Sales collateral

Give your reps something worth sending.

Sell sheets, case studies, infographics, decks, trade show materials and video from our in-house creative team, built to match what your SDR says on the phone.

Every stage of the sale

The right piece at the right moment

Collateral is not decoration. Each piece has a job in your pipeline, from the first touch to the signed proposal.

  1. 01Before the first call
    • Direct mail that warms up a territory
    • Print and trade publication ads
    • Signage and vehicle graphics
  2. 02After the first call
    • Sell sheets and one-page case studies
    • Email templates your SDR sends
    • Infographics that explain the service fast
  3. 03In the meeting
    • Pitch decks built around buyer questions
    • Brochures and service guides to leave behind
    • Product and service videos
  4. 04At the show
    • Trade show booths and banners
    • Handouts and packaging
    • Event graphics that match your outbound
  5. 05After the proposal
    • Proposal templates
    • Full case studies with numbers
    • Video testimonials and follow-up content
Portfolio

Work for B2B and commercial clients

Client work by Abstrakt's creative team. Shown with the work as delivered; some names are abbreviated.

Results

What better collateral did for two sales teams

Published Abstrakt case studies. Results vary and are not typical of every engagement.

LogisticsA full sales tool kit

Sheer Logistics

  • Scattered materials rebuilt into one consistent suite: brochures, case studies, sales decks and infographics
  • Prospect-facing videos the team uses on sales calls, in prospecting campaigns and in local advertising
  • A piece of material for every service, so reps tailor what they send to each prospect
IT and managed servicesMonthly recurring revenue doubled in two years

Solid Networks

  • Brand built into every sales touchpoint: commercials, sell sheets and presentations
  • Collateral and messaging aligned with the sales process
  • Result reported by Abstrakt over a two-year partnership
How it works

From brief to the rep's inbox in four steps

  1. 01Understand the buyer
    • Your brand, voice and positioning
    • The pain points your buyers raise on calls
    • An audit of the collateral you already have
    • How competitors present themselves
  2. 02Set the job for each piece
    • The key message and the action each piece should drive
    • Where it is used in your sales process
    • The right format: sell sheet, deck, infographic, video or print
  3. 03Design and refine
    • On-brand first designs
    • Two rounds of revisions on every item
    • One story across visuals and copy
  4. 04Deliver and deploy
    • Ready-to-use files for print, web, email and mobile
    • Delivered to your inbox and partner portal
    • Guidance on where and when your reps use each piece
Your collateral teamGraphic designerCopywriterCopy editorProject managerMarketing managerVideo producer and editor

Sales collateral FAQ

What is sales collateral?+

Sales collateral is the material your sales team uses to move a deal forward: sell sheets, case studies, brochures, pitch decks, proposals, infographics, trade show materials and video. Good collateral answers the questions buyers ask on calls, so the conversation keeps going after your rep hangs up.

Is this a separate agency service?+

No. Abstrakt is an outsourced sales development company, and our creative team builds collateral to support the sales process. The same team that writes your outreach builds the pieces, so the message a buyer hears on the call matches what they read afterward.

Can you work within our brand guidelines?+

Yes. If you have guidelines we follow them exactly. If you do not, we can build them so every piece stays consistent.

How many revisions do we get?+

Two rounds of revisions on every item, with regular updates along the way.

What formats do you deliver?+

Ready-to-use files for print, web, email and mobile, delivered to your inbox and partner portal, plus guidance on where each piece fits in your sales process.

Do I need an outbound program to use your creative team?+

No, but collateral works hardest alongside one. Your SDR opens the conversation, and the right piece keeps it moving toward a meeting and a signed proposal.

Built with your outbound

The sell sheet should sound like the call

When the same team writes your outreach and your collateral, the buyer hears one story from the first dial to the signed proposal. Pair collateral with an outbound program, or start with the pieces your reps are missing.

  • After the first callA sell sheet or one-page case study in the follow-up email.
  • In the meetingA pitch deck and infographic that answer the questions buyers ask.
  • At the showBooth graphics and handouts that match your outbound message.
  • After the proposalVideo and case studies that keep you top of mind while they decide.