Services

One outsourced sales team. Many names for it.

Buyers search for appointment setting, lead generation, cold calling or SDR outsourcing. At Abstrakt they are parts of one program: a U.S.-based sales development team that works as an extension of yours. Here is what each term means and where to start.

Start here

Pick the program that matches how you sell

Commercial trades and local service companies

Pipeline Local

Your SDR works the facility, property and operations buyers in your service area, market by market.

Explore Pipeline Local → B2B companies that sell nationwide

Pipeline Core

Dedicated SDR execution across phone, email and LinkedIn against a custom target list.

Explore Pipeline Core → Fortune 1000 and complex sales

Pipeline Enterprise

A team of specialists mapping buying committees and reaching several stakeholders per account.

Explore Pipeline Enterprise → Companies that want inbound too

Pipeline Inbound

Website, content and search built to turn interest into conversations your team can work.

Explore Pipeline Inbound →

Decoded

The terms people search, and what they mean

Each one describes part of the same work. Read the one you searched for, or the one closest to the problem you are solving.

Outsourced sales development

Also searched as: SDR outsourcing, BDR outsourcing

What it means: A company runs the top of your sales funnel for you: research, outreach, qualification and booking.
What you get: Your dedicated U.S.-based SDR, managed and coached by us.

Appointment setting

Also searched as: Sales appointment setting

What it means: The outcome of sales development: qualified meetings on your calendar.
What you get: Meetings that pass Right Company, Right Contact and Right Timing.

Cold calling

Also searched as: Outsourced cold calling, B2B telemarketing

What it means: Live phone outreach to decision-makers who do not know you yet.
What you get: Recorded calls you can review in the Results Portal.

Lead generation

Also searched as: B2B lead generation

What it means: Finding and qualifying the buyers who fit your ideal customer profile.
What you get: Target lists and verified contacts that your SDR works into meetings, not a list handed off.

Outsourced sales team

Also searched as: Sales outsourcing

What it means: An outside team doing sales work under your name. At Abstrakt, the prospecting part; you keep the closing.
What you get: The same program, framed for companies replacing or adding sales capacity.

Inside sales outsourcing

Also searched as: Outsourced inside sales

What it means: Remote reps who prospect and qualify by phone and email.
What you get: The same SDR program, measured by qualified meetings.

Business development

Also searched as: Outsourced business development

What it means: Opening new markets, verticals or named accounts.
What you get: Your SDR pointed at the territory or account list you want to break into.

Demand generation

Also searched as: B2B demand generation

What it means: Creating interest before buyers are in market, then converting it.
What you get: Outbound paired with nurture so prospects remember you when the timing turns.

Sales collateral

Also searched as: Sell sheets, case studies, pitch decks

What it means: The assets your reps send and leave behind: sell sheets, case studies, infographics, decks, trade show materials and video.
What you get: Collateral from our creative team that matches what your SDR says on the call. See the portfolio.

Creative services

Also searched as: Messaging, branding

What it means: The words and assets your outreach and sales team use.
What you get: Messaging and collateral built to support the program.

Every program

What every Abstrakt program includes

A dedicated U.S.-based sales development rep working under your name
A custom ideal customer profile and target list
Phone, email and LinkedIn outreach run as one cadence (Growth adds direct mail and intent data)
Every meeting held to Right Company, Right Contact and Right Timing
The Results Portal: every dial, email, conversation and booked meeting, 24/7
A guaranteed activity or qualified-appointment number, agreed in writing before launch
One program per trade per market: we will not run the same program for your direct competitor in your territory

See plan details on pricing, or run your own numbers in the SDR cost calculator.

What to expect

How a typical program ramps

Month 1Implementation
Your ICP, target list, messaging and calendar handoff are built and approved.
Day 11First appointment
Most partners see their first qualified appointment set by day 11.
End of month 14 set, 2 held
Typically four appointments scheduled and two meetings already held.
Day 9014 set, 8 held
Fourteen appointments set, with eight of those meetings completed.
Month 5First closed deal
The first closed deal typically comes by the end of month five.
Day 19028 set, 18 held
Twenty-eight appointments set and eighteen held, with proposals out the door.

A typical partner timeline from Abstrakt's programs, not a promise for any single program. Your guaranteed activity or appointment number is agreed in writing before launch, and outbound pipeline builds over 6 to 12 months.

Questions about our services

Are appointment setting, lead generation and SDR outsourcing different services?+

They are different names for parts of one program. Lead generation finds and qualifies the buyers, sales development is the team and process that works them, and appointment setting is the outcome: qualified meetings on your calendar. At Abstrakt you get all three from one dedicated, U.S.-based SDR.

Which program should I start with?+

Pick by how you sell. Commercial trades and local service companies start with Pipeline Local, B2B companies selling nationwide start with Pipeline Core, and Fortune 1000 or complex multi-stakeholder sales start with Pipeline Enterprise. Pricing is flat monthly: Foundation $5,000, Growth $8,500, Enterprise custom.

Is Abstrakt an agency?+

No. Abstrakt is a technology-enabled outsourced sales development company that builds predictable B2B revenue pipelines. Our SDRs work as an extension of your company, under your name, with every activity visible in the Results Portal.

Prospecting is a lot of work. Who is going to do it?

We do, every working day, and we love it. Your team focuses on selling.

Talk to a sales strategist → See pricing