Century Facility Services
A commercial cleaning company past its referral ceiling. In year one: 58 appointments, 7 deals and $415,000 in new business. Read the case.
Customer Acquisition Services
Customer acquisition services that turn target accounts into customers
Abstrakt runs the front half of customer acquisition for B2B companies and commercial trades: who to target, how to reach them, how to keep them warm and when to book the meeting. Your team takes it from the meeting to the signed contract, without the cost of building a prospecting team in-house.
The Short Answer
What are customer acquisition services?
Customer acquisition services help a company win new customers in a planned, repeatable way: defining the right buyers, reaching them, qualifying interest and getting your closer in front of decision-makers. The measure is customers won, not leads collected.
Most businesses do not lack leads so much as a steady flow of qualified opportunities. A list of names is not a customer, and neither is a meeting with someone who cannot buy. Acquisition is the whole path from "this company should be our customer" to "they signed."
Abstrakt owns the part of that path that eats the most time: research, outreach, nurture, qualification and booking. Your sales team owns the meeting, the proposal and the close. 1,500+ clients run programs with us.
Definitions
How is customer acquisition different from lead generation?
Lead generation produces contacts and interest. Customer acquisition is the whole process that turns them into paying customers, including the follow-up and qualification that most lead programs skip.
| Lead generation | Customer acquisition | |
|---|---|---|
| What it produces | Contacts, interest and qualified leads | New customers |
| Where it stops | When a lead is handed over | When the contract is signed |
| What it needs | Data, outreach and a qualification standard | All of that, plus nurture, a clean handoff and a closer |
| How to judge it | Qualified leads and meetings | Customers won, revenue and cost per customer |
Read lead generation vs customer acquisition for more on the distinction, or see our B2B lead generation program for the list-building side.
The Problem
Where do customer acquisition programs break down?
At the handoffs. The list does not match the buyer, the outreach stops after two tries, the "not now" accounts are forgotten, or the closer walks into a meeting with no context. Fix those and the same effort wins more customers.
- An empty pipeline. Consistent growth needs consistent opportunity. Data-driven targeting and personal outreach keep the pipeline from running dry between busy seasons.
- Prospects who do not convert. Precision beats volume. Reaching the right buyers with a reason to talk now produces opportunities that close, not names on a list.
- A sales team buried in prospecting. Closers should be closing. Research, outreach and nurture move to a team built for it.
- Growth that needs headcount. Adding reps does not guarantee growth. A program brings trained SDRs, management and the tools as an extension of your team.
- A new market. New verticals and regions take more than a list and a few emails. Phone, email, LinkedIn and direct mail open doors where nobody knows your name yet.
How It Runs
How do our customer acquisition services work?
01
Define your ideal customer profile
Enrichment and segmentation isolate the buyers most likely to engage and convert, so effort goes to high-value accounts.
02
Launch the outreach
Coordinated phone, email, LinkedIn and, on Growth, direct mail, with one consistent message across every channel.
03
Engage and nurture
Personal follow-up continues until prospects are ready, with messaging adjusted to how each account responds.
04
Book qualified meetings
When an account matches your profile and shows a real need, the meeting goes on your calendar with full notes for a clean handoff.
Every meeting clears Right Company, Right Contact and Right Timing. See what counts as a qualified appointment.
Plan It Backward
How do you plan customer acquisition around a revenue goal?
Work backward from the number. Start with the revenue you need, divide by your average deal size to get customers, then use your own close rate and proposal rate to see how many qualified meetings that takes each month.
Use your own numbers, not an industry average: your deal size, how many meetings become proposals and how many proposals you win. The growth calculator walks through it, and our sales benchmarks show what it takes to book a meeting by vertical from Abstrakt's own sales center data.
Commercial deals are long-cycle, so judge a program on qualified meetings held and pipeline during the ramp, and on customers won over a full sales cycle. Our article on B2B customer acquisition strategies covers other channels worth combining with outbound.
Results
What does customer acquisition look like in practice?
Published client results, each with its numbers and time period on the case page.
TruSeal America
A paving contractor running on referrals. Over 15 months: 129 appointments and $344,440 in closed commercial revenue. Read the case.
Design-build GC
A general contractor in Texas and Oklahoma landed a $900,000 project by month three of its outbound program. Read the case.
More programs by trade and industry are on the case studies page.
Your Team
Who works on your acquisition program?
Every program comes with a full team that works as an extension of yours:
- A dedicated U.S.-based SDR. Assigned to your program at 50% capacity on Foundation or 100% on Growth, working under your company name.
- A campaign strategist. Builds your ideal customer profile, messaging and sequences, and tunes them as results come in.
- A data and research team. Builds and verifies the target account and contact list so the SDR works clean data.
- A quality and qualification team. Checks every meeting against Right Company, Right Contact and Right Timing before it reaches you.
- An account manager. Your single point of contact, running the reviews and keeping the program on target.
Every dial, email, LinkedIn touch and booked meeting shows up in the Results Portal, with call recordings you can play back.
Questions, Answered
Customer Acquisition Services FAQ
What are customer acquisition services?
An outside team runs the work of winning new customers up to the sales meeting: targeting, outreach, nurture, qualification and booking. Your team runs the meeting and closes.
Is customer acquisition the same as lead generation?
No. Lead generation produces qualified leads. Customer acquisition covers the whole path to a signed customer, including the follow-up and handoff that turn leads into revenue.
Do you close deals for us?
No. We book qualified meetings with decision-makers and hand them off with notes. Your team runs the meeting, writes the proposal and closes, because nobody sells your service better than you.
How long until a program produces customers?
Meetings come first, during the ramp. Customers follow your normal sales cycle, which for commercial contracts is often months. Judge the program on meetings and pipeline early and on customers over a full cycle.
Will you work for my competitors?
Abstrakt takes one client per trade per territory and will not run the same program for a direct competitor in your territory.
Do you guarantee results?
The activity or qualified-appointment number is agreed in writing before launch. If we miss it, we keep working at no additional cost until we hit it.
Related Services
Where this fits in the rest of the program
B2B lead generation
The list building and qualification at the start of acquisition.
Lead nurturing
How "not now" accounts are kept warm until they become customers.
Startup lead generation
Customer acquisition for younger B2B companies building their first repeatable pipeline.
Appointment setting
How qualified meetings get on your calendar, week by week.
Where this runs, and the proof behind it
By trade
- Commercial Cleaning & Janitorial appointment setting
- Commercial Construction appointment setting
- Commercial Electrical appointment setting
- Commercial Flooring appointment setting
- Commercial HVAC appointment setting
- Commercial Landscaping appointment setting
- Commercial Painting & Coatings appointment setting
- Commercial Roofing appointment setting
- Fire Protection appointment setting
- Paving & Asphalt appointment setting
By market
Client results
More from Abstrakt
Every Abstrakt program
One company runs all of it, so the buyer hears the same story from the first call to the website, the sell sheet and the meeting.
- This service is part of Outbound BDR A full BDR team for local or national selling
- Target list built for your trade and territory
- Phone, email, letters and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and complex, multi-stakeholder sales
- Account-based outbound into your target logos
- The buying committee mapped and multi-threaded
- Inbound lead qualification and trade show follow-up
- Market research calls before you launch
- SEO and AIEO Search Found on Google and cited in AI answers
- Website builds and hosting
- Local SEO and your Google Business Profile
- Ongoing content every month
- Technical SEO, social media and paid search
- Sales Collateral Video, sell sheets, case studies, decks, direct mail
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
