Sales prospecting services: we do the prospecting your closers skip
A dedicated U.S.-based SDR builds your target list, researches each account, calls the decision-maker, qualifies them on the call and books the meeting, with every dial and recording visible to you. Your team takes it from the meeting.
What are sales prospecting services?
Sales prospecting services are an outside team doing the daily work of finding buyers and starting conversations with them: building the target list, researching each account, reaching the decision-maker by phone, email and LinkedIn, checking whether they qualify, and either booking a meeting or setting a date to follow up. Your team picks it up at the meeting.
At Abstrakt that work is done by a dedicated U.S.-based SDR working under your name, in the same platform our sales floor runs on. We do not run the meeting, write the proposal or price your work. Prospecting is the part that slips first when your closers get busy, so it is the part we take.
What we do every day on your account
- 01
Size the territory and build the list
Abstrakt Intelligence sizes your territory, applies criteria from a playbook we already run in your vertical, and every prospect is reviewed before the list is assigned to your account. Nobody dials an unreviewed list.
- 02
Research the contact before the call
Each prospect record holds the decision-maker, who they report to, direct dial, email and LinkedIn, the facility or company details we qualify against, and every past dial, email and LinkedIn touch.
- 03
Make the first touch on the phone
Certified reps call on a recorded line and work an interactive talk track that branches on what the prospect says. Email, LinkedIn and direct mail follow from what was said on the call.
- 04
Qualify out loud
A meeting counts only when it passes Right Company, Right Contact and Right Timing. The rep confirms the qualifying criteria on the call, not afterward.
- 05
Book with a brief
The meeting lands on your calendar with what the rep learned, and a reviewer who did not make the call grades it on the 25-point scorecard before you see it.
- 06
Keep the not-yet buyers
A "not now" is recorded with a reason and a date and worked until the timing turns. A prospect who is not a fit is suppressed on every channel.
Prospecting, lead generation and appointment setting compared
The three terms overlap, and most providers sell them as one program. The difference is where the work stops and what you are measuring.
| Service | Covers | Measured by |
|---|---|---|
| Sales prospecting | List, research, outreach, qualification, booking and follow-up: the daily SDR work | Conversations with decision-makers and qualified meetings |
| Lead generation | Finding and qualifying the buyers who fit your ideal customer profile | Qualified buyers in your target market |
| Appointment setting | The outcome: qualified meetings on your calendar | Meetings that pass all three checks |
| Account-based sales development | Prospecting into a named list of accounts and several people in each | Meetings with the right people inside target accounts |
Not sure which you are buying? Our services page decodes every term.
How much prospecting it takes to book one meeting
Across 3.1M+ calls and 25,000+ appointments across 15 commercial service verticals, Abstrakt SDRs averaged about 125 dials per appointment, from 78 in commercial fire protection to 169 in LED lighting (Abstrakt sales center, Performance Intelligence, national, as of October 2026). That is our history, not a promise for your market.
The spread is the point: the same rep, process and platform need very different volume depending on who the buyer is. Before you buy prospecting, from us or anyone, ask what the activity number is, how it was set and what happens if it is missed. See the full benchmarks by vertical, title and company size.
Who outsourced prospecting fits, and who it does not
- Fits: you sell to other businesses, one closed deal is worth a meeting, and the people who could prospect are busy closing or running the work.
- Fits: you want to test a territory or vertical before hiring for it. That is business development work, run on the same program.
- Fits less: every sale is small and one-off, or you only have a handful of possible buyers. A named-account approach or your own network will usually beat volume prospecting.
- Fits less: you already have a sales manager who has run an SDR team and a talk track that books today. Hiring may cost less; run the numbers in in-house vs outsourced SDR.
What outsourced prospecting costs at Abstrakt
Prospecting runs inside Outbound BDR, starting at $5,000 per month, quoted to your territory and the volume you need. Fortune 1000 and complex multi-stakeholder programs run as Enterprise SDR/BDR with custom pricing.
Every program guarantees an activity or qualified-appointment number in writing. If we miss the number, we keep working at no additional cost until we hit it. We also take one client per trade per territory, so the rep calling for you is not calling for your direct competitor in your territory.
Sales Prospecting questions, answered
What do sales prospecting services include?
At Abstrakt: a target list built and reviewed in Abstrakt Intelligence, research on each contact, phone-led outreach with email, LinkedIn and direct mail, qualification on the call, booked meetings with a brief, and follow-up on every prospect who is not ready yet. Every dial, email and recorded call is visible in the Results Portal.
Is sales prospecting the same as lead generation?
They overlap. Lead generation is finding and qualifying the buyers who fit; prospecting is the daily outreach that turns those buyers into conversations and meetings. Abstrakt runs both in one program and measures it on qualified meetings, not lead counts.
Who does the prospecting?
A dedicated U.S.-based SDR working under your name. Every rep completes two weeks of extensive training before taking a call on the floor, and is certified on your account, including AI role plays, before calling for you. See how we use AI around the rep.
Do you close deals?
No. We prospect, qualify and book meetings with decision-makers. Your team runs the meeting, prices the work and closes. If you want closers as well, see outsourced sales for where that line sits.
How many dials does it take to book a meeting?
In Abstrakt's sales center data it averaged about 125 dials per appointment, from 78 in commercial fire protection to 169 in LED lighting (Abstrakt sales center, Performance Intelligence, national, as of October 2026).
How much do outsourced prospecting services cost?
At Abstrakt, Outbound BDR is starting at $5,000 per month; Enterprise SDR/BDR is custom. Other providers publish their own prices; our outsourced SDR companies comparison lists them with the date we checked.
Four Solutions. One Revenue Engine.
Individually powerful. Better together. Our four solutions work in sync to generate demand, create qualified opportunities, accelerate sales, and drive predictable revenue growth.
- This service is part of Outbound BDR A full BDR team for local or national selling Pricing starting at $5,000 per month
- Target list built for your trade and territory
- Phone, email, letters and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and large-enterprise revenue development Custom pricing
- Dedicated SDR/BDR teams for named accounts and new markets
- Inbound conversion and customer expansion programs
- Dealer, distributor and channel partner recruitment
- Market intelligence from Abstrakt Intelligence and research calls
- SEO and AIEO Search Inbound SDR: found on Google and cited in AI answers Packages starting at $1,000 per month
- A website of up to 100 pages
- Local SEO and your Google Business Profile
- Daily content and site updates
- Every new blog and guide shared on your social pages
- Sales Collateral Video, sell sheets, case studies, decks, direct mail Packages starting at $500 per month
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
All three together: Get Outbound BDR, Inbound SDR and Sales Collateral together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program
