Outsourced sales development
When a partner's SDRs should prospect for you, what it costs next to an in-house hire, and how to judge the company you hire.
When does outsourcing sales development make sense?
Outsourced sales development means a partner's SDRs research your market, make the calls and book qualified meetings for your sales team, on a program with agreed targets and reporting. It fits when you need pipeline sooner than you can hire and ramp reps, or when the budget for one in-house hire buys less coverage than a managed team.
It fits less well when the first conversation needs deep product expertise only your own people have, or when you already run a working SDR team that just needs better lists. Price both sides: one in-house SDR costs about $124K in year one at middle-metro pay (U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, plus our calculator's assumptions), before ramp or turnover.
Start here
- In-House SDR vs. Outsourced SDR: What It Costs and When Each WinsArticle · Oct 2026 · 9 min
- Maximizing Growth: The Ultimate Guide to Sales OutsourcingArticle · Nov 2025 · 18 min
- Guide to BDR OutsourcingArticle · Oct 2025 · 4 min
- What Does an Outsourced SDR Do?Article · Oct 2025 · 3 min
- How to Choose an Appointment Setting CompanyGuide
- How Much Does Appointment Setting Cost?Guide
- Outsourced SDR companies compared: prices and termsResearch Report
- Why You Should Outsource Your ProspectingArticle · May 2024 · 8 min
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Price an in-house SDR against a program
Pay, tools, hiring, turnover, coaching and ramp, monthly and per meeting, next to an outsourced program. Your numbers.
Run the numbers →Articles in this hub
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