The situation
TruSeal had what many contractors would envy: an experienced sales team with a strong process and high conversion rates. But there was no consistent top-of-funnel generation behind it. When referrals slowed, the pipeline slowed, and there was nothing they could do to speed it back up.
What we built
An outbound BDR program running four coordinated channels, phone, email, LinkedIn, and direct mail, against a manually curated, cleaned prospect list of verified commercial decision-makers. Abstrakt generated and qualified the opportunities; TruSeal’s closers did what they were already great at.
The numbers
Over 15 months: 129 appointments booked and $344,440 in closed commercial revenue, an average of $22,308 in new business per month. Representative wins include a $276,000 project, a $25,000 project, and a $14,000 project.
Why it worked
Nothing about TruSeal’s selling had to change, only the source of at-bats. Replacing referral timing with a scheduled, multi-channel outbound motion gave a great closing team a pipeline that produces on a schedule TruSeal controls.