Cold Calling
Dedicated U.S.-based SDR specialists running 60-80 dials per day against your scored target list. Live conversations, full disposition logging, recorded calls available in your portal.
B2B Verticals, NationwidePipeline Core
Your outbound sales team for B2B companies, selling across the country.
Cold calling. Email. LinkedIn. Direct mail. Most agencies sell these as separate services. We run them as one orchestrated program per account, in every market you sell into, because booking a meeting isn't the goal: a predictable sales pipeline full of qualified opportunities is. That's what we build for B2B companies that sell across the country.
100K+ meetings booked / year
50 states covered
$1B+ pipeline generated
4.5/5 on Clutch
Built for B2B Companies That Sell Nationwide
We book meetings with the decision-makers who actually buy your services.
Manufacturing. SaaS. Logistics. Insurance. Staffing. Consulting. Agencies. PEOs. Waste. Material handling. We don't sell lists of leads, we set your team in front of the executives and decision-makers who hold the budget.
CFOsVP of SalesIT DirectorsDirectors of OperationsProcurement LeadersFounders & Owners
Why B2B Companies Pick Abstrakt
We don't dabble in outbound. It is the entire company.
Fifteen-plus years, 500+ U.S.-based callers, and one job: booking qualified meetings with the decision-makers in every region you sell into. The numbers say the rest.
100K+qualified meetings booked every year
500+U.S.-based SDRs on the phones
$1B+in client pipeline generated
200+awards for performance & culture
Featured Result · Industrial Manufacturing
"412 qualified meetings and roughly $5.3M in new pipeline in the first year, booked with the revenue and operations leaders we could never reach on our own."
See how we did it →The Basics
What is B2B appointment setting?
B2B appointment setting is an outbound sales service where a dedicated team contacts your ideal buyers and books qualified sales meetings directly on your calendar. Instead of handing you a list of names to chase, an appointment setting company does the prospecting, the calling, the follow-up, and the scheduling, so your closers spend their time in front of real decision-makers instead of dialing for dollars.
For B2B companies, that means a team that learns how your market buys, who signs the contract, and what makes you different is on the phone every day, getting you in front of the executives and decision-makers who actually buy what you sell.
Some companies call this outsourced sales, inside sales, or demand generation. Whatever the label, the outcome is the same: a managed B2B lead generation and appointment setting engine that keeps your calendar full of qualified meetings.
Lead Gen vs. Appointment Setting
The difference between a lead and a booked meeting.
The terms get used interchangeably. They are not the same thing, and the gap between them is where most outbound budgets get wasted.
A "lead"
- A name and an email address
- Often cold and unqualified
- Your team still has to chase it
- No confirmed interest or timing
- Sold by the hundred
A qualified meeting
- A confirmed appointment on your calendar
- A pre-vetted decision-maker
- Right Company, Right Contact, Right Timing
- Real, expressed interest
- Ready for your closer to work
Cold Calling Isn't Dead
The phone is the anchor of everything we do.
Plenty of agencies have quietly given up on the phone because it's hard. We leaned into it, because a real conversation is the only way to know a prospect is actually qualified.
Only a call qualifies
An email reply tells you someone clicked. A conversation tells you whether there's a real project, a real budget, and the authority to buy. We confirm all three before a meeting reaches you.
We're the best at it
U.S.-based callers, hired hard and coached every week, who know how to earn a conversation with a operations or finance leader who screens every unknown number. Cold calling is a craft, and it's our craft.
It makes every channel work harder
Email, LinkedIn, and direct mail open the door. The call walks through it. Run together, the phone turns passive interest into a booked, qualified meeting instead of another name in the CRM.
One Program, Four Channels
Why an integrated multi-channel approach wins.
Decision-makers at B2B companies don't live in one channel. The VP who ignores your call may read your email. The director who deletes your email may accept your LinkedIn connection. The owner who tunes out every digital touch will open a dimensional mailer. The pipeline lives in the orchestration.
Email Outreach
Personalized 12-step sequences with custom first-line research per account. Built on Abstrakt Intelligence with full deliverability infrastructure, not generic "spray and pray" automation.
LinkedIn Connections
Manual connection requests, personalized InMail, and content engagement on your target buyer committee. Real conversations, never bots, never spammy outreach that damages your brand.
Direct Mail
Dimensional mailers triggered for top-tier accounts on a 6-week cadence. Physical mail still cuts through inbox noise for operations and finance leaders. Tracked, attributed, and pipeline-attributable.
The point isn't the channels, it's the orchestration. Every Abstrakt account runs all four channels in a coordinated, sequenced rhythm calibrated to how B2B buyers actually evaluate vendors.
The Team Behind Your Meetings
We hire the best, train them harder, and it shows in your results.
Your pipeline is only as good as the people building it, so we obsess over ours, from who we hire to how we coach them every week.
90+ hrs
Industry-specific training before they dial
Every SDR is trained in your industry and certified on your business.
100% U.S.
U.S.-based, never offshored
Your callers sound like your buyers and know the market. The human channel still books meetings when automation gets ignored.
Weekly
Recorded, reviewed & coached
Every call is recorded and reviewed by a QA layer, with weekly coaching that tightens messaging and lifts conversion over time.
SDR → VP
Built to grow, so they stay
We promote from within, so the people on your account are motivated A-players building a career, not churning contractors.
The payoff for you: better conversations, higher-quality meetings, and a team that gets sharper the longer it runs your program.
How It Works
From target market to booked meeting.
A repeatable, transparent process, built and managed for you end to end.
1
Build your market
We map your total addressable market with Abstrakt Intelligence, scoring 14M+ commercial buildings and 200+ buying-intent signals to find the accounts most likely to need you now.
2
Launch the program
Your dedicated U.S.-based SDR team runs cold calling, email, LinkedIn, and direct mail as one orchestrated, phone-led motion against that list.
3
Qualify the conversation
Every interested contact is vetted against your ideal profile. Only real opportunities with real timing move forward.
4
Book it on your calendar
The meeting lands on your calendar with full context and recordings, and every touch is logged in your Results Portal.
Quality Control
Every meeting passes three checks.
We do not pad your calendar with junk. A meeting only counts when it clears all three.
Right Company
The account matches your ideal customer profile, the right vertical, company size, and region, and the kind of facilities you actually want to win.
Right Contact
The conversation is with a decision-maker or true influencer on the buying committee, not a gatekeeper or a name with no authority.
Right Timing
There is a real, current need, an expiring contract, a failing system, a capital project, a budget cycle, so the meeting can actually turn into work.
What's Included
An entire outbound growth engine, fully managed.
One flat monthly investment covers the whole stack, no hiring, no tools to buy, no ramp.
A dedicated U.S. SDR team
Your own reps, trained in your industry and certified on your business before they ever dial, calling on your behalf every business day.
The Abstrakt Intelligence platform
14M+ buildings mapped, 200+ intent triggers, and billions of signals a quarter pointing your team at in-market accounts.
The Results Portal
24/7 visibility into every call, email, conversation, and booked meeting, with recordings and live pipeline reporting.
Data, dialers & tools
Verified contact data, CRM, dialers, sequencing, and deliverability infrastructure, all included and maintained for you.
A strategist + QA
A dedicated account strategist plus a quality-assurance layer reviewing conversations and meetings before they reach you.
Reporting & optimization
Weekly reporting and continuous tuning of lists, messaging, and cadence so results compound month over month.
All-In On Nationwide B2B
We don't serve every industry. We serve yours.
Every SDR, every script, and every target list on your account is built around how B2B buyers actually buy. That focus, in your vertical specifically, is the difference between noise in a CRM and booked meetings with the people who sign your contracts.
Who We Do This For
Built for B2B companies nationwide.
We don't chase every B2B vertical. We go all the way in on ten B2B verticals, and we book meetings with the people who sign the contracts.
Advertising & Marketing Agencies
→Manufacturing & Industrial
→SaaS & Software
→Commercial Insurance
→Management Consulting
→Logistics & Supply Chain
→PEOs & Employer Services
→Staffing & Recruiting
→Waste & Recycling Services
→Material Handling & Intralogistics
→The verticals we serve
The buyers we reach
- CFOs & finance leaders
- VPs of Sales & Revenue
- Operations & IT directors
- HR & people leaders
- Founders & owners
- Procurement & purchasing leads
From the Grow Zone
Featured reads.
Playbooks and tactics for building a predictable sales pipeline.
Cold Calling
Why the phone still books the meeting
Automation is everywhere. Here is why a real human voice still outperforms it.
Read more →Strategy
Lead gen vs. appointment setting
They are not the same thing, and the difference shows up directly in your pipeline.
Read more →Multi-Channel
The outbound motion that compounds
How phone, email, and LinkedIn win more when they run as one orchestrated play.
Read more →Our Commitment
The Abstrakt guarantee.
Most agencies sell you effort and lock you into a year. We commit to outcomes, stay transparent, and earn the relationship every single month.
A meeting commitment in writing
We don't run on "best effort." Your agreement spells out the qualified-meeting volume we're driving toward, and every meeting still has to clear the Right Company, Right Contact, Right Timing standard.
Total transparency
Every dial, email, and booked meeting is visible in your Results Portal in real time, with call recordings. No black box and no monthly-PDF surprises, ever.
Flexible terms, U.S. team
After a 90-day ramp the relationship continues because it's working, not because you're trapped in a multi-year contract. Your callers are U.S.-based specialists, never offshored.
Proof
Hear it straight from our clients.
Real operators and executives on the meetings, pipeline, and growth we booked for them.
Pipeline Plus Sales Enhancers
Outbound opens the door. Digital and creative help you close.
The same partner that books your meetings can sharpen everything around them. Pair your pipeline with the digital and creative horsepower that makes every conversation convert.
Pipeline Inbound
SEO, paid media, content, and web built to make the right buyers find you, so your reps walk into warmer conversations and shorter sales cycles. This is how you Inbound.
Explore Inbound →Creative Services
Video, design, and sales collateral that make your brand impossible to ignore and your team impossible to forget. The content that helps you sell smarter, on every channel.
Explore Creative →
Straightforward Pricing
Programs start at $5,000 / month.
One flat monthly investment for the whole engine, less than the fully loaded cost of a single in-house rep. For most B2B companies, one closed contract funds the entire year.
See Pricing & Plans →Questions, Answered
Appointment Setting & Lead Generation FAQ
What is B2B appointment setting?
B2B appointment setting is an outbound sales service where a dedicated team contacts your ideal buyers and books qualified sales meetings directly on your calendar. Instead of handing you a list of names to chase, the team does the prospecting, calling, follow-up, and scheduling, so your closers spend their time in front of real decision-makers. Abstrakt provides B2B appointment setting built specifically for B2B companies nationwide companies.
What is the difference between lead generation and appointment setting?
Lead generation produces contact information, names and emails you still have to qualify and chase. Appointment setting goes a step further and books a confirmed meeting with a qualified decision-maker on your calendar. Abstrakt does appointment setting: every meeting passes three checks, Right Company, Right Contact, and Right Timing, before it reaches your team.
How is this different from buying a list of leads?
A purchased list is raw data, unverified, uncontacted, and identical to what your competitors bought. Our program researches each account, contacts the buying committee across four channels, has live conversations, qualifies interest and timing, and only then books a meeting. You pay for outcomes, not rows in a spreadsheet.
Who actually does the calling, your team or software?
Real, trained, U.S.-based business development representatives make the calls every day, supported by the Abstrakt Intelligence platform for targeting and timing. The human channel is what still books meetings when automation gets ignored. AI tells us who to call and when; people make the call.
What counts as a qualified meeting?
A qualified meeting is a scheduled conversation with a decision-maker who matches your ideal customer profile, has a real need, and has the budget and timing to act. Before any meeting reaches your calendar it passes the Right Company, Right Contact, Right Timing check.
How quickly will I see meetings on my calendar?
Most trades partners see their first booked meetings within 30 to 45 days, with full ramp typically in the 60 to 90 day window as the program calibrates to your market and messaging.
What does a B2B appointment setting program cost?
Outbound programs for B2B verticals typically run $5,000 to $10,000 per month, fully managed, including the SDR team, the AI platform, the data, the tools, and the Results Portal. For most B2B companies, a single closed contract funds the entire annual program, often within the first 90 days.
Do you work in my trade and my territory?
We serve ten B2B verticals, advertising and marketing agencies, manufacturing, SaaS and software, commercial insurance, management consulting, logistics and supply chain, PEOs, staffing and recruiting, waste and recycling, and material handling, across all 50 states and Canada. We sell exclusivity, so we will not run the same program for a direct competitor in your market.
What makes Abstrakt the best appointment setting company for B2B verticals?
Unlike generalist agencies, Abstrakt focuses only on B2B verticals nationwide, fields top-performing U.S.-based callers, runs all four outbound channels as one orchestrated program, and books qualified buyers instead of selling raw leads, all powered by the proprietary Abstrakt Intelligence platform. Abstrakt books 100,000+ meetings a year for 1500+ trades operators and holds a 4.5/5 rating on Clutch.
What kind of ROI should I expect?
Results vary by trade, deal size, and close rate, but our partners have generated over $1B in pipeline. Because a single commercial contract is often worth tens or hundreds of thousands of dollars, most programs pay for themselves with one or two closed deals.
Ready When You Are
Fill your sales pipeline.
Your job is to secure revenue. Ours is to fill your pipeline with ready-to-convert, qualified meetings. Let's map your territory on a 30-minute call.