About Our Partner
Our client is a commercial cleaning company based in the Greater Seattle area. With a strong reputation for dependable service, they wanted to expand their reach and generate more predictable business opportunities. In March 2020, they partnered with Abstrakt Marketing Group to strengthen their outbound sales strategy through B2B appointment setting.
Client’s Challenges
Prior to partnering with Abstrakt, the client faced two major challenges:
Unpredictable growth: They had difficulty forecasting revenue and struggled to build a consistent pipeline of new opportunities.
Pandemic uncertainty: With COVID-19 disrupting operations across industries, they feared reduced revenue and fewer sales opportunities.
They needed a reliable sales development process that could qualify prospects, reach decision-makers, and nurture opportunities into long-term recurring revenue.
Our Solution
Abstrakt deployed a comprehensive Outbound BDR program designed to generate and nurture high-quality leads. The process included:
Pipeline development: Our operations team created a list of prospective leads based on industry, company size, facility square footage, and employee count.
Lead qualification and cleansing: SDRs identified key decision-makers (KDMs), confirmed contact details, and assessed fit.
Outbound engagement: SDRs executed consistent cold calls and email drip campaigns to nurture relationships with KDMs.
Sales team collaboration: SDRs generated leads, while Account Executives (AEs) stepped in to set and confirm appointments, ensuring momentum throughout the sales process.
By aligning outreach, qualification, and nurturing, we helped the client maximize every interaction with potential customers.
The Excellent Results
After 14 months of partnership, the client achieved impressive ROI:
$308,804 in annual recurring revenue generated.
11 closed business deals from 81 appointments set.
$2,650 in additional project work.
The client praised Abstrakt for helping them not only survive during a pandemic but thrive with consistent, high-value results.
Results from Abstrakt program records for this client, first published October 2025. Results vary by market, offer and program.
