The situation
TruSeal had what many contractors would envy: an experienced sales team with a strong process and high conversion rates. But there was no consistent top-of-funnel generation behind it. When referrals slowed, the pipeline slowed — and there was nothing they could do to speed it back up.
What we built
An outbound BDR program running four coordinated channels — phone, email, LinkedIn, and direct mail — against a manually curated, cleaned prospect list of verified commercial decision-makers. Abstrakt generated and qualified the opportunities; TruSeal’s closers did what they were already great at.
The numbers
Over 15 months: 129 appointments booked and $344,440 in closed commercial revenue — an average of $22,308 in new business per month. Representative wins include a $276,000 project, a $25,000 project, and a $14,000 project.
Why it worked
Nothing about TruSeal’s selling had to change — only the source of at-bats. Replacing referral timing with a scheduled, multi-channel outbound motion gave a great closing team a pipeline that produces on a schedule TruSeal controls.