Sales assets
Sell sheets, case studies, decks, trade show materials and video for your sales team.
Sales Enablement Services
Sales enablement services built from what buyers actually say
Abstrakt's SDRs talk to your buyers every day. Sales enablement turns that into an advantage for your closers: context on every booked meeting, recordings of real conversations, the objections your market raises, collateral that matches the message and data that flows into your CRM.
The Short Answer
What are sales enablement services?
Sales enablement services give a sales team the information, content and tools it needs to sell more effectively. At Abstrakt, enablement grows out of outbound: the SDR learns what your buyers care about, and that knowledge reaches your reps as meeting notes, recordings, messaging and the collateral they send and leave behind.
Enablement is not just tools. It is alignment between what your buyers hear before the meeting and what your reps say in it. When a prospect hears one story from the SDR, reads another in your brochure and gets a third from the closer, the deal slows down.
We work on the parts we can see from the front line of your sales process: the handoff into each meeting, what the market is telling the SDR, the materials your reps use and the data behind it all.
The Handoff
What does your rep get with every booked meeting?
The context to run a good first meeting: who they are meeting and their role, what is in place today and who provides it, why the prospect agreed to talk and what was said. The rep walks in knowing the who, the why and the timeline.
- Meeting notes. Company, contact, current provider, the reason for the meeting and the timing, written by the SDR who booked it.
- Message history. Every email and LinkedIn message the prospect has seen, so your rep does not repeat or contradict it.
- Call recordings. Replayable in the Results Portal, so your rep can hear the prospect's own words before walking in.
- The rest of the buying group. Other people involved in the decision, identified on the call.
Every meeting clears Right Company, Right Contact and Right Timing before it is booked. See what counts as a qualified appointment.
Market Intelligence
How does outbound make your sales team smarter?
By turning thousands of short conversations into a picture of your market. The SDR hears which objections come up, which competitors are in place, which titles engage and which messages land, and that feedback shapes your messaging and your sales conversations.
If prospects keep raising the same objection, you will hear it in the recordings, and we adjust the reason for the call, the target titles or the list. Your closers can use the same patterns to prepare for meetings. Monthly reviews on Foundation and bi-weekly reviews on Growth go through what the market is saying, and Growth adds quarterly strategy reviews.
You can hear examples of real outbound calls with commercial decision-makers in the call library.
Sales Collateral
What sales materials can we build for your team?
The pieces your reps send and leave behind: sell sheets, case studies, brochures, pitch decks, infographics, proposal templates, trade show materials and video. Our creative team builds them to match what the SDR says on the call.
Good collateral answers the questions buyers ask on calls, so the conversation keeps going after your rep hangs up. The work starts with your buyer: your brand and positioning, the pain points prospects raise, an audit of what you already have and how competitors present themselves. Each piece gets a job and a place in your sales process, then goes through two rounds of revisions and is delivered ready for print, web, email and mobile, with guidance on where and when your reps use it.
See the full range on sales assets and real work in the creative portfolio. Messaging and branding work is covered on creative services.
Tools and Data
How does enablement connect to your CRM?
Outbound activity and meetings should live where your team already works. Programs include CRM integration, and Enterprise programs add custom CRM workflow design.
Every dial, email, conversation and booked meeting is tracked, and the Results Portal gives you a live view at any hour. On Enterprise programs, touches, meetings and opportunities flow into your CRM and a live dashboard, so leadership can see pipeline build in real time.
Before adding software, check what your team actually uses. Many companies pay for tools that are never adopted. Fewer tools that hold complete, accurate data beat a larger stack nobody updates.
How It Runs
How do our sales enablement services work?
01
Assess your sales process
We review your funnel, messaging and materials to find where deals slow down and where the story breaks between outreach and the meeting.
02
Build enablement assets
Messaging, call guides and collateral built around the questions your buyers ask, matched to each stage of their decision.
03
Implement and integrate
Outbound activity and meetings connect to your CRM and reporting, and your reps get guidance on where each piece is used.
04
Refine as you learn
Reviews look at what the market is saying, which messages work and where meetings convert, and the program and materials are adjusted.
For background, read what is sales enablement.
Your Team
Who works on your enablement?
Enablement comes from the same team that runs your outbound program, with our creative team building the materials:
- A dedicated U.S.-based SDR. Assigned to your program at 50% capacity on Foundation or 100% on Growth, working under your company name.
- A campaign strategist. Builds your ideal customer profile, messaging and sequences, and tunes them as results come in.
- A data and research team. Builds and verifies the target account and contact list so the SDR works clean data.
- A quality and qualification team. Checks every meeting against Right Company, Right Contact and Right Timing before it reaches you.
- An account manager. Your single point of contact, running the reviews and keeping the program on target.
Every dial, email, LinkedIn touch and booked meeting shows up in the Results Portal, with call recordings you can play back.
Questions, Answered
Sales Enablement Services FAQ
What are sales enablement services?
Services that give a sales team the information, content and tools to sell more effectively. At Abstrakt that means meeting context, call recordings, market feedback from outbound, CRM integration and sales collateral.
What does a sales enablement program include?
Notes and recordings for every booked meeting, regular reviews of what your market is saying, CRM integration and, where you need it, sales collateral built by our creative team that matches the message buyers already heard.
What sales collateral can you create?
Sell sheets, case studies, brochures, pitch decks, infographics, proposal templates, trade show materials and video, built by our creative team. See sales assets.
Does this work with our CRM?
Yes. Programs include CRM integration, and Enterprise programs add custom CRM workflow design.
Do I need an outbound program to use sales enablement?
The meeting notes, recordings and market feedback come from an outbound program. Collateral can be built on its own, but it works hardest alongside one.
Related Services
Where this fits in the rest of the program
Lead qualification
How every meeting is qualified before it reaches your reps.
Call library
Real outbound calls with commercial decision-makers.
Results Portal
Live activity, meetings and recordings for every program.
Where this runs, and the proof behind it
By trade
- Commercial Cleaning & Janitorial appointment setting
- Commercial Construction appointment setting
- Commercial Electrical appointment setting
- Commercial Flooring appointment setting
- Commercial HVAC appointment setting
- Commercial Landscaping appointment setting
- Commercial Painting & Coatings appointment setting
- Commercial Roofing appointment setting
- Fire Protection appointment setting
- Paving & Asphalt appointment setting
By market
Client results
More from Abstrakt
Every Abstrakt program
One company runs all of it, so the buyer hears the same story from the first call to the website, the sell sheet and the meeting.
- This service is part of Outbound BDR A full BDR team for local or national selling
- Target list built for your trade and territory
- Phone, email, letters and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and complex, multi-stakeholder sales
- Account-based outbound into your target logos
- The buying committee mapped and multi-threaded
- Inbound lead qualification and trade show follow-up
- Market research calls before you launch
- SEO and AIEO Search Found on Google and cited in AI answers
- Website builds and hosting
- Local SEO and your Google Business Profile
- Ongoing content every month
- Technical SEO, social media and paid search
- Sales Collateral Video, sell sheets, case studies, decks, direct mail
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
