Sales Talk #1: What to Say When a Facility Manager Says the HVAC Is Still Under Warranty

Plus 3 more articles, our sales benchmarks, a Grow Show episode and news from Abstrakt.

Sales Talk
Issue 1 · October 2026

This is the first issue of Sales Talk, the Abstrakt newsletter for owners and sales leaders who sell to commercial buildings and other businesses. Once a month we send what we have published since the last issue, so you can skip the blog and still catch the pieces worth your time. This month: a lead story, 3 more articles, our sales benchmarks, a Grow Show episode and news from Abstrakt.

Lead story · HVAC · 6 min read

What to Say When a Facility Manager Says the HVAC Is Still Under Warranty

The warranty covers the part. The building pays the labor, the diagnostic call and the refrigerant. Four questions that reopen the call.

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From the blog

Article · Commercial Roofing · 7 min read

The Roof Report You Leave Behind After a Commercial Walkthrough [Free Template]

The seven sections of a one-page commercial roof report, and the one most roofers skip that makes the rest of the page believable.

Read it →

Article · Commercial Plumbing · 6 min read

The Question That Gets a Commercial Plumbing Contractor Past the Front Desk

The front desk blocks pitches and routes reasons. The plumbing openings that get through, including the compliance one almost nobody uses.

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Article · Commercial Electrical · 7 min read

What a Facility Manager Actually Does With the Panel Photo You Send

A photo proves the problem exists. Three lines under it tell the facility manager what it violates, what the fix costs, and who has to sign.

Read it →

Guides and benchmarks

Guide

The Playbook for AI-Powered Lead Generation

Explore how AI transforms lead generation with smarter targeting, automation, and better insights. Learn strategies, tools, and trends.

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Benchmarks

What it takes to book a B2B meeting

Dials per appointment, proposal and win rates by trade, from 3.1M+ calls of our own data.

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The Grow Show

The Grow Show · November 13, 2025 · 30 min

Pick the One If You Want to Get It Done: The Power of Hiring the Right Person

Scott Scully on why "pick the one if you want to get it done" is the cornerstone of a team that executes. Listen to the episode or read the transcript.

Listen to the episode →

Abstrakt news

News · May 7, 2026

Abstrakt Marketing Group Earns Four National Awards in One Month, Showcasing Strength of In-House Creative and Marketing

Abstrakt Marketing Group is proud to announce a standout month of recognition, earning four national awards.

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One client per trade per territory

See if your market is still open before a competitor takes it.

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Email preview: Issue 1, October 2026

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