Free checklist · 1 page · PDF

Your Ultimate Digital Strategy Checklist

A B2B digital marketing plan needs measurable goals, a website and content that rank, and reporting that shows which channels produce leads. This one-page checklist turns that into fifteen yes or no questions you can work through in one sitting. It is for owners and marketing leaders checking whether their SEO, email and paid campaigns support the sales pipeline.

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What's inside

• Goal setting: whether digital goals are measurable and tied to business strategy
• Website and SEO: mobile readiness, keyword targeting, on-page and off-page optimization and fresh content
• Social media and email: channel selection, list segmentation and automated nurture campaigns
• PPC: keyword and audience targeting and clear campaign objectives
• Analytics: KPI tracking, regular reporting, funnel bottlenecks and on-site user behavior