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Commercial trades market · Denver-Aurora-Centennial, CO

Appointment setting for commercial contractors in Denver

Denver-Aurora has 7,567 businesses with 20 or more people on site across the categories commercial trades sell to, and it leans toward hosting and data processing companies and wholesale distributors more than the U.S. as a whole. Here is how each trade's market looks, where the buildings are and when to call.

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Trades in Denver

How each commercial trade's market looks in Denver-Aurora

Ranked by larger buildings per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

TradeContractors1-yr changeLarger buildingsPer contractorRankEligible targetsPush months
Commercial Landscaping
Largest buyer group: retail stores
932 -28 4,357 4.7 #24 · Mar–May
Commercial Roofing
Largest buyer group: retail stores
59 -3 4,104 69.6 #49 9,352 Mar–May
Paving & Asphalt
Largest buyer group: retail stores
110 +1 4,380 39.8 #57 · Mar–May
Commercial Construction
Largest buyer group: manufacturing companies
518 -10 2,014 3.9 #62 9,352 Year-round
Commercial Cleaning & Janitorial
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
791 -10 2,702 3.4 #63 2,647 Year-round
Commercial Flooring
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
45 -1 2,842 63.2 #42 · Year-round
Commercial Painting & Coatings
Largest buyer group: retail stores
70 -3 4,216 60.2 #56 · Mar–May
Commercial HVAC & Mechanical
Largest buyer group: medical and dental office buildings
289 +1 2,368 8.2 #73 3,491 Apr–Jun, Sep–Oct
Fire Protection
Largest buyer group: restaurants
149 -1 4,645 31.2 #77 · Year-round
Commercial Electrical
Largest buyer group: retail stores
460 -8 3,221 7.0 #91 · Year-round
Who each program calls

The industries each Denver trade program prospects into

Every trade has its own target list. Here are the five largest target industries for each program in the Denver-Aurora metro, with local location counts; each guide lists all ten and who your SDR asks for.

Commercial Flooring

  1. Ambulatory health care: physician, dental, outpatient and urgent care815
  2. Apartment and multifamily management companies814
  3. Owner-occupied and owner-managed commercial buildings347
  4. Senior living and skilled nursing257
  5. Commercial property management firms251
All 10 industries in the Denver guide →

Locations with 20 or more employees, U.S. Census Bureau, County Business Patterns 2023. Property management and similar categories count every company, whatever its size.

What's being built

The projects shaping Denver-Aurora

Named, sourced projects current as of 2026-09, and the trades each one puts to work.

CoreSite DE3 data center

180,000 sq ft
Topped out; opening 2026

CoreSite's third Denver data center, at 4900 Race Street in Denver, built to connect with its existing DE1 and DE2 facilities.

Data centers close out with large electrical, cooling and fire suppression scopes, then need ongoing mechanical maintenance and specialized cleaning once halls are energized.

electricalHVACfire protectioncleaning

CoreSite press release, 2025-10-06 →

Denver International Airport Concourse C-West expansion

400,000 sq ft
Approved; program management contract awarded

An expansion of Concourse C at Denver International Airport adding up to 11 gates and new concessions, with a seven-year, $700 million program management contract approved by Denver City Council.

Completion is projected around 2030 to 2031, so the next several years bring a long sequence of concourse packages for mechanical, electrical, fire protection and finish contractors.

constructionHVACelectricalfire protectionflooring

Mile High CRE, 2026-01-06 →

UCHealth and AdventHealth Broomfield hospitals

Proposed; in city review

Two hospitals planned on opposite corners of Baseline Road and I-25 in Broomfield: a UCHealth hospital of about 330,000 square feet and an AdventHealth hospital of 443,880 square feet, each with a medical office building.

UCHealth says construction could begin in 2026 with a 2029 target opening; two hospitals at one interchange would put sitework, paving and full mechanical and electrical packages out to bid in the same window.

constructionHVACelectricalpavingfire protection

KUNC, 2026-01-26 →

AdventHealth Aurora Highlands ER and medical office building

$81 million
Opening September 2026

An 88,000-square-foot, three-story freestanding emergency room, imaging center and clinic building in The Aurora Highlands south of Denver International Airport, planned as the first phase of a future hospital.

Opening shifts the building to service contracts (cleaning, landscaping, geothermal HVAC maintenance), and the shelled third floor and planned hospital phase point to more interior and mechanical work later.

cleaninglandscapingHVACconstruction

AdventHealth, 2025-01-29 →

Philip Morris International U.S. manufacturing campus

$1 billion
Opened 2026

A 780,000-square-foot manufacturing, packaging and distribution campus on 148 acres at 25315 E. 48th Ave. in Aurora, between I-70 and Denver International Airport.

A plant this size needs recurring industrial cleaning, roof maintenance, parking lot upkeep and grounds care, and the company plans investment of $1.2 billion through 2028, which signals more build-out work.

cleaningroofingpavinglandscapingHVAC

Commercial Property Executive, 2026-07-28 →
Where the buyers cluster

The owners that anchor Denver-Aurora

Health systems, campuses, large employers and industrial parks hold the biggest concentrations of commercial buildings here. Each fact links to its source, checked 2026-10.

Health system

UCHealth University of Colorado Hospital

Aurora, Adams and Arapahoe counties

UCHealth's fiscal 2025 Metro Denver fact sheet lists 829 available beds at University of Colorado Hospital and 16,056 employees in the Metro Denver region.

The Anschutz Medical Campus hospital plus Highlands Ranch and Broomfield hospitals run around the clock and carry heavy mechanical, life-safety, cleaning and flooring workloads.

HVACcleaningfire protectionflooringelectrical

UCHealth →
Airport

Denver International Airport (DEN)

Denver, Denver County

The Greeley Tribune describes DEN as one of Colorado's largest employers with 43,000 employees.

Terminal, concourses, parking structures, training facilities and airfield support buildings need constant cleaning, HVAC service, electrical work and pavement upkeep.

cleaningHVACelectricalpaving

Greeley Tribune →
Campus

Auraria Campus

Denver, Denver County

The Auraria Higher Education Center says the 150-acre campus is shared by Community College of Denver, Metropolitan State University of Denver and University of Colorado Denver.

One downtown campus serving three institutions means classroom buildings, a shared library, student centers, parking and grounds managed by a single campus authority.

cleaningHVAClandscapingpavingflooring

Auraria Higher Education Center →
Major employer

Lockheed Martin Space

Waterton Campus, Jefferson County

The Denver Post reported in May 2025 that Lockheed Martin said it employs roughly 14,000 people in Colorado at its locations in Jefferson County, Boulder and Colorado Springs.

The Waterton Canyon campus near Littleton holds satellite production buildings, clean rooms, offices and open-space grounds with strict electrical, mechanical and fire protection requirements.

electricalHVACfire protectioncleaninglandscaping

The Denver Post →
Industrial park

Majestic Commercenter

Aurora, Adams County

Majestic Realty describes the park as a 1,600-acre master-planned business park with over 10 million square feet built and a planned build-out of 21 million square feet.

Large high-cube warehouse and distribution buildings carry big roof areas, truck courts and sprinkler systems that need regular service and replacement.

roofingpavingfire protectionelectricalconstruction

Majestic Realty →
The local business base

Who the buyers are in Denver-Aurora

Compared with the national mix, Denver-Aurora over-indexes on hosting and data processing companies, wholesale distributors and commercial property managers. The fastest-growing categories over the past year: medical, dental and outpatient offices (+425), hotels (+39) and wholesale distributors (+27).

CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants
2,3546,860 0.84x -64
Retail stores
1,5068,583 0.72x -192
Medical, dental and outpatient offices
8157,736 1.07x +425
Wholesale distributors
6303,797 1.34x +27
Manufacturing plants
5442,273 0.59x -125
Grocery stores
2761,401 0.72x -52
Senior living and nursing
257569 0.50x 0
Bank and credit union offices
2041,754 1.07x -94
Hotels
186422 0.74x +39
Churches and religious organizations
1451,165 0.36x +11
Trucking companies
1231,169 0.61x -94
Auto dealerships
119347 0.64x -16
Private K-12 schools
118197 0.52x +8
Hosting and data processing companies
76336 1.39x -94
Warehousing and distribution
74217 0.74x +6
Apartment and residential property managers
47814 1.15x +11
Hospitals
3745 0.65x +26
Golf courses and country clubs
2635 0.44x +5
Commercial property managers
12251 1.29x -1
Colleges and universities
1030 1.24x -4
Nonresidential building owners
8347 1.25x +4
Territory

Where the business sites are

Denver County, Arapahoe County and Jefferson County hold 71% of the metro's larger business sites. Most programs start in those counties and add the outer 6 counties for larger accounts, depending on how far your crews travel.

CountyLarger business sites
Denver County2,286
Arapahoe County1,628
Jefferson County1,292
Adams County1,216
Douglas County757
Broomfield County173
Clear Creek County12
Elbert County6
Park County5
Climate and timing

Denver's year, month by month

Outdoor trades (roofing, paving, landscaping, exterior painting) work the months with lows of 40°F or above and sell in the months before. HVAC sells ahead of its heating and cooling peaks. Each trade page has its own calendar.

  1. Jan41° / 15°Off-season
  2. Feb42° / 16°Off-season
  3. Mar50° / 23°Off-season
  4. Apr56° / 29°Off-season
  5. May66° / 38°Off-season
  6. Jun77° / 47°Outdoor season
  7. Jul83° / 53°Outdoor season
  8. Aug80° / 51°Outdoor season
  9. Sep73° / 44°Outdoor season
  10. Oct61° / 32°Off-season
  11. Nov49° / 23°Off-season
  12. Dec40° / 15°Off-season
Working in Colorado

Contractor licensing in Colorado

Colorado does not license general contractors or roofers at the state level, so licensing is handled by individual cities and counties. The state does register electrical contractors and fire suppression contractors.

Trade-by-trade rules are on each trade page. Confirm with Colorado Department of Regulatory Agencies, Division of Professions and Occupations. Checked 2026-09-30.

Hiring locally

What an in-house SDR costs in Denver

Before you hire a sales development rep in Denver, price the whole job, not just the salary. Here is the local pay for sales representatives, and what a first year really costs once you add commission, payroll taxes and benefits, tools, recruiting and the manager time it takes to coach them.

  • $80,650median pay for a sales rep in the Denver metro
  • $59,990 to $116,750middle half of local pay (25th to 75th percentile)
  • 24,480people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year$146,163
Abstrakt Growth program, full-time SDR, 12 months$102,000

In-house adds $15,000 commission, 25% payroll taxes and benefits, $500/month tools, $5,000 recruiting and 4 manager hours a week at $75/hour, before ramp time or turnover. Abstrakt includes the SDR, management, tools and data.

How Abstrakt works in Denver

Outsourced appointment setting, one trade per market

Abstrakt's U.S.-based business development reps build a Denver target list around your trade, service area and ideal buildings, work it by phone, email, LinkedIn and direct mail, and book meetings with the people who sign. We will not run the same program for a direct competitor in your territory.

Selling into Colorado? See the Colorado outbound calling rules: do-not-call lists, calling hours and registration, so you know what a program here has to handle.

Denver commercial trades, answered

Does Abstrakt set appointments for commercial contractors in Denver?+

Yes. Abstrakt runs outsourced appointment setting for commercial trades across the Denver-Aurora-Centennial, CO metro: our U.S.-based business development reps call the buildings, qualify the opportunity and book meetings with the person who signs. We run one program per trade per market.

Which commercial trades have the most room to grow in Denver?+

Measured by larger buildings per contractor against the 100 markets we track (where a trade has at least 10 local contractors), commercial Landscaping (#24), commercial Roofing (#49) and paving & Asphalt (#57) rank best in Denver.

What kinds of businesses are concentrated in Denver?+

Compared with the national mix, Denver-Aurora has more hosting and data processing companies (1.39x), wholesale distributors (1.34x) and commercial property managers (1.29x). Those industries are the best-represented buyers for trades that serve them.

Which counties make up the Denver market?+

The metro covers 9 counties. Denver County, Arapahoe County and Jefferson County hold 71% of the larger business sites, so most programs start there.

Sources and method