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Paving & Asphalt · Denver-Aurora

Commercial paving appointment setting in Denver: who to call, and when

A prospecting guide for commercial paving contractors in the Denver-Aurora-Centennial, CO metro: which buildings to target, where they are, when to call, and how Abstrakt books the meetings.

Ask Ava anything about paving in Denver

The short answer

How paving companies win commercial customers in Denver

The Denver-Aurora metro has 4,380 larger buildings in paving-buying categories, led by retail stores (1,506), and 110 highway, street and paving contractors working them. It over-indexes on commercial property management firms, which should anchor a target list. Call all year and push hardest for meetings in Mar–May, ahead of the work season. Start in Denver County, Arapahoe County and Jefferson County, where 86% of them sit.

10 things to know before prospecting paving in Denver

  1. 01110 highway, street and paving contractors work the Denver-Aurora metro (+1 in a year), 18% less concentrated than the U.S. as a whole.
  2. 0239.8 larger paving-buying buildings per contractor ranks Denver #57 of 95 markets and #1 of 2 in Colorado.
  3. 03The biggest buyer group is retail stores: 1,506 sites with 20+ people.
  4. 04Denver-Aurora over-indexes on commercial property management firms at 1.29x the national mix, so build references inside that group.
  5. 05Ambulatory health care offices and clinics added 425 establishments in a year: new sites without a paving contractor relationship.
  6. 06Tier 1 is 982 sites with 50+ people among retail stores and ambulatory health care offices and clinics; those deserve two or three contacts each.
  7. 07Denver County, Arapahoe County and Jefferson County hold 86% of the larger buildings across 9 counties.
  8. 08Call all 12 months, and push hardest for bid meetings in Mar–May, before the work season (Jun–Sep).
  9. 09Map the anchor owners first: Denver International Airport (DEN), Auraria Campus and Majestic Commercenter run the kind of facilities that use paving work.
  10. 102 named projects in the metro create paving work, starting with UCHealth and AdventHealth Broomfield hospitals.
Who your SDR calls

The 10 industries a Denver paving program prospects into

These are the 10 industries Abstrakt's SDRs call for paving work, with how many of each are in the Denver-Aurora metro and who to ask for. Compared with the U.S. as a whole, Denver-Aurora leans toward commercial property management firms (1.29x), commercial building owners and lessors (1.25x) and apartment property management firms (1.15x). Build the list around those categories. Churches and religious organizations and truck transportation companies are thinner than the national mix, so treat them as selective targets.

  1. 01
    Retail stores1,506
    Ask for: Store or regional facilities manager 636 with 50+ on site 0.72x U.S. mix -192 in a year
  2. 02
    Ambulatory health care offices and clinics815
    Ask for: Practice administrator 275 with 50+ on site 1.07x U.S. mix +425 in a year
  3. 03
    Apartment property management firms814
    Ask for: Regional property manager 1.15x U.S. mix +11 in a year
  4. 04
    Commercial building owners and lessors347
    Ask for: Owner 1.25x U.S. mix +4 in a year
  5. 05
    Commercial property management firms251
    Ask for: Property manager 1.29x U.S. mix -1 in a year
  6. 06
    Hotels186
    Ask for: Director of engineering 71 with 50+ on site 0.74x U.S. mix +39 in a year
  7. 07
    Churches and religious organizations145
    Ask for: Facilities committee chair 39 with 50+ on site 0.36x U.S. mix +11 in a year
  8. 08
    Truck transportation companies123
    Ask for: Terminal manager 48 with 50+ on site 0.61x U.S. mix -94 in a year
  9. 09
    Auto dealerships119
    Ask for: Dealer principal 86 with 50+ on site 0.64x U.S. mix -16 in a year
  10. 10
    Warehousing and distribution74
    Ask for: Facility manager 35 with 50+ on site 0.74x U.S. mix +6 in a year

Locations are establishments with 20 or more employees (U.S. Census Bureau, County Business Patterns 2023); property management and similar companies are counted in full, whatever their size. Change and concentration: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2025 Q2.

Competition

Who else is calling Denver-Aurora property and facility teams

110commercial paving contractors
39.8larger buildings per contractor, #57 of 95

Buildings per contractor: Denver and nearby markets

  1. Denver39.8
  2. Colorado Springs35.4
  3. Albuquerque31.6
  4. Provo35.0
  5. Salt Lake City30.5

110 highway, street and paving contractors are based in the Denver-Aurora metro. 1 more opened over the past year, so buyers are fielding new names. The trade is 18% less concentrated than the U.S. as a whole, so a consistent outbound program reaches property and facility teams that are not tired of contractor calls. 39.8 larger paving-buying buildings per contractor puts Denver 57 of 95 markets, and 1 of 2 in Colorado. That sits mid-pack: real room to grow, but the best accounts are contested. Denver has more larger buildings per contractor than the nearest markets.

Show the market data
Denver against the nearest markets
MarketContractorsLarger buildings per contractor
Denver, CO11039.8
Colorado Springs, CO 73 mi2835.4
Albuquerque, NM 357 mi3631.6
Provo, UT 389 mi2435.0
Salt Lake City, UT 404 mi6630.5
Other Colorado markets
MarketContractorsLarger buildingsLargest buyer group
Colorado Springs28992Retail stores
Target account strategy

A Denver target list in three tiers

  1. Tier 198250+ on site · 2 or 3 contacts each
  2. Tier 23,398every other larger paving-buying site
  3. Tier 316,671smaller sites · nurture, favor multi-site

Who to call first in Denver

  1. 1
    Retail stores1,506 larger sitesStore or regional facilities manager, landlord property manager
  2. 2
    Ambulatory health care offices and clinics815 larger sitesPractice administrator, office manager, landlord property manager
  3. 3
    Apartment property management firms814 in the metroRegional property manager, community manager, maintenance supervisor

Tier 1 covers retail stores, ambulatory health care offices and clinics and hotels with 50 or more people on site.

How Abstrakt runs it

What your Denver appointment-setting program looks like

Your outsourced sales development team works the numbers above under your name. Here is the plan for Denver commercial paving contractors.

  1. 01

    Build the Denver list

    Your ideal customer profile becomes a target list drawn from the 4,380 larger paving-buying buildings in the metro, starting in Denver County and Arapahoe County. That is about 2.9 times the 1,500-account list a Foundation program starts with, so the list is ranked Tier 1 first and worked in waves.

  2. 02

    Reach the person who signs

    For paving, that starts with the store or regional facilities manager at retail stores, then two or three contacts at each of the 982 Tier 1 sites. Calls, email and LinkedIn run together; Growth adds direct mail and intent data.

  3. 03

    Call every month, with the right message

    Your SDR calls all year. Mar–May is the push for bid meetings ahead of the work season (Jun–Sep); the other months lead with service problems, renewals and budgets, so the pipeline never stops filling.

  4. 04

    Book only qualified meetings

    Every meeting passes Right Company, Right Contact and Right Timing, and arrives with the lot condition, the last sealcoat date and the budget timing.

  5. 05

    See every dial

    The Results Portal shows every call, email, conversation and booked meeting in the Denver program, around the clock.

Guaranteed. We agree the activity or qualified-appointment number in writing before launch. If we miss it, we keep working at no additional cost until we hit it.

Exclusive. We run one program per trade per market, so we will not run paving appointment setting for a direct competitor in Denver.

Flat monthly pricing. Foundation is $5,000 a month (best for $2M to $10M revenue), Growth $8,500 (best for $10M to $50M), Enterprise custom. See what each plan includes.

Proof. TruSeal America booked 129 appointments and closed $344,440 in commercial revenue over 15 months. Results vary by program and are not typical of every engagement.

Territory

Where the buildings are across Denver-Aurora

Denver County, Arapahoe County, Jefferson County and Adams County hold 86% of the larger paving-buying sites across the 9-county metro. The other 5 counties split the remaining 14%, which is where Tier 1 accounts justify the drive and smaller sites do not.

  1. 1,238 · 29%
  2. 1,116 · 26%
  3. 737 · 17%
  4. 603 · 14%
  5. 477 · 11%
  6. 119 · 3%
  7. 11 · 0%
  8. 5 · 0%
  9. 4
0larger buildings in your territory
0%of the metro
0Foundation lists
Get this territory's target list
County notes
  • Denver County: 349 larger retail stores and 286 apartment property management firms
  • Arapahoe County: 336 larger retail stores and 266 larger ambulatory health care offices and clinics
  • Jefferson County: 314 larger retail stores and 146 larger ambulatory health care offices and clinics
  • Adams County: 246 larger retail stores and 93 apartment property management firms
  • Douglas County: 191 larger retail stores and 89 larger ambulatory health care offices and clinics
  • Broomfield County: 54 larger retail stores and 21 apartment property management firms
What's being built

Denver-Aurora projects that create paving work

Named, sourced projects in the metro, current as of 2026-09. Each one is a reason to call before the work is awarded.

UCHealth and AdventHealth Broomfield hospitals

Proposed; in city review

Two hospitals planned on opposite corners of Baseline Road and I-25 in Broomfield: a UCHealth hospital of about 330,000 square feet and an AdventHealth hospital of 443,880 square feet, each with a medical office building.

UCHealth says construction could begin in 2026 with a 2029 target opening; two hospitals at one interchange would put sitework, paving and full mechanical and electrical packages out to bid in the same window.

KUNC, 2026-01-26 →
$1 billion

Philip Morris International U.S. manufacturing campus

Opened 2026

A 780,000-square-foot manufacturing, packaging and distribution campus on 148 acres at 25315 E. 48th Ave. in Aurora, between I-70 and Denver International Airport.

A plant this size needs recurring industrial cleaning, roof maintenance, parking lot upkeep and grounds care, and the company plans investment of $1.2 billion through 2028, which signals more build-out work.

Commercial Property Executive, 2026-07-28 →
Where the buyers cluster

The Denver-Aurora owners to map first for paving

Health systems, campuses, large employers and industrial parks hold the biggest concentrations of buildings in the metro. Each fact links to its source, checked 2026-10.

Airport

Denver International Airport (DEN)

Denver, Denver County

The Greeley Tribune describes DEN as one of Colorado's largest employers with 43,000 employees.

Terminal, concourses, parking structures, training facilities and airfield support buildings need constant cleaning, HVAC service, electrical work and pavement upkeep.

Greeley Tribune →
Campus

Auraria Campus

Denver, Denver County

The Auraria Higher Education Center says the 150-acre campus is shared by Community College of Denver, Metropolitan State University of Denver and University of Colorado Denver.

One downtown campus serving three institutions means classroom buildings, a shared library, student centers, parking and grounds managed by a single campus authority.

Auraria Higher Education Center →
Industrial park

Majestic Commercenter

Aurora, Adams County

Majestic Realty describes the park as a 1,600-acre master-planned business park with over 10 million square feet built and a planned build-out of 21 million square feet.

Large high-cube warehouse and distribution buildings carry big roof areas, truck courts and sprinkler systems that need regular service and replacement.

Majestic Realty →
Public owner

Denver Public Schools

Denver, Denver County

NCES data for the 2024-2025 school year lists 191 schools and 90,471 students in the district.

Close to 200 school buildings, with gyms, kitchens, roofs and parking lots, are maintained by one public owner that bids facility work.

National Center for Education Statistics →
Also anchoring the metro
  • UCHealth University of Colorado Hospital (health system, Aurora, Adams and Arapahoe counties): UCHealth's fiscal 2025 Metro Denver fact sheet lists 829 available beds at University of Colorado Hospital and 16,056 employees in the Metro Denver region. UCHealth
  • Lockheed Martin Space (major employer, Waterton Campus, Jefferson County): The Denver Post reported in May 2025 that Lockheed Martin said it employs roughly 14,000 people in Colorado at its locations in Jefferson County, Boulder and Colorado Springs. The Denver Post
Signals in the Denver data

Where the openings are this year

  • Ambulatory health care offices and clinics: 425 more establishments than a year ago

    In this category the usual openings are patient complaints, accessibility review, building sale. New owners inherit a parking lot and a maintenance schedule that nobody wrote down.

  • Hotels: 39 more establishments than a year ago

    In this category the usual openings are brand-required renovation, ownership change, guest complaints. New owners inherit a parking lot and a maintenance schedule that nobody wrote down.

  • Apartment property management firms: 11 more establishments than a year ago

    In this category the usual openings are acquisition and renovation, resident complaints, budget season. New owners inherit a parking lot and a maintenance schedule that nobody wrote down.

  • Retail stores: 192 fewer establishments than a year ago

    Consolidation moves buildings to new owners and operators, who usually rebid service agreements.

Discovery questions

What to ask Denver's top paving prospects first

Retail stores1,506 larger sites

Start with: Does the store control the parking lot, or does the landlord or shopping center manage it?

What usually opens the door here: remodel, customer complaints, slip and trip incidents.

Ambulatory health care offices and clinics815 larger sites

Start with: Does the practice lease the building, and if so, who manages the lot?

What usually opens the door here: patient complaints, accessibility review, building sale.

Apartment property management firms814 in the metro

Start with: How many communities do you manage, and are the lots handled by one paving contractor or several?

What usually opens the door here: acquisition and renovation, resident complaints, budget season.

More questions for every prospect type, and how to follow up after the meeting, are in the paving prospecting playbook.

12-month calling calendar

What to say to Denver property and facility teams, month by month

Average lows sit at or above 40°F for 4 months a year (Jun–Sep); January bottoms out at 15°F. That is the work season. Budgets, bids and contracts for it get decided in Mar–May, the push months for bid meetings; in-season calls build next year's list while the work is visible.

Your SDR calls every month. The calendar changes the message, not the effort: push for bid meetings in the red months, lead with service problems in peak months, and build the renewal list the rest of the year.

  1. Jan41° / 15°Renewals + pipeline
  2. Feb42° / 16°Renewals + pipeline
  3. Mar50° / 23°Bid-meeting push
  4. Apr56° / 29°Bid-meeting push
  5. May66° / 38°Bid-meeting push
  6. Jun77° / 47°Work season: service angle
  7. Jul83° / 53°Work season: service angle
  8. Aug80° / 51°Work season: service angle
  9. Sep73° / 44°Work season: service angle
  10. Oct61° / 32°Renewals + pipeline
  11. Nov49° / 23°Renewals + pipeline
  12. Dec40° / 15°Renewals + pipeline
Working in Colorado

Licensing that affects who you can book

Colorado does not license general contractors or roofers at the state level, so licensing is handled by individual cities and counties. The state does register electrical contractors and fire suppression contractors.

Confirm current rules with Colorado Department of Regulatory Agencies, Division of Professions and Occupations.

Paving & Asphalt in Denver, answered

How many commercial paving contractors are in Denver?+

The Denver-Aurora-Centennial, CO metro has 110 highway, street and paving contractors as of 2025 Q2, up 1 from a year earlier. The trade is 18% less concentrated than the U.S. as a whole.

Which Denver buildings buy the most commercial paving and parking lot work?+

By count of sites with 20 or more employees: retail stores (1,506), ambulatory health care offices and clinics (815), apartment property management firms (814) and commercial building owners and lessors (347). Relative to the national mix, commercial property management firms are the standout.

When should commercial paving contractors prospect in Denver?+

Mar–May, before property and facility teams are absorbed by peak season (Jun–Sep).

Which counties should a Denver paving territory cover?+

Denver County, Arapahoe County, Jefferson County and Adams County hold 86% of the larger paving-buying sites across the 9-county metro. The other 5 counties split the remaining 14%, which is where Tier 1 accounts justify the drive and smaller sites do not.

Does Abstrakt work with more than one paving company in Denver?+

No. Abstrakt runs one program per trade per market and will not run the same program for a direct competitor in your territory.

Sources and method

  • Contractors, building-type change and concentration: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2025 Q2, highway, street and paving contractors (NAICS 237310), Denver-Aurora-Centennial, CO.
  • Buildings by type and size, and county split: U.S. Census Bureau, County Business Patterns 2023. Larger sites have 20 or more employees; property management firms are counted in full; suppressed size classes count as zero, so tiers are a floor. “vs. U.S. mix” is the BLS establishment location quotient.
  • Climate: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages. Work-season months average a low of 40°F or above; the three months before are marked for prospecting.
  • Licensing: Colorado Department of Regulatory Agencies, Division of Professions and Occupations, checked 2026-09-30.
  • Projects: the source linked on each project card.
  • Anchor owners: the source linked on each card, read 2026-10.
  • Photo: Denver skyline with the Rocky Mountains behind, by Bill Griepenstroh on Unsplash.
  • Prospect types and contacts: Abstrakt's commercial trades sales practice. Reviewed 2026-09-30.