Video that shows a buyer your work before your rep walks in
A short video of a finished job or a walkthrough of how your crews operate shows a buyer what a phone call can only describe. We set the goal and audience, write the script and storyboard, produce and edit the video, then format and place it where your buyers will see it.
Where video fits in your pipeline
Video is the asset an SDR sends after a good call. A facility manager who agreed to a meeting can watch your process, your equipment and a completed project in the time it takes to read an email, and can forward it to the people who were not on the call.
Distribution decides whether that footage does more than sit on a hard drive. We optimize video for YouTube and search, cut versions for each social platform and feed it into paid campaigns, so the same shoot warms up accounts before the call and backs up the meeting after it.
The video marketing problems that cost you meetings
- No strategy behind the video
A video made without a goal rarely gets used. We define the audience and the job each video has to do before anything is filmed.
- High production costs
One well-planned shoot can produce a main video plus short cuts for each platform, so the cost spreads across more uses.
- Time-consuming process
Scripting, filming, editing and formatting are handled by one team, so your people show up for the shoot and approve the cut.
- Low engagement
Long, slow openings lose viewers. We edit for the platform, with captions, graphics and pacing built for how people actually watch.
- Hard to get it seen
We optimize for YouTube and search, format for each social platform and work video into paid campaigns.
How we run video marketing
- 01
Plan
Decide what the video must do and write it.
- Goals and target audience defined
- Scripts and storyboards
- Messaging aligned with your brand and sales objectives
- 02
Produce
Capture the footage and build the assets.
- Video production and professional cinematography
- Motion graphics and animation
- Voiceover and sound design
- 03
Edit
Turn raw footage into something people watch to the end.
- Editing and color grading
- Music selection and audio cleanup
- On-brand motion graphics and text overlays
- 04
Distribute
Get the video in front of the right people.
- YouTube and search optimization
- Integration into social and paid campaigns
- Platform-specific formats for each channel
What you get
- Video strategy with defined goals and audience
- Scripts and storyboards
- Filmed production and cinematography
- Motion graphics and animation
- Edited, color-graded final videos
- Cut-downs formatted for each platform
- YouTube and search optimization
Your team
- Video producer
- Video editor
- Creative director
- Art director
- Animator
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Quoted to the scope you need
This work is priced to scope. Tell us the markets you sell into and the pipeline you need, and we will quote it alongside your outbound program. Ask for a quote or see outbound program pricing.
Video Marketing questions, answered
What kinds of video work for B2B sales?
Videos that answer what a buyer asks before signing: what you do, how your crews work, what a finished job looks like and who you have done it for. Short project and process videos are easy for a rep to send and for a buyer to forward.
Do you film, or only edit?
Both. We handle planning, scripting, filming, motion graphics, animation, voiceover, editing and distribution.
Can one shoot cover several channels?
Yes, and it should. We plan the shoot so the footage produces a main video plus versions formatted for YouTube, each social platform and paid campaigns.
How does video help with outbound calling?
It gives your SDR something worth sending after the call, and it gives the buyer a fast way to see your work and share it with the people who sign off on the meeting.
What does video marketing cost?
Video is quoted to scope: how many videos, whether filming or animation is needed, and how many formats you want. See Pipeline Inbound pricing for how it fits with the rest of the program.