Free checklist · 1 page · PDF

Ensure Your Marketing Agency Is the Best Fit for Your Business

Before you sign with a B2B marketing firm, ask how it generates and nurtures leads, how it reports results and whether it has worked in your industry. This one-page checklist gives you ten questions to put to every firm you are considering. It is for owners and marketing or sales leaders comparing outside partners.

What's inside

• Ten questions to ask any B2B marketing firm before hiring
• Checks on industry experience, case studies and the services offered
• Questions about lead generation and nurturing approach
• Questions about tools, performance tracking and progress reporting
• Questions about scaling with your business and fitting your budget and expected ROI