D&B Hoovers and Gong are named as examples of what it pays for, without prices. The software and tools ($1,927 a month) are that line plus the inbound stack for one user. The people line ($9,851 a month) is the in-house SDR model below less its own tools line, so nothing is counted twice; doing it yourself is $11,778 a month.
  • Slides 16 and 17: one in-house SDR is about $124,213 in year one, illustrative: Median pay for sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091) in the middle of the 98 metros we cover ($63,090, U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025), plus $15,000 commission and bonus, 25% payroll taxes and benefits, $500 a month for tools and data, $5,000 recruiting and 4 hours a week of manager time at $75 an hour. The full model is on Team and Technology. The inbound software is each vendor's published list price for the plan shown, read October 11, 2026 and October 13, 2026, for one user ($1,708 with two); the plan list is under the math on the Inbound SDR page. The guarantee applies to the outreach half: Your activity or qualified-appointment number is guaranteed in writing. If we miss the number by the end of the year, we work for free until we hit it. Program expectations and commitments are defined in your agreement.
  • Logos are trademarks of their owners, shown only to name the tools and platforms; no endorsement implied. Marks from Simple Icons (opens in a new tab) (CC0) where available.
Sales Talk newsletter

Get Sales Talk in your inbox

New playbooks, benchmarks and guides from our sales floor, for owners and sales leaders who sell to businesses. One email a month. See past issues.

Your email and the details you choose to add, nothing else. We never sell or share your address, and every issue has a one-click unsubscribe. Privacy Policy.

Schedule a MeetingCall (314) 338-8865