The historic Mission Inn in downtown Riverside
Paving & Asphalt · Riverside-San Bernardino

Commercial paving appointment setting in Riverside: who to call, and when

A prospecting guide for commercial paving contractors in the Riverside-San Bernardino-Ontario, CA metro: which buildings to target, where they are, when to call, and how Abstrakt books the meetings.

Ask Ava anything about paving in Riverside

The short answer

How paving companies win commercial customers in Riverside

The Riverside-San Bernardino metro has 5,032 larger buildings in paving-buying categories, led by retail stores (2,010), and 110 highway, street and paving contractors working them. It over-indexes on warehousing and distribution, which should anchor a target list. Call all year and push hardest for meetings in Dec, ahead of the work season. Start in Riverside County and San Bernardino County, where 100% of them sit.

10 things to know before prospecting paving in Riverside

  1. 01110 highway, street and paving contractors work the Riverside-San Bernardino metro (-2 in a year), 36% less concentrated than the U.S. as a whole.
  2. 0245.7 larger paving-buying buildings per contractor ranks Riverside #38 of 95 markets and #8 of 11 in California.
  3. 03The biggest buyer group is retail stores: 2,010 sites with 20+ people.
  4. 04Riverside-San Bernardino over-indexes on warehousing and distribution at 2.12x the national mix, so build references inside that group.
  5. 05Ambulatory health care offices and clinics added 469 establishments in a year: new sites without a paving contractor relationship.
  6. 06Tier 1 is 1,330 sites with 50+ people among retail stores and ambulatory health care offices and clinics; those deserve two or three contacts each.
  7. 07Call all 12 months, and push hardest for bid meetings in Dec, before the work season (Jan–Nov).
  8. 08Map the anchor owners first: Stater Bros. Markets, Ontario International Airport (ONT) and San Bernardino International Airport (SBD) run the kind of facilities that use paving work.
  9. 093 named projects in the metro create paving work, starting with Ellis Avenue Logistics Center.
  10. 10California licensing: Paving contracting requires a C-12 Earthwork and Paving Contractor license for jobs of $1,000 or more.
Who your SDR calls

The 10 industries a Riverside paving program prospects into

These are the 10 industries Abstrakt's SDRs call for paving work, with how many of each are in the Riverside-San Bernardino metro and who to ask for. Compared with the U.S. as a whole, Riverside-San Bernardino leans toward warehousing and distribution (2.12x) and truck transportation companies (1.67x). Build the list around those categories. Commercial building owners and lessors and commercial property management firms are thinner than the national mix, so treat them as selective targets.

  1. 01
    Retail stores2,010
    Ask for: Store or regional facilities manager 865 with 50+ on site 0.75x U.S. mix +76 in a year
  2. 02
    Ambulatory health care offices and clinics857
    Ask for: Practice administrator 250 with 50+ on site 0.85x U.S. mix +469 in a year
  3. 03
    Apartment property management firms758
    Ask for: Regional property manager 0.80x U.S. mix +56 in a year
  4. 04
    Warehousing and distribution349
    Ask for: Facility manager 215 with 50+ on site 2.12x U.S. mix +52 in a year
  5. 05
    Truck transportation companies254
    Ask for: Terminal manager 125 with 50+ on site 1.67x U.S. mix +168 in a year
  6. 06
    Commercial building owners and lessors235
    Ask for: Owner 0.39x U.S. mix +9 in a year
  7. 07
    Auto dealerships172
    Ask for: Dealer principal 121 with 50+ on site 0.66x U.S. mix +4 in a year
  8. 08
    Hotels161
    Ask for: Director of engineering 49 with 50+ on site 0.69x U.S. mix +14 in a year
  9. 09
    Commercial property management firms139
    Ask for: Property manager 0.39x U.S. mix
  10. 10
    Churches and religious organizations97
    Ask for: Facilities committee chair 36 with 50+ on site 0.90x U.S. mix -10 in a year

Locations are establishments with 20 or more employees (U.S. Census Bureau, County Business Patterns 2023); property management and similar companies are counted in full, whatever their size. Change and concentration: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2025 Q2.

Competition

Who else is calling Riverside-San Bernardino property and facility teams

110commercial paving contractors
45.7larger buildings per contractor, #38 of 95

Buildings per contractor: Riverside and nearby markets

  1. Riverside45.7
  2. San Diego74.0
  3. Los Angeles105.7
  4. Las Vegas72.2
  5. Oxnard49.9

110 highway, street and paving contractors are based in the Riverside-San Bernardino metro. That is 2 fewer than a year ago. When a contractor closes or sells, its customers go looking for a new one. The trade is 36% less concentrated than the U.S. as a whole, so a consistent outbound program reaches property and facility teams that are not tired of contractor calls. 45.7 larger paving-buying buildings per contractor puts Riverside 38 of 95 markets, and 8 of 11 in California. That sits mid-pack: real room to grow, but the best accounts are contested. If you can serve San Diego and Los Angeles, they have more larger buildings per contractor than Riverside.

Show the market data
Riverside against the nearest markets
MarketContractorsLarger buildings per contractor
Riverside, CA11045.7
San Diego, CA 66 mi6774.0
Los Angeles, CA 102 mi180105.7
Las Vegas, NV 181 mi4072.2
Oxnard, CA 184 mi2249.9
Other California markets
MarketContractorsLarger buildingsLargest buyer group
Los Angeles18019,022Retail stores
San Jose272,483Retail stores
San Francisco806,432Retail stores
San Diego674,957Retail stores
Stockton15844Retail stores
Central Valley593,264Retail stores
Oxnard221,097Retail stores
Sacramento663,003Retail stores
Santa Cruz8341Retail stores
Santa Rosa16680Retail stores
Target account strategy

A Riverside target list in three tiers

  1. Tier 11,33050+ on site · 2 or 3 contacts each
  2. Tier 23,702every other larger paving-buying site
  3. Tier 322,458smaller sites · nurture, favor multi-site

Who to call first in Riverside

  1. 1
    Retail stores2,010 larger sitesStore or regional facilities manager, landlord property manager
  2. 2
    Ambulatory health care offices and clinics857 larger sitesPractice administrator, office manager, landlord property manager
  3. 3
    Apartment property management firms758 in the metroRegional property manager, community manager, maintenance supervisor

Tier 1 covers retail stores, ambulatory health care offices and clinics and warehousing and distribution with 50 or more people on site.

How Abstrakt runs it

What your Riverside appointment-setting program looks like

Your outsourced sales development team works the numbers above under your name. Here is the plan for Riverside commercial paving contractors.

  1. 01

    Build the Riverside list

    Your ideal customer profile becomes a target list drawn from the 5,032 larger paving-buying buildings in the metro, starting in Riverside County and San Bernardino County. That is about 3.4 times the 1,500-account list a Foundation program starts with, so the list is ranked Tier 1 first and worked in waves.

  2. 02

    Reach the person who signs

    For paving, that starts with the store or regional facilities manager at retail stores, then two or three contacts at each of the 1,330 Tier 1 sites. Calls, email and LinkedIn run together; Growth adds direct mail and intent data.

  3. 03

    Call every month, with the right message

    Your SDR calls all year. Dec is the push for bid meetings ahead of the work season (Jan–Nov); the other months lead with service problems, renewals and budgets, so the pipeline never stops filling.

  4. 04

    Book only qualified meetings

    Every meeting passes Right Company, Right Contact and Right Timing, and arrives with the lot condition, the last sealcoat date and the budget timing.

  5. 05

    See every dial

    The Results Portal shows every call, email, conversation and booked meeting in the Riverside program, around the clock.

Guaranteed. We agree the activity or qualified-appointment number in writing before launch. If we miss it, we keep working at no additional cost until we hit it.

Exclusive. We run one program per trade per market, so we will not run paving appointment setting for a direct competitor in Riverside.

Flat monthly pricing. Foundation is $5,000 a month (best for $2M to $10M revenue), Growth $8,500 (best for $10M to $50M), Enterprise custom. See what each plan includes.

Proof. TruSeal America booked 129 appointments and closed $344,440 in commercial revenue over 15 months. Results vary by program and are not typical of every engagement.

Territory

Where the buildings are across Riverside-San Bernardino

Riverside County and San Bernardino County hold 100% of the larger paving-buying sites across the 2-county metro.

  1. 2,525 · 50%
  2. 2,499 · 50%
0larger buildings in your territory
0%of the metro
0Foundation lists
Get this territory's target list
County notes
  • Riverside County: 1,046 larger retail stores and 454 apartment property management firms
  • San Bernardino County: 963 larger retail stores and 436 larger ambulatory health care offices and clinics
What's being built

Riverside-San Bernardino projects that create paving work

Named, sourced projects in the metro, current as of 2026-09. Each one is a reason to call before the work is awarded.

631,011 sq ft

Ellis Avenue Logistics Center

Construction expected to start early 2026, completion projected late 2026

A 631,011 square foot Class A warehouse by Newcastle Partners at Ellis Avenue and Case Road in Perris, Riverside County, with 40-foot clear heights, an ESFR sprinkler system and 87 dock-high doors.

Big-box distribution buildings mean large roof areas, ESFR fire sprinkler systems and acres of truck court paving now, then tenant electrical, landscaping maintenance and sweeping contracts once a tenant moves in.

JLL (press release), 2026-02-06 →
650,000 sq ft (Terminal 3)

ONT BOLD expansion, Ontario International Airport

Environmental review (Notice of Preparation released May 2026), about 10 years to full delivery

A phased program at Ontario International Airport in San Bernardino County to build a new three-level Terminal 3, modernize Terminals 2 and 4, and add roadways, a parking structure, rental car facilities and aircraft apron.

This is a long-horizon pipeline item: once approved, terminal, parking and apron work brings electrical, HVAC, paving and fire protection packages in phases over roughly a decade.

California Construction News, 2026-05-11 →
$107.38 million (Mid County Parkway contract)

Mid County Parkway (Ramona Expressway) and SR-60/Potrero Boulevard Interchange Phase II

Contracts awarded December 2025, construction starting early 2026

Two Riverside County road contracts totaling more than $156 million: widening 8.6 miles of Ramona Expressway into San Jacinto, and a new SR-60 interchange at Potrero Boulevard in Beaumont ($48.93 million).

Road widening and interchange work runs through 2028 and 2029 and creates subcontract demand for paving, striping, traffic signal and lighting electrical work, and roadside landscaping.

California Construction News, 2025-12-22 →
Where the buyers cluster

The Riverside-San Bernardino owners to map first for paving

Health systems, campuses, large employers and industrial parks hold the biggest concentrations of buildings in the metro. Each fact links to its source, checked 2026-10.

Major employer

Stater Bros. Markets

San Bernardino, San Bernardino County

Wikipedia, citing the City of San Bernardino's 2020 Comprehensive Annual Financial Report, lists Stater Bros. as the city's top employer with 15,000–25,000 employees.

A regional grocery chain headquartered in the metro runs a headquarters, distribution operations and many store buildings with refrigeration, roofs and parking lots.

Wikipedia →
Airport

Ontario International Airport (ONT)

Ontario, San Bernardino County

ONT says it welcomed more than 7 million passengers in 2025, led by a record number of international travelers.

Passenger terminals, garages and large cargo operations need cleaning, HVAC, electrical and pavement work.

Ontario International Airport (PR Newswire) →
Logistics hub

San Bernardino International Airport (SBD)

San Bernardino, San Bernardino County

Site Selection Magazine reports SBD is the SoCal hub for Amazon Air, with UPS and FedEx also operating there, and had over 18,100 direct jobs last year, up from 4,000 in 2020.

Air cargo sort buildings, hangars, aprons and truck yards on a former air base need roofing, paving, electrical and fire protection work.

Site Selection Magazine →
Industrial park

World Logistics Center

Moreno Valley, Riverside County

The Los Angeles Times describes the World Logistics Center as a 40-million-square-foot complex expected to house 27 buildings and create more than 33,000 jobs.

Very large distribution buildings with acres of roof, truck courts and sprinkler systems bring roofing, paving, electrical and fire protection work as they are built and occupied.

Los Angeles Times →
Public owner

County of Riverside

Riverside, Riverside County

Wikipedia, citing the City of Riverside's 2023 annual financial report, lists the County of Riverside as the city's top employer with 24,399 employees.

County offices, courts, clinics and service centers spread across the county need janitorial, HVAC, roofing and parking-lot work.

Wikipedia →
Also anchoring the metro
  • Loma Linda University Health (health system, Loma Linda, San Bernardino County): Loma Linda University Health says it operates six hospitals and a network of clinics, with more than 16,000 employees. Loma Linda University Health
  • University of California, Riverside (campus, Riverside, Riverside County): UC Riverside says it has more than 26,000 students and a nearly 1,200-acre campus. University of California, Riverside
Signals in the Riverside data

Where the openings are this year

  • Ambulatory health care offices and clinics: 469 more establishments than a year ago

    In this category the usual openings are patient complaints, accessibility review, building sale. New owners inherit a parking lot and a maintenance schedule that nobody wrote down.

  • Truck transportation companies: 168 more establishments than a year ago

    In this category the usual openings are yard expansion, failed pavement, equipment damage complaints. New owners inherit a parking lot and a maintenance schedule that nobody wrote down.

  • Retail stores: 76 more establishments than a year ago

    In this category the usual openings are remodel, customer complaints, slip and trip incidents. New owners inherit a parking lot and a maintenance schedule that nobody wrote down.

  • Churches and religious organizations: 10 fewer establishments than a year ago

    Consolidation moves buildings to new owners and operators, who usually rebid service agreements.

  • 2 fewer commercial paving contractors than a year ago

    Buildings whose contractor closed, retired or sold are open to a new relationship.

Discovery questions

What to ask Riverside's top paving prospects first

Retail stores2,010 larger sites

Start with: Does the store control the parking lot, or does the landlord or shopping center manage it?

What usually opens the door here: remodel, customer complaints, slip and trip incidents.

Ambulatory health care offices and clinics857 larger sites

Start with: Does the practice lease the building, and if so, who manages the lot?

What usually opens the door here: patient complaints, accessibility review, building sale.

Apartment property management firms758 in the metro

Start with: How many communities do you manage, and are the lots handled by one paving contractor or several?

What usually opens the door here: acquisition and renovation, resident complaints, budget season.

More questions for every prospect type, and how to follow up after the meeting, are in the paving prospecting playbook.

12-month calling calendar

What to say to Riverside property and facility teams, month by month

Average lows sit at or above 40°F for 11 months a year (Jan–Nov); December bottoms out at 39°F. That is the work season. Budgets, bids and contracts for it get decided in Dec, the push months for bid meetings; in-season calls build next year's list while the work is visible.

Your SDR calls every month. The calendar changes the message, not the effort: push for bid meetings in the red months, lead with service problems in peak months, and build the renewal list the rest of the year.

  1. Jan62° / 40°Work season: service angle
  2. Feb65° / 42°Work season: service angle
  3. Mar71° / 47°Work season: service angle
  4. Apr78° / 51°Work season: service angle
  5. May86° / 59°Work season: service angle
  6. Jun96° / 67°Work season: service angle
  7. Jul101° / 73°Work season: service angle
  8. Aug100° / 73°Work season: service angle
  9. Sep94° / 67°Work season: service angle
  10. Oct83° / 56°Work season: service angle
  11. Nov70° / 46°Work season: service angle
  12. Dec61° / 39°Bid-meeting push
Working in California

Licensing that affects who you can book

Paving contracting requires a C-12 Earthwork and Paving Contractor license for jobs of $1,000 or more. Source.

Confirm current rules with Contractors State License Board (CSLB).

Paving & Asphalt in Riverside, answered

How many commercial paving contractors are in Riverside?+

The Riverside-San Bernardino-Ontario, CA metro has 110 highway, street and paving contractors as of 2025 Q2, down 2 from a year earlier. The trade is 36% less concentrated than the U.S. as a whole.

Which Riverside buildings buy the most commercial paving and parking lot work?+

By count of sites with 20 or more employees: retail stores (2,010), ambulatory health care offices and clinics (857), apartment property management firms (758) and warehousing and distribution (349). Relative to the national mix, warehousing and distribution are the standout.

When should commercial paving contractors prospect in Riverside?+

Dec, before property and facility teams are absorbed by peak season (Jan–Nov).

Which counties should a Riverside paving territory cover?+

Riverside County and San Bernardino County hold 100% of the larger paving-buying sites across the 2-county metro.

Does Abstrakt work with more than one paving company in Riverside?+

No. Abstrakt runs one program per trade per market and will not run the same program for a direct competitor in your territory.

Sources and method