Free guide · 7 pages · PDF

The Ultimate Guide to Content Marketing Best Practices

This guide takes a content program from goals through measurement: who you are writing for, what to publish, how to get it seen and how to tell whether it is producing leads. It is for B2B owners and marketers who want content that feeds the sales pipeline rather than sitting on a blog.

Download the PDF (7 pages) →Free, no form required.

What's inside

  • Common content goals and how to set them with the SMART framework
  • Building buyer personas and segmenting your audience
  • Content types, content pillars and a publishing calendar
  • Keyword research, topic clusters and on-page SEO basics
  • Organic and paid ways to promote what you publish
  • Traffic, engagement, conversion and SEO metrics, plus testing, repurposing and audits

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