AI sales development with a person on every call

AI sales development is the use of software, including AI models, in the work an SDR does: choosing who to contact, preparing the rep, running the outreach and following up. Some providers sell AI SDRs that send messages on their own. Abstrakt uses the technology around a human SDR instead: the platform decides who to call, trains and tests the rep before they call for you, and turns every conversation into follow-up. A trained, certified person makes every call.

We think that split is the right one for the buyers our clients sell to. Facility, operations and finance buyers still decide on a call with a person who knows their building or business. Volume of messages is not the same as a conversation.

• The call. Certified U.S.-based reps dial from the list and work an interactive talk track that branches on what the prospect actually says. Every call runs on a recorded line.
• The training. Every rep completes two weeks of extensive training before taking a call on the floor. Every rep is certified on a client, including AI role plays, before representing that client. The AI role play is part of that certification, not a replacement for it.
• The method. The ENGAGE Sales Process sets how every call runs. Abstrakt's founders have more than 35 years of experience in sales scripting.
• The grade. A reviewer who did not make the call scores the recording on the 25-point scorecard.
• The relationship. Monthly collaboration calls walk through your program and the Results Portal with you, including the real calls made on your account.

Our sales center data covers 3.1M+ calls and 25,000+ appointments across 15 commercial service verticals. Across that history, SDRs averaged about 125 dials per appointment, from 78 in commercial fire protection to 169 in LED lighting (Abstrakt sales center, Performance Intelligence, national, as of October 2026). That is history, not a promise of results.

The platform is how that history gets used: playbook criteria come from the meetings a vertical has already produced, and every call adds to it. You see your own program in the Results Portal: every dial, conversation and booked meeting, and the calls themselves.