Free guide · 16 pages · PDF

Lead Generation vs. Appointment Setting: Which Business Growth Solution Is Best for Your Company?

Lead generation creates interest; appointment setting turns qualified prospects into booked sales meetings. This guide explains the three ways the two differ, the warning signs that point to one or the other, and why most B2B companies end up running both. It is for owners and sales leaders deciding what to fix first in their pipeline.

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What's inside

  • Plain definitions of lead generation and appointment setting, with example qualifying questions
  • Three key differences: goal, strategy and process
  • Five signs lead generation is the right fit, from a new market to a high website bounce rate
  • Three signs appointment setting is the right fit, including a stretched internal team and a messy CRM
  • Why B2B companies run both together
  • When to consider outsourcing: money, time and sales tools

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