Free report · 12 pages · PDF
What a B2B Appointment Really Costs: 2026 Report
One formula prices every way to buy an appointment: what you spend in a month divided by the appointments you get. This report fills in both halves with sourced numbers: the year-one cost of an in-house SDR at BLS pay in 98 metros, the dials behind one appointment in 15 commercial service verticals, who books fastest in each, and what outsourced providers publish. Where no sourced figure exists, it says so and gives you a worksheet instead.
What's inside
- The cost per appointment formula for in-house, outsourced and pay-per-lead options
- Year-one cost of one in-house SDR, line by line, and the range across 98 metros
- Dials per appointment, proposal and win rates for 15 commercial service verticals
- The fastest job titles and prospect industries to book in each vertical
- An in-house cost per appointment worksheet with scenarios at four dial levels
- Published outsourced prices and five questions to ask any provider
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