The Growth Goal
A long-established construction company in Colorado wanted to expand their paving and asphalt division beyond referrals and repeat business. Their sales team was already managing project work and account relationships, leaving little time to consistently prospect or break into new commercial markets.
They needed new revenue opportunities, not new headcount.
How We Helped
- Identified ideal commercial buyers in their territory
- Handled all list development, outreach, sequencing, calling, and qualifying
- Set meetings directly on the sales team’s calendar with decision makers who were ready to talk
Their team stayed focused on running jobs and closing deals.
Results
Over 4 plus years, outbound BDR support created a steady pipeline and meaningful revenue impact.
300+ qualified appointments scheduled. $7.8M total pipeline generated.
- $1.69M closed business won
- $3.09M in proposals delivered
- $1.25M actively nurturing
This paved the way for division growth without adding any sales reps.
Results from Abstrakt program records for this client, first published November 2025. Results vary by market, offer and program.
