Orlando-Kissimmee has 6,604 businesses with 20 or more people on site across the categories commercial trades sell to, and it leans toward apartment and residential property managers and private K-12 schools more than the U.S. as a whole. Here is how each trade's market looks, where the buildings are and when to call.
Ask Ava anything about selling in Orlando
Ranked by larger buildings per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.
| Trade | Contractors | 1-yr change | Larger buildings | Per contractor | Rank | Eligible targets | Push months |
|---|---|---|---|---|---|---|---|
| Commercial Flooring Largest buyer group: apartment and multifamily management companies | 32 | +1 | 2,539 | 79.3 | #24 | · | Year-round |
| Paving & Asphalt Largest buyer group: retail stores | 92 | -2 | 4,226 | 45.9 | #37 | · | Year-round |
| Commercial Electrical Largest buyer group: retail stores | 249 | -10 | 2,877 | 11.6 | #43 | · | Year-round |
| Commercial HVAC & Mechanical Largest buyer group: medical and dental office buildings | 221 | +15 | 1,935 | 8.8 | #61 | 2,689 | Feb–Apr |
| Commercial Landscaping Largest buyer group: retail stores | 1,301 | -21 | 4,203 | 3.2 | #66 | · | Year-round |
| Fire Protection Largest buyer group: restaurants | 132 | -6 | 4,081 | 30.9 | #78 | · | Year-round |
| Commercial Painting & Coatings Largest buyer group: retail stores | 78 | -2 | 3,942 | 50.5 | #72 | · | Year-round |
| Commercial Roofing Largest buyer group: retail stores | 86 | +8 | 3,915 | 45.5 | #80 | 8,134 | Year-round |
| Commercial Construction Largest buyer group: manufacturing companies | 712 | +32 | 1,729 | 2.4 | #95 | 8,134 | Year-round |
| Commercial Cleaning & Janitorial Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care | 1,054 | -13 | 2,185 | 2.1 | #96 | 1,934 | Year-round |
Every trade has its own target list. Here are the five largest target industries for each program in the Orlando-Kissimmee metro, with local location counts; each guide lists all ten and who your SDR asks for.
Locations with 20 or more employees, U.S. Census Bureau, County Business Patterns 2023. Property management and similar categories count every company, whatever its size.
Named, sourced projects current as of 2026-09, and the trades each one puts to work.
A 14-story tower with 440 inpatient beds and 24 operating rooms on AdventHealth Orlando's downtown campus, part of a $1 billion campus investment.
With completion targeted for 2030, structural work leads to several years of mechanical, electrical, fire protection and interior finish packages on an active hospital campus.
Construction Dive, 2025-05-30 →A 650,000-square-foot addition next to the North-South building at the Orange County Convention Center on International Drive, with a 100,000-square-foot ballroom and 44,000 square feet of meeting rooms.
Work runs through 2029 next to an operating venue, so mechanical, electrical, flooring and painting crews will be scheduled around events, and the larger building adds cleaning and maintenance volume when it opens.
Spectrum News 13, 2026-03-21 →A 146-bed hospital with an eight-story patient tower, a central energy plant and more than 1,100 parking spaces, connected to Orlando Health's existing emergency room near the Tupperware SunRail station in Kissimmee, Osceola County.
A central energy plant and a two-phase hospital build mean large mechanical and electrical scopes, plus parking lot paving and fire protection, once permits clear.
GrowthSpotter, 2026-06-23 →A two-phase semiconductor component manufacturing campus and U.S. headquarters for South Korea's ELSPES at NeoCity in Osceola County, with two facilities of 289,000 square feet each.
Phase 1 ($270 million) starts in January 2027; clean manufacturing space carries heavy HVAC, process electrical and fire protection work, plus roofing and site paving on a new building.
Spectrum News 13, 2026-05-04 →A proposed two-story data center building on CoreSite's existing campus at 9701 S. John Young Parkway in Orlando, Orange County, next to its current 129,000-square-foot facility.
If the permit modification is approved, the build is mostly electrical, cooling and fire suppression work on an existing site, followed by mechanical maintenance and specialized cleaning contracts.
GrowthSpotter, 2026-06-02 →Health systems, campuses, large employers and industrial parks hold the biggest concentrations of commercial buildings here. Each fact links to its source, checked 2026-10.
Wikipedia, with citations, lists AdventHealth Orlando at 1,322 beds and calls it the largest hospital in central Florida.
The flagship campus on Rollins Street, part of a system with hospitals and outpatient sites across Central Florida, runs central plants, sprinkler systems and patient floors that need constant service.
Wikipedia →Wikipedia, with a citation, says Orlando Health is Central Florida's fourth-largest employer with nearly 29,000 employees, and its Orlando Regional Medical Center is home to the region's only Level I trauma center.
Hospitals, freestanding ERs and urgent care centers across the metro each need HVAC, life-safety, flooring and environmental services work.
Wikipedia →UCF lists enrollment of 70,674 on its About UCF page.
The main campus east of Orlando plus downtown and Lake Nona sites run classroom, lab, housing and athletic buildings with large parking garages and grounds.
University of Central Florida →Wikipedia, with citations, says Walt Disney World covers approximately 27,000 acres and has 80,000+ employees.
Theme parks, water parks, resort hotels, golf courses and conference centers spread across one property create steady demand for painting, roofing, HVAC, landscaping and paving.
Wikipedia →Wikipedia, citing airport traffic data, lists 57,675,573 total passengers at MCO in 2025 and says the airport covers 11,605 acres.
Terminals A, B and C, parking garages and airside support buildings need cleaning, HVAC, electrical and pavement work year-round.
Wikipedia →The Central Florida Research Park lists 1,027 acres, 9,500+ employees, 68 buildings and 140+ companies next to the University of Central Florida.
Office, lab and simulation buildings in a campus-style park share parking lots, roofs and landscaped grounds that owners and property managers maintain.
Central Florida Research Park →Compared with the national mix, Orlando-Kissimmee over-indexes on apartment and residential property managers, private K-12 schools and hospitals. The fastest-growing categories over the past year: medical, dental and outpatient offices (+222), hospitals (+52) and apartment and residential property managers (+37).
| Category | Sites with 20+ | All establishments | vs. U.S. mix | 1-yr change |
|---|---|---|---|---|
| Restaurants | 2,079 | 6,002 | 1.12x | -99 |
| Retail stores | 1,540 | 9,017 | 1.15x | -370 |
| Medical, dental and outpatient offices | 717 | 6,462 | 1.12x | +222 |
| Wholesale distributors | 450 | 3,132 | 0.76x | -79 |
| Manufacturing plants | 399 | 1,673 | 0.82x | -13 |
| Grocery stores | 239 | 1,058 | 0.94x | +12 |
| Hotels | 225 | 515 | 1.28x | -18 |
| Senior living and nursing | 174 | 461 | 0.66x | -3 |
| Churches and religious organizations | 147 | 1,195 | 1.07x | +12 |
| Bank and credit union offices | 111 | 1,353 | 0.88x | -30 |
| Auto dealerships | 103 | 502 | 1.49x | -19 |
| Private K-12 schools | 100 | 218 | 1.55x | 0 |
| Trucking companies | 93 | 1,652 | 1.08x | -145 |
| Warehousing and distribution | 57 | 149 | 0.78x | +16 |
| Golf courses and country clubs | 39 | 58 | 0.91x | +4 |
| Apartment and residential property managers | 37 | 807 | 1.56x | +37 |
| Hospitals | 27 | 40 | 1.55x | +52 |
| Hosting and data processing companies | 23 | 148 | 0.66x | -17 |
| Colleges and universities | 17 | 44 | 0.80x | +10 |
| Commercial property managers | 16 | 196 | 1.41x | +23 |
| Nonresidential building owners | 11 | 341 | 1.35x | +3 |
Orange County, Seminole County and Lake County hold 89% of the metro's larger business sites. Most programs start in those counties and add the outer 1 county for larger accounts, depending on how far your crews travel.
| County | Larger business sites |
|---|---|
| Orange County | 3,919 |
| Seminole County | 1,142 |
| Lake County | 750 |
| Osceola County | 693 |
Outdoor trades (roofing, paving, landscaping, exterior painting) work the months with lows of 40°F or above and sell in the months before. HVAC sells ahead of its heating and cooling peaks. Each trade page has its own calendar.
Florida licenses contractors statewide (certified) or locally (registered), through the Construction Industry Licensing Board for building and specialty trades and a separate board for electrical. Only casual or minor jobs under $2,500 that are not part of a larger project are exempt.
Trade-by-trade rules are on each trade page. Confirm with Florida Department of Business and Professional Regulation, Construction Industry Licensing Board. Checked 2026-09-30.
Before you hire a sales development rep in Orlando, price the whole job, not just the salary. Here is the local pay for sales representatives, and what a first year really costs once you add commission, payroll taxes and benefits, tools, recruiting and the manager time it takes to coach them.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).
In-house adds $15,000 commission, 25% payroll taxes and benefits, $500/month tools, $5,000 recruiting and 4 manager hours a week at $75/hour, before ramp time or turnover. Abstrakt includes the SDR, management, tools and data.
Abstrakt's U.S.-based business development reps build a Orlando target list around your trade, service area and ideal buildings, work it by phone, email, LinkedIn and direct mail, and book meetings with the people who sign. We will not run the same program for a direct competitor in your territory.
Selling into Florida? See the Florida outbound calling rules: do-not-call lists, calling hours and registration, so you know what a program here has to handle.
Yes. Abstrakt runs outsourced appointment setting for commercial trades across the Orlando-Kissimmee-Sanford, FL metro: our U.S.-based business development reps call the buildings, qualify the opportunity and book meetings with the person who signs. We run one program per trade per market.
Measured by larger buildings per contractor against the 100 markets we track (where a trade has at least 10 local contractors), commercial Flooring (#24), paving & Asphalt (#37) and commercial Electrical (#43) rank best in Orlando.
Compared with the national mix, Orlando-Kissimmee has more apartment and residential property managers (1.56x), private K-12 schools (1.55x) and hospitals (1.55x). Those industries are the best-represented buyers for trades that serve them.
The metro covers 4 counties. Orange County, Seminole County and Lake County hold 89% of the larger business sites, so most programs start there.
Getting Ava ready…
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
