Free guide · 14 pages · PDF

Cold Calling Best Practices for Sales Teams

This guide covers eight habits that separate productive cold callers from the rest, from the first 30 seconds of the call to how you follow up months later. It is for SDRs and the managers who coach them, with example lines you can adapt on the next dial.

What's inside

• Permission-based openers that acknowledge you are interrupting the prospect's day
• How to work with gatekeepers and become a better active listener
• Pitching only what matches the pain points you heard
• Questions that surface frustrations with the current provider, including the magic wand question
• Mapping the buying process so every decision-maker is invited to the meeting
• Closing with specific dates and times, with an example close
• Nurturing leads through contract cycles and reaching decision-makers on other channels