Free guide · 8 pages · PDF

The Only Guide You Need for Telemarketing and Cold Calling Success

Telemarketing works when reps have real conversations with the right prospects, backed by training, data and follow-up in other channels. This guide covers how to run cold calling that way, from team structure and objection handling to measurement and compliance. It is for owners and sales leaders building or fixing an outbound calling program.

What's inside

• How telemarketing has shifted from volume dialing to targeted, data-driven calling
• Cold calling with talk tracks instead of rigid scripts
• Six typical roles on a telemarketing team, from campaign manager to quality assurance
• Six common objections with example wording, and eight ways to respond
• Integrating calling with email, social media, direct mail and your CRM
• Measuring and optimizing campaigns, and the case for outsourcing telemarketing
• Legal and ethical basics, including the TCPA and Do Not Call lists