Social media that shows buyers you are busy, staffed and current
A prospect who looks up your LinkedIn or Facebook page after a cold call is checking for signs of life: recent jobs, real people, a company that answers messages. We plan the calendar, write and design the posts, keep profiles current, respond to comments and messages, and run paid social aimed at the buyers your reps are calling.
Where social fits in your pipeline
For most commercial buyers, social is a credibility check before it is a lead source. If the last post on your page is two years old, the buyer starts to wonder whether you are still operating. A steady feed of finished projects, team news and useful industry points answers that before your rep has to.
Paid social can put your name in front of the same facility, property and operations titles your SDRs are dialing, so the call is not the first time they see you. Comments and messages that show real interest get answered quickly and passed into the same pipeline your reps work.
The social media marketing problems that cost you meetings
- No time to create content
Posting falls to whoever has a spare hour, which means it stops. We build a content calendar and produce the posts so it keeps running.
- No clear strategy
Random posts do not build anything. We set what each platform is for and who it should reach, then review it every month.
- Paid social missing the mark
Ads shown to the wrong people burn budget. We target by role, industry and location and adjust based on results.
- Inconsistent brand voice
Three people posting three ways looks disorganized. One team writes and designs everything so it sounds and looks like one company.
- Too many platforms to manage
We run the profiles, posting, replies and ads across platforms so your team is not logging into five accounts.
How we run social media marketing
- 01
Content and posting
Keep a consistent calendar running.
- Posts and stories built for each platform
- Timely content tied to what is happening in your industry
- Industry insight and thought leadership posts
- 02
Profile upkeep
Make sure every profile looks current and professional.
- Consistent branding across platforms
- Updated bios, calls to action and business details
- Refreshed profile images and key visuals
- 03
Engagement and reputation
Answer people and keep an eye on what is said about you.
- Replies to comments and messages
- Proactive engagement with your audience and industry leaders
- Reputation monitoring and response
- 04
Paid social
Put the right content in front of the right buyers.
- Campaigns targeted by audience
- Ongoing optimization from performance data
- Placement choices tied to measurable return
- 05
Planning and review
Adjust the plan every month.
- Monthly strategy reviews
- Performance analytics and recommendations
- Competitive benchmarking
What you get
- Monthly content calendar
- Written and designed posts for each platform
- Profile updates and consistent branding
- Comment and message responses
- Reputation monitoring
- Paid social campaign setup and management
- Monthly strategy review with performance reporting
Your team
- Digital project manager
- Social media strategist
- Graphic designer
- Copywriter
- Editor
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Quoted to the scope you need
This work is priced to scope. Tell us the markets you sell into and the pipeline you need, and we will quote it alongside your outbound program. Ask for a quote or see outbound program pricing.
Social Media Marketing questions, answered
Does a B2B company need social media?
Yes, mostly as proof that you are active. Buyers look you up after a sales call, and a current page with recent work backs up what your rep said. An empty or stale page raises doubts.
Which platforms should we be on?
It depends on who buys from you. For B2B, LinkedIn usually matters most, with other platforms added where your buyers and future hires spend time. We decide that from your audience and competitors rather than posting everywhere.
Will you respond to comments and messages?
Yes. We monitor and respond to comments and messages, engage with your audience and industry accounts, and flag anything that looks like a sales opportunity so it reaches your pipeline.
Do you run paid social ads?
Yes. Our ad specialists build and manage paid social campaigns aimed at specific audiences and adjust them based on performance data.
What does social media marketing cost?
Social media is quoted to scope: the platforms, posting volume and whether paid social is included. See Pipeline Inbound pricing for how it fits with the rest of the program.