Outbound and inbound lead generation, run as one program.
When referrals and upsells stop being enough, it's time to meet someone new. Abstrakt 360 builds the predictable pipeline that brings in new clients, with Abstrakt Intelligence, the ENGAGE Sales Process and the 5 Star appointment underneath and a website and content that get you found. $6,000 a month flat.
- 100,000+appointments booked a year
- 500+U.S.-based team members
- 17+years on the phones
Company-wide figures across all Abstrakt programs, as of October 2026.
Ask Ava anything about Abstrakt Sales, out loud or by typing.
The problem we solve
Predictable growth needs a predictable pipeline.
Referrals have the highest close rate, but you can't turn them up when you need pipeline. Most companies can't do outbound well, don't want to, or are running the business and don't have time. Consistent activity is the only way to a predictable sales pipeline, and a pipeline that produces new clients over time is the only way to grow past client loss. That is the problem we solve. Abstrakt 360 is how we cause predictable growth.
Why outbound doesn't happen
- They can'tIt takes expertise, the right technology and people who don't burn out.
- They don't want toCalling strangers every day is work most teams avoid.
- They don't have timeThey're running the business, so prospecting slips first.
Predictable growth
- +New clientsFrom a pipeline you build on purpose
- −minus Client lossThe clients you lose over time
- =equals GrowthYou can only predict it if you can predict new clients
Consistent activity is the only way to a predictable sales pipeline.
The 360
Every way a buyer finds a vendor, covered by one team.
Abstrakt 360 builds that pipeline from every side and puts it on one ring: the right half is the outreach half, the left half is the found half, and the same team runs both.
-
Outreach half
We reach them
- Calls every business day
- Short, text-only email
- Direct mail
- LinkedIn connections
-
Outreach half
Every signal gets worked
- Website visitor identification
- White paper and guide downloads
- Form fills
- Your SDR calls while it's fresh
-
Found half
Every touch builds trust
- A website of up to 100 pages
- A growing content library
- A guide for every service
- Monthly reporting
-
Found half
They find you
- Search
- AI answers
- Maps and your Business Profile
- 6 social platforms
What's included
Both halves, every business day, for $6,000 a month.
The outreach half is Outbound BDR. The found half is Inbound SDR. In Abstrakt 360 they run as one program, on one account.
Outreach half
We reach them, every business day.
A U.S.-based SDR team works your list under your name, phone first, with every other channel backing up the call.
ExclusiveOne client per trade per territory: we won't run the same outbound program for a direct competitor in your territory.
- The right listYour ideal customer by industry, company size, geography and the titles that buy, built in Abstrakt Intelligence.
- Calls every business dayIt takes an average of eight calls to reach a key decision-maker. We keep calling.
- Email and direct mailShort, text-only emails, and a direct mail piece shaped by the conversation.
- LinkedIn connectionsYour SDRs connect with buyers, who then see your posts between touches.
- NurtureQualified buyers who aren't ready get up to five calls a quarter until their timing opens.
- Graded before it reaches youEvery appointment is reviewed on a 25-point scorecard by someone who didn't make the call.
When a buyer asks for more information, a growing content library sets you up as the subject matter expert ahead of the competition.
Found half
They find you, every business day.
A dedicated strategist builds and runs the website, local search and daily content your buyers check before they call you back.
- A website built to sellUp to 100 pages around every service you sell and every area you serve, built in the first month.
- A new blog every business dayWritten for your buyers and published on your site.
- Posted to 6 platformsLinkedIn, Facebook, Instagram, TikTok, YouTube, X
- Local SEO and your Business ProfileBing Places and 65+ directory listings kept accurate, plus local schema and service-area pages.
- Readable by AI searchCrawlable pages and structured data, so AI assistants have something to read and describe.
- A white paper and a guide for every serviceSomething worth downloading, and worth sending after a call.
2 to 3 expert hours a month go to technical fixes, page adjustments or more guides and white papers.
The systems underneath
Abstrakt Intelligence, the ENGAGE Sales Process and the 5 Star appointment.
Abstrakt Intelligence is the proprietary platform our sales development teams work in every day. It's included in Abstrakt 360: you don't license it, configure it, staff it or pay for it separately. Every call runs on ENGAGE, and every appointment is graded on the 5 Star Scorecard before it reaches you.
The database
- 14M+ U.S. commercial buildings mapped
- 200+ intent triggers monitored
- 2.8B+ signals processed per quarter
The campaign engine
- Dialer and recorded line
- Interactive talk track
- Recovery queue for calls that should have booked
- Follow-up by direct mail, LinkedIn and email
The training mastermind
- An AI trainer on your account
- AI role plays with pushback the rep hasn't seen
- Graded certification before the first dial
The reporting tool
- Your Results Portal, on any device
- Leads, dashboards and invoices
- My Voice: the real calls on your account
The ENGAGE Sales Process
Our proprietary inside sales system, built on our founders' 35+ years of sales scripting: eight steps from prepare to close on every call.
See the ENGAGE Sales ProcessThe 5 Star appointment
Every booked meeting graded on the 25-point 5 Star Scorecard by a reviewer who did not make the call, before it reaches you.
See the 5 Star Quality Process
Only Abstrakt
Nobody else puts all of this together.
Each of these could be a program on its own. In Abstrakt 360 they run as one, on one account, for one flat price.
- Abstrakt Intelligence
- The ENGAGE Sales Process
- A dedicated SDR team
- Exclusive: one client per trade per territory
- Visitor identification and warm calls
- The 5 Star appointment
- The Results Portal
- A website built to sell
- A dedicated strategist and subject matter experts
- A blog every business day on 6 channels
- Local search and AI search
Where the halves meet
Every hand-raise reaches a person.
Because we run your website and your outreach, the people who see a signal are the people who can act on it.
- A company visitsVisitor identification shows which companies are on your site.
- Someone downloadsA white paper or a guide tells us a buyer raised a hand.
- Someone fills out a formThe inquiry goes to your SDRs, not an inbox nobody checks.
- 01Your SDR callsRight away, with a reason to call, to try to book an appointment.
- 02A qualified appointmentRight Company, Right Contact and Right Timing, then graded on the 25-point scorecard.
- 03In your Results PortalLeads, dashboards, invoices and My Voice, the real calls on your account.
The Results Portal integrates with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. No response times are promised.
The business development formula
Appointments × close rate × deal size = new revenue.
Put in your own numbers and see the month, the year and the return on $6,000 a month. The starting values (8 appointments a month, a 20% close rate and a $25,000 deal) are the same example our appointment setting cost calculator starts with: an example, not a promise of results.
ExampleThe starting values are an example, not a promise of results. Change them to your own.
- Deals a month
- 1.6
- Appointments a year
- 96
- Deals a year
- 19.2
- New revenue a year
- $480,000
- New revenue per $1 of Abstrakt 360 fee
- 6.7x
At this deal size, 0.2 deals a month cover the $6,000 monthly fee ($72,000 a year).
The investment
$6,000 per month, flat. Less than the cost of one person.
Build it yourself and the software and tools for both halves come to about $1,927 a month, a third of the Abstrakt 360 price, before anyone does the work. Then in come the people: one in-house SDR adds about $9,851 a month. Abstrakt 360 is the whole program, software, data, people and daily work, for $6,000.
| Cost | Per month | What it covers |
|---|---|---|
| Outreach tools and data | $500 | For one SDR: a CRM such as Salesforce, a dialer, data such as ZoomInfo or D&B Hoovers, email and LinkedIn tools (the site model's assumption, not vendor quotes) |
| Inbound software | $1,427 | Each vendor's list price for one user ($1,708 with two) |
| The software and tools | $1,927 | 32% of $6,000, and nobody is doing the work yet |
| Then the people: one in-house SDR | $9,851 | Pay, commission, taxes and benefits, recruiting and manager time (illustrative; $10,351 a month, about $124,213 in year one, with the tools) |
| Doing it yourself | $11,778 | One rep and a stack of software, before anyone builds a page or writes a blog |
| Abstrakt 360 | $6,000 | The SDR team and Abstrakt Intelligence, the website, daily content, local search, your strategist and the Results Portal |
Abstrakt 360
$6,000per month, flat
- A U.S.-based SDR team: calls, email, direct mail and LinkedIn
- Abstrakt Intelligence, the ENGAGE Sales Process and the 5 Star appointment
- A website of up to 100 pages, built in the first month
- A blog every business day, posted to 6 platforms
- Local SEO and your Google Business Profile
- A white paper and a guide for every service
- Signals from your website worked by your SDRs
- A dedicated strategist, with experts on call
- Your Results Portal and a monthly results meeting
Exclusive outreachOne client per trade per territory: we won't run the same outbound program for a direct competitor in your territory.
Your activity or qualified-appointment number is guaranteed in writing. If we miss the number, we work for 90 days at no charge. Program expectations and commitments are defined in your agreement.
In-house SDR: Median pay for sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091) in the middle of the 98 metros we cover ($63,090, U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025), plus $15,000 commission and bonus, 25% payroll taxes and benefits, $500 a month for tools and data, $5,000 recruiting and 4 hours a week of manager time at $75 an hour; the full model is on Team and Technology. Software: each vendor's published list price, read October 11, 2026 and October 13, 2026; the plans are listed under the math on the Inbound SDR page.
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A strategist maps your ideal customer, your list and your website with you, and shows you what Abstrakt 360 would run for you, on both halves. $6,000 per month, flat.
- 01Your ideal customerIndustries, company sizes, geography and the titles that buy.
- 02Your website and search todayWhat a buyer finds when they look you up, and what to fix first.
- 03Your ringThe list, the outreach, the content and how every signal gets worked.
Abstrakt 360 FAQs
What is Abstrakt 360?
Abstrakt 360 is Outbound BDR and Inbound SDR run as one lead generation program. A U.S.-based SDR team reaches your buyers by phone, email, direct mail and LinkedIn; a dedicated strategist builds and runs your website, daily content, social posting and local search; and every signal from your website goes to the SDRs already working your list. One team, one Results Portal, one price.
How much does Abstrakt 360 cost?
$6,000 a month, flat, with both halves included: the outreach half (your SDR team) and the found half (your website, content, local search and strategist). Program expectations and commitments are defined in your agreement.
How is it different from buying Outbound BDR and Inbound SDR separately?
It is one program instead of two. One team works your account, everything reports into one Results Portal, and the two halves are built to feed each other: your SDRs follow up on the companies that visit your site, download a guide or fill out a form, and the content library gives them more to send when a buyer asks for information.
Who works on my account?
On the outreach half: a partner success manager who owns your account, a primary BDR and BDR team, a Partner Sales Manager who coaches them, and a support bench for quality control, data, content, recruiting and training. On the found half: a dedicated strategist who works on your account every business day and uses AI to do the work, with subject matter experts in project management, SEO, AI search, web design and development, writing and editing, social media and graphic design on call when the work needs them.
What is Abstrakt Intelligence, and is it included?
Abstrakt Intelligence is the proprietary platform our sales development teams work in every day: the data behind every list, the campaign engine that runs the calls and the follow-up, AI-assisted training and certification on your account, and the Results Portal you see. It is included in Abstrakt 360; you don't license it or pay for it separately.
When is my website built?
In the first month, at the same time as your target list, messaging and SDR certification. From month two the whole program runs: calls every business day, a blog every business day posted to 6 social platforms, local SEO and your expert hours.
Is there a guarantee?
On the outreach half, yes. Your activity or qualified-appointment number is guaranteed in writing. If we miss the number, we work for 90 days at no charge. Program expectations and commitments are defined in your agreement.
Is Abstrakt 360 exclusive in my market?
Yes, on the outreach half: one client per trade per territory, so we will not run the same outbound program for a direct competitor in your territory. A strategist checks your trade and territory with you. The found half (your website, content and search) has no territory limit.
Do you post to my Google Business Profile or manage reviews?
No. We keep your Google Business Profile, Bing Places and 65+ directory listings accurate through directory submissions and updates, and every blog is posted to your 6 social platforms. We don't post to the Business Profile, and we don't request, monitor or respond to reviews.
What does the business development formula on this page show?
Your own math: appointments a month times your close rate from appointment to deal times your average deal size equals new revenue, and that revenue against the $6,000 monthly fee. The starting values are an example, not a forecast or a promise of results. Put in your own numbers.
Four Solutions. One Revenue Engine.
Individually powerful. Better together. Our four solutions work in sync to generate demand, create qualified opportunities, accelerate sales, and drive predictable revenue growth.
- Outbound BDR A full BDR team for local or national selling Pricing starting at $5,000 per month
- Target list built for your trade and territory
- Phone, email, direct mail and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and large-enterprise revenue development Custom pricing
- Dedicated SDR/BDR teams for named accounts and new markets
- Inbound conversion and customer expansion programs
- Dealer, distributor and channel partner recruitment
- Market intelligence from Abstrakt Intelligence and research calls
- Inbound SDR SEO and AI search: found on Google and cited in AI answers Packages starting at $1,000 per month
- A website of up to 100 pages
- Local SEO and your Google Business Profile
- A new blog every business day
- Every blog posted to 6 social platforms
- Brand Boost Video, sell sheets, case studies, decks, direct mail Packages starting at $500 per month
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
All three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program
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