From our sales center

What it takes to book a B2B meeting: 3,140,107 calls of data

Dials per appointment, proposal rates and win rates from Abstrakt's SDRs across 15 commercial service verticals, broken down by the prospect's industry, title and size. Use it to set a realistic activity plan, whether you prospect in-house or with us.

Updated 2026-10 25,151 appointments set 125 dials per appointment overall
The short answer

How many dials does it take to book an appointment?

Across 3,140,107 calls in 15 commercial service verticals, Abstrakt's SDRs set 25,151 appointments, about 125 dials per appointment. It ranges from 78 dials in commercial fire protection to 169 in LED Lighting. The prospect's title matters more than the industry: hands-on facility roles book in a fraction of the dials it takes to reach an owner or president.

Prospecting benchmarks by service vertical. Column headers sort the table.
VerticalCallsAppointmentsDials per apptReached proposalProposals won
Commercial Roofing924,9656,60614025.9%16.1%
HVAC616,9136,2659816.6%24.9%
IT/Cyber Security/MSP594,1213,65716210.0%20.5%
Commercial Cleaning191,0841,34414223.9%21.7%
Concrete/Asphalt Services153,8471,7808632.2%7.4%
Painting139,9351,21711531.2%14.4%
Solar104,51464816112.8%19.4%
Physical Security104,50263816412.8%11.4%
LED Lighting67,01939616924.4%26.9%
Landscape Services62,9577128818.8%12.7%
Commercial Fire Protection50,0606417821.6%13.2%
Commercial Flooring46,95938612230.8%9.8%
Commercial Electric45,3014709614.6%21.1%
Power Washing23,6882509543.9%12.9%
Pest Control14,24214110124.8%7.9%
Commercial Roofing

Commercial Roofing: 140 dials per appointment

924,965 calls and 6,606 appointments set. 25.9% of opportunities reached a proposal and 16.1% of proposals were won. Read the roofing prospecting playbook.

Fastest prospect industries

  1. Hospitality83 dials
  2. Healthcare Services84 dials
  3. Government85 dials
  4. Arts & Recreation105 dials
  5. Real Estate108 dials
  6. Education109 dials

Fastest titles

  1. Building Engineer59 dials
  2. Maintenance Director64 dials
  3. Chief Engineer66 dials
  4. Engineering Director68 dials
  5. Maintenance Manager88 dials
  6. Project Manager90 dials
HVAC

HVAC: 98 dials per appointment

616,913 calls and 6,265 appointments set. 16.6% of opportunities reached a proposal and 24.9% of proposals were won. Read the HVAC prospecting playbook.

Fastest prospect industries

  1. Healthcare Services56 dials
  2. Hospitality59 dials
  3. Government71 dials
  4. Real Estate75 dials
  5. Organizations (Non-Profit)79 dials
  6. Education79 dials

Fastest titles

  1. Maintenance Director41 dials
  2. Chief Engineer44 dials
  3. Engineering Director45 dials
  4. Building Engineer56 dials
  5. Facilities Director64 dials
  6. Building Manager66 dials
IT/Cyber Security/MSP

IT/Cyber Security/MSP: 162 dials per appointment

594,121 calls and 3,657 appointments set. 10.0% of opportunities reached a proposal and 20.5% of proposals were won.

Fastest prospect industries

  1. Organizations (Non-Profit)112 dials
  2. Education115 dials
  3. Hospitality133 dials
  4. Transportation134 dials
  5. Wholesale144 dials
  6. Arts & Recreation148 dials

Fastest titles

  1. Office Manager102 dials
  2. Vice President111 dials
  3. IT Director113 dials
  4. IT Manager133 dials
  5. Executive Director137 dials
  6. Controller151 dials
Commercial Cleaning

Commercial Cleaning: 142 dials per appointment

191,084 calls and 1,344 appointments set. 23.9% of opportunities reached a proposal and 21.7% of proposals were won. Read the cleaning prospecting playbook.

Fastest prospect industries

  1. Organizations (Non-Profit)92 dials
  2. Arts & Recreation100 dials
  3. Education107 dials
  4. Healthcare Services113 dials
  5. Real Estate128 dials
  6. Retail136 dials

Fastest titles

  1. Property Manager78 dials
  2. Maintenance Director89 dials
  3. Facilities Director103 dials
  4. Facilities Manager111 dials
  5. Office Manager116 dials
  6. Maintenance Manager121 dials
Concrete/Asphalt Services

Concrete/Asphalt Services: 86 dials per appointment

153,847 calls and 1,780 appointments set. 32.2% of opportunities reached a proposal and 7.4% of proposals were won. Read the paving prospecting playbook.

Fastest prospect industries

  1. Organizations (Non-Profit)51 dials
  2. Healthcare Services52 dials
  3. Education78 dials
  4. Wholesale88 dials
  5. Real Estate89 dials
  6. Hospitals & Physicians Clinics90 dials

Fastest titles

  1. Maintenance Director43 dials
  2. Maintenance Supervisor55 dials
  3. Chief Engineer55 dials
  4. Facilities Director57 dials
  5. Property Manager57 dials
  6. Maintenance Manager66 dials
Painting

Painting: 115 dials per appointment

139,935 calls and 1,217 appointments set. 31.2% of opportunities reached a proposal and 14.4% of proposals were won. Read the painting prospecting playbook.

Fastest prospect industries

  1. Arts & Recreation74 dials
  2. Organizations (Non-Profit)83 dials
  3. Healthcare Services83 dials
  4. Hospitality84 dials
  5. Education86 dials
  6. Hospitals & Physicians Clinics108 dials

Fastest titles

  1. Maintenance Director57 dials
  2. Facilities Director85 dials
  3. Facilities Manager93 dials
  4. Property Manager103 dials
  5. Maintenance Manager106 dials
  6. General Manager112 dials
Solar

Solar: 161 dials per appointment

104,514 calls and 648 appointments set. 12.8% of opportunities reached a proposal and 19.4% of proposals were won.

Fastest prospect industries

  1. Education91 dials
  2. Organizations (Non-Profit)105 dials
  3. Healthcare Services129 dials
  4. Wholesale185 dials
  5. Manufacturing208 dials

Fastest titles

  1. Facilities Director101 dials
  2. Facilities Manager112 dials
  3. Maintenance Manager135 dials
  4. Owner193 dials
Physical Security

Physical Security: 164 dials per appointment

104,502 calls and 638 appointments set. 12.8% of opportunities reached a proposal and 11.4% of proposals were won.

Fastest prospect industries

  1. Organizations (Non-Profit)106 dials
  2. Real Estate106 dials
  3. Healthcare Services110 dials
  4. Hospitality115 dials
  5. Education128 dials
  6. Construction184 dials

Fastest titles

  1. Property Manager75 dials
  2. Facilities Director107 dials
  3. Facilities Manager160 dials
  4. General Manager170 dials
  5. Operations Manager174 dials
  6. Project Manager197 dials
LED Lighting

LED Lighting: 169 dials per appointment

67,019 calls and 396 appointments set. 24.4% of opportunities reached a proposal and 26.9% of proposals were won.

Fastest prospect industries

  1. Manufacturing217 dials

Fastest titles

  1. Maintenance Manager121 dials
  2. Facilities Manager135 dials
Landscape Services

Landscape Services: 88 dials per appointment

62,957 calls and 712 appointments set. 18.8% of opportunities reached a proposal and 12.7% of proposals were won. Read the landscaping prospecting playbook.

Fastest prospect industries

  1. Organizations (Non-Profit)50 dials
  2. Healthcare Services58 dials
  3. Hospitality58 dials
  4. Real Estate74 dials
  5. Education90 dials
  6. Manufacturing114 dials

Fastest titles

  1. Maintenance Director39 dials
  2. Property Manager56 dials
  3. Facilities Director77 dials
  4. General Manager78 dials
  5. Maintenance Manager79 dials
  6. Facilities Manager85 dials
Commercial Fire Protection

Commercial Fire Protection: 78 dials per appointment

50,060 calls and 641 appointments set. 21.6% of opportunities reached a proposal and 13.2% of proposals were won. Read the fire protection prospecting playbook.

Fastest prospect industries

  1. Healthcare Services62 dials
  2. Hospitality67 dials
  3. Education82 dials
  4. Wholesale87 dials
  5. Manufacturing92 dials

Fastest titles

  1. Maintenance Director39 dials
  2. Safety Manager42 dials
  3. Facilities Director71 dials
  4. Facilities Manager94 dials
  5. Maintenance Manager105 dials
Commercial Flooring

Commercial Flooring: 122 dials per appointment

46,959 calls and 386 appointments set. 30.8% of opportunities reached a proposal and 9.8% of proposals were won. Read the flooring prospecting playbook.

Fastest prospect industries

  1. Wholesale118 dials
  2. Manufacturing149 dials

Fastest titles

  1. Maintenance Manager101 dials
  2. Facilities Manager106 dials
Commercial Electric

Commercial Electric: 96 dials per appointment

45,301 calls and 470 appointments set. 14.6% of opportunities reached a proposal and 21.1% of proposals were won. Read the electrical prospecting playbook.

Fastest prospect industries

  1. Wholesale82 dials
  2. Manufacturing123 dials

Fastest titles

  1. Facilities Director70 dials
  2. Facilities Manager74 dials
  3. Maintenance Manager86 dials
Power Washing

Power Washing: 95 dials per appointment

23,688 calls and 250 appointments set. 43.9% of opportunities reached a proposal and 12.9% of proposals were won.

Fastest prospect industries

  1. Hospitality56 dials
  2. Real Estate74 dials

Fastest titles

  1. Facilities Manager60 dials
Pest Control

Pest Control: 101 dials per appointment

14,242 calls and 141 appointments set. 24.8% of opportunities reached a proposal and 7.9% of proposals were won.

Fastest prospect industries

  1. Manufacturing94 dials

Fastest titles

  1. Facilities Manager76 dials
Method

How these numbers are measured

  • Calls are outbound dials logged by Abstrakt's U.S.-based SDRs on client programs.
  • Dials per appointment is calls divided by appointments set, for the vertical or the breakdown row.
  • The funnel runs appointments set, then opportunities (appointments that became a sales opportunity), then proposals, then wins. Reached proposal is the share of opportunities that received a proposal; proposals won is the share of those proposals that closed.
  • Breakdowns by industry, title and size leave out rows with fewer than 30 opportunities, so small samples do not mislead.
  • These are historical averages across many programs, not a forecast for any single program.

Questions about the benchmarks

How many dials does it take to book a B2B appointment?+

Across 3,140,107 calls in 15 commercial service verticals, Abstrakt's SDRs set 25,151 appointments, about 125 dials per appointment. It ranges from 78 dials in commercial fire protection to 169 in LED Lighting.

Which job titles book appointments fastest for commercial trades?+

Hands-on facility titles usually book in fewer dials than executives: maintenance directors, chief engineers and facilities directors sit near the top of most trades, while presidents, CEOs and owners take several times as many dials per appointment.

Where does this data come from?+

Abstrakt sales center, Performance Intelligence: calls, appointments, proposals and wins logged by Abstrakt's U.S.-based SDRs on client programs. Breakdown rows with fewer than 30 opportunities are left out.

Are these results guaranteed?+

No. They are historical averages across many programs. Each Abstrakt program guarantees the activity or qualified-appointment number agreed in writing before launch; if Abstrakt misses it, it keeps working at no additional cost until it hits it.

This is a lot of work. Who is going to do it?

At about 125 dials per appointment, ten meetings a month means roughly 1,250 dials, every month, through every season. Most owners and sales teams do not have those hours, and the calling is the first thing that slips when the work gets busy.

We do it, and we love it. Your outsourced sales development team makes the dials, starts with the industries and titles that book fastest in your trade, and keeps the activity going every month, with every call visible in the Results Portal. You focus on selling.

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